Advertising Agency: Dez Comunicação, Porto Alegre, Brazil
Creative Directors: Thiago Bizarro, Carlos Saul Duque
Art Director: Gabriel Martinez
Copywriter: Marcos Ximendes
Illustrator: Miagui
“Handmade with time so you don’t waste yours. VIPS Food to go.”
Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Directors: Hector Losa, Antonio De Federico
Art Director: Hector Losa
Copywriter: Antonio De Federico
3D Modeling: Toch Studio
Additional credits: Eduardo Gomez-Escolar, Carmen Corujo
Nine months after reaffirming its “commitment to awfulness” as our own Bob Marshall so eloquently stated, AMC has finally revealed details of the upcoming second season of its ad agency reality slugfest (well, if only), The Pitch. The brands participating in season two — which will consist of eight, hour-long installments and kicks off Thursday, August 15, at 10pm — include 1-800-Flowers, Bliss, College Hunks Hauling Junk, Fuller Brush Company, Gibson Guitar Corporation, Little Caesars, Square Trade and Tommy Bahama.
Perhaps you’re familiar with several of the names mentioned above, as are we, but we’re not sure if any of the actual agencies vying for their work in The Pitch part deux ring a bell. But maybe that’s just us. Here’s your list: Daniel Burton Dean (Nashville, TN), Fletcher Rowley (Nashville, TN), Powell Creative (Nashville, TN), breensmith Advertising (Atlanta, GA), Innerspin (Los Angeles, CA), MC2 (Los Angeles, CA), COR (Santa Monica, CA), Neuron Syndicate (Santa Monica, CA), Central Coast (Chicago, IL), Commonground (Chicago, IL), The Monogram Group (Chicago, IL), Bee-line Communications (Chicago, IL), Mischievous Studios (Hollywood, CA), Heavenspot (Glendale, CA), OneX (Culver City, CA) and Pasadena Advertising (Pasadena, CA).
Maybe season two is a little less high-profile than its predecessor, but at least we’ll have more of Bob’s epic day-after recaps to look forward to once again.
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: Grey, London, United Kingdom
Executive Creative Director: Nils Leonard
Creative Director: Simon Brotherson
Copywriter: Dan Cole
Art director: Andy Garnett
Agency Producer: Mandy Saunders
Account Management: Ian Maybank, Suzi Napier, Oscar Flintoft
Head of planning: Leo Rayman
Media agency: OMD Ireland
Media planners: Carolyn Odgers, Martina Stenson, Aoife Joyce
Production company: Thomas Thomas
Director: Kevin Thomas
Producer: Trent Simpson
Editor: Joe Guest / Final Cut
Post-production: James Bamford / The Mill
Soundtrack: Give Him a Ball and a Yard of Grass – The Sultans of Ping FC
Audio post-production: David Lazaro / GPS
Advertising Agency: Grey, London, United Kingdom
Executive Creative Director: Nils Leonard
Creative Director: Simon Brotherson
Copywriter: Mike Kennedy
Art director: Pauline Ashford
Agency Producer: Rachael Long
Account Management: Ian Maybank, Ryan Deluchi
Head of planning: Leo Rayman
Media agency: OMD Ireland
Media planners: Carolyn Odgers, Martina Stenson, Aoife Joyce
Production company: Rattling Stick
Director: Sara Dunlop
Producer: Stuart Bentham
Editor: Art Jones / Work Post
Post-production: Ludo Fealy @ MPC
Soundtrack: Dionne Warwick – Wishin’ and Hopin’
Audio post-production: Ben Leeves / Grand Central
Na época da faculdade, tive um professor que adorava dizer que escrever é arte de cortar palavras. A frase, atribuída a autores que vão de Carlos Drummond de Andrade a Voltaire, serve para ilustrar o poder de síntese. Ao meu ver, entretanto, poder de síntese mesmo tem as imagens, que no lugar-comum podem valer mais que mil palavras. Exatamente o que ilustra Philographics, projeto do designer gráfico Genís Carreras.
A princípio, a ideia de Genís era combinar filosofia e design gráfico em uma série de 24 pôsteres que explicassem teorias que vão do Livre Arbítrio, Existencialismo, Relativismo e Dogma, entre outros.
O problema é que, quando a gente se apaixona por um projeto, ele acaba tomando proporções enormes e, de repente, você se vê cortando várias coisas (que podem ser desde palavras até ideias). Foi aí que o designer percebeu que tinha deixado muitas teorias legais de fora e resolveu dar continuidade ao trabalho, buscando financiamento no Kickstarter para criar pôsteres, cartões postais e um livro nas versões analógica e digital.
Philographics agora tem 95 imagens, cada uma delas combinando formas geométricas, cores e uma breve definição da teoria, criando uma espécie de dicionário visual de filosofia.
Abaixo, separamos algumas imagens deste projeto incrível.
Post originalmente publicado no Brainstorm #9
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Kameleon has been appointed by Pernod Ricard UK to handle the sponsorship and brand content account for Chivas Regal deluxe blended Scotch whisky.
Building society brand Nationwide has pulled its advertising from Facebook, following a campaign urging consumers to target advertisers whose ads appear next to content promoting domestic violence.
Booths, the premium supermarket chain based in the North West, is running its first in-store cookalong on a Google+ Hangout on 5 June.
Celebrating athletic accomplishments is one thing, but serenading the soccer team that just lost a heartbreaking UEFA Champions League Final to Bayern Munich may not be the greatest idea, especially when that team is waiting in Stansted Airport and the players look like deflated tires in designer suits. Surely, there was hard work put in by all involved – dancers, singers, creatives – and that should be acknowledged. But, the three-minute clip almost looks like a spoof video; the players seem dazed and confused as the dancers spin around to “Movin’ On Up” by veteran Scottish act, Primal Scream.
Maybe it’s a European thing, or maybe I’m not a fan of flash mobs (which apparently will never die), but I’m not sure I comprehend the randomness of this particular gesture in relation to Borussia Dortmund. In the age of organic viral content, this latest work from Puma just feels clunky and off-beat.
New Career Opportunities Daily: The best jobs in media.
Aegis Media’s iProspect, the digital performance agency, has promoted Ben Wood, its UK and EMEA leader, to president of iProspect Global.
Fourteen small and midsize agencies are winding up for the next season of “The Pitch” this summer — including one that was an Ad Age Small Agency of the Year in 2012.
The AMC reality series, now in its second outing, has drawn shops from Nashville, Chicago and the Los Angeles area that will vie on camera for business from brands such as Little Caesars and 1-800-Flowers.
Also among the eclectic collection of marketers on deck when the show returns on August 15: beauty and spa brand Bliss; College Hunks Hauling Junk; Gibson Guitar Corp.; Square Trade; Tommy Bahama; and a true classic — Fuller Brush Co.
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Qualitative data requires a subjective decision in order to be categorized or measured. Qualitative data can be described and observed, but not measured like quantitative data.
For marketers, qualitative data is typically information gleaned in surveys, focus groups or social media posts. The information can be categorized, for instance, according to sentiment.
Map/Reduce is an open source programming model originally built by Google that is used in Hadoop for processing large data sets. Map/Reduce is typically used to make the process of computing on clusters of computers more efficient. Mapping takes a set of data and converts it into another set of data, where individual elements are broken down into a sequence or ordered list of elements, known as tuples. Reduce then takes the output from a map as input and combines those data tuples into a smaller set of tuples.
Trevor Beattie, the Beattie McGuinness Bungay founder, is placing a full-page ad in the Financial Times to raise funds for his charity, The Jack And Ada Beattie Foundation.
It’s been a couple of months since we’ve heard from Floyd Hayes, the “ideas man” himself who most recently concocted the “world’s fastest agency.” Just before that concept came to light, though, Hayes leveraged his years of experience in guerilla marketing, specifically as a creative director at U.K./NY shop Cunning, to launch a $49 course called “Free Thinking for Sale” (see clip below for reference).
Well, after a few months of trial and error, Hayes has checked in to tell us that he’s retooled the “Free Thinking” concept, shaved the price and has launched an online, interactive workshop called, yes, the Guerilla Marketing School. According to Hayes, GMS is aimed at anyone interested in marketing, advertising, PR stunts, getting attention for their cause or just developing their creative thinking skills. This time around, Hayes’ workshop will cost you a cool $20 and his GMS course can be taken “anywhere at anytime, in one go or in snack-sized bites.” Well, why steal any more of the man’s thunder, go here if interested in learning more.
New Career Opportunities Daily: The best jobs in media.
Google has been accused of “cashing in” on ads that appear alongside extremist videos hosted on YouTube.
News Corporation’s board of directors has approved the plans to separate its cable and broadcasting networks from its troubled publishing businesses, paving the way for it to take place on 28 June.
(TrendHunter.com) With Father’s Day fast approaching, win the best kid award and pick up your Dad some nifty Father’s Day tools to celebrate his special day.
While it’s no surprise that many dads…
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