Unilever readies first 100% organic haircare range

Unilever is launching a new haircare range under its Timotei brand, which it claims will be the UK’s first mass market 100% organic haircare range.

Volkswagen uses YouTube to great effect in new ad

Volkswagen manipulates YouTube cleverly in a new ad that asks viewers to interact with the film and predict what would happen next.

McLaren unveils Twitter handle at Spanish Grand Prix

Vodafone McLaren Mercedes unveiled the @McLarenF1 Twitter handle during the Spanish Grand Prix at the weekend but failed to make it onto the podium.

Fixation-Inducing Chocolates (SPONSORED) – A Story About Good Intentions and Unexpected Cravings

(TrendHunter.com) <i>This post sponsored by the delicious caramel, chocolate and nougat inside every &k4=6389&k5=560799” target=“_blank”]Milky Way®

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Sebastien Thibault Illustrations

Sebastien Thibault est un illustrateur basé à Matane (dans la péninsule canadienne de Gaspésie) qui imagine avec talent des compositions très réussies. Jouant sur les symboles et les couleurs, une sélection d’illustrations conceptuelles issues de ses différents projets est à découvrir dans la suite.

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Glide Razor: Banana, Brinjal, Cucumber

Advertising Agency: BEI Confluence, New Delhi, India
Art Director: Sonu Chandra
Copywriter: Manish Ranjan

The Little Black Cookie Now Filled With Wonder

Oreo ran a 90-second animated spot during the airing of Mad Men on Sunday night.

The new anti-vampire/pro-cookie spot was created by the Martin Agency. It features music from the band Owl City.

According to The New York Times, Jorge Calleja, the group creative director at the Martin Agency who serves as the global creative director on the Oreo account, said he believed that the concept of wonder is “something the brand could own.”

“Other brands like to wake up the athlete in you,” Mr. Calleja said. “We want to wake up the inner child in you.”

But of course. Wake up the inner child, the inner child won’t bother about things like fat or calories. The inner child wants to dream, and eat cookies while doing so. It’s a smart strategy. But what I really enjoy here is the animation. A commercial needs to be something you want to look at, and this one is.

The post The Little Black Cookie Now Filled With Wonder appeared first on AdPulp.

Euglena: The Human-Naming Rights

Insights, Strategy and the Idea:
Euglena is a new brand of nutritious food and drink. Though their products are superior to competitors, their sales didn’t rise because consumers weren’t aware of their name. So, we and Euglena decided to buy the naming rights, not of a building, but the naming rights of ‘an
individual,’ known as a popular basketball commentator on radio.

Creative Execution:
Euglena bought the naming rights of Mr.Jose, who is a popular basketball commentator on radio, and changed his name to ‘Mr. Euglena.’ And then, he commented on live radio program of a basketball game, which Euglena sponsored. Between the quarters of the game, Mr.Euglena also appeared on several radio commercials of Euglena’s products.

Results and Effectiveness:
As a result, ‘Euglena’ dominated the whole game. During the 120 minute-radio program, ‘Euglena’ was called 54 times. Also they talked about Euglena for approximately 11 minutes in total. This helped pushing up the sales of Euglena products by more than 50% from the previous year.

Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Yoji Sakamoto
Copywriter: Hirofumi Hayashi
Advertiser’s Supervisor: Akihiko Nagata
Account Manager: Satoshi Takasugi
Art Director: Yoshikatsu Miyasaka, Taiki Kawase
Strategist: Norihito Sako, Kazuki Tsuburaku
Director: Yuichiro Nakamura (Rok)
Production Company: Rok

Domund: Cold, Hunger

Hunger, disease and cold are not the worst human problems. The worst one is indifference. We decided to fight it by showing how ugly and stupid is to be indifferent, contrasting it with the reality of thousands of Peruvians in extreme poverty.

Advertising Agency: McCann, Lima, Peru
General Creative Director: Mauricio Fernandez-Maldonado
General Creative Director: Nicolás Romanó
Head of Art: Giovanni Macco
Art Director: Luis Beltrán
Copywriter: Mauricio Fernandez-Maldonado
Producer: Jacky Salhuana

El Comercio: Cat

English is the universal language. Knowing how to speak and understandit is now a necessity and it’s best to be learned as a child. That’s why the newspaper El Comercio decided to launch bilingual tales for children.

Advertising Agency: McCann, Lima, Peru
General Creative Director: Mauricio Fernandez-Maldonado
General Creative Director: Nicolas Romano
Head of Art: Giovanni Macco
Art Director: Luis Beltrán
Copywriter: Mauricio Fernandez-Maldonado
Producer: Jacky Salhuana

Bloomberg Admits Terminal Snooping

Reporters at Bloomberg News were told to use the terminals to get an edge in the competitive world of financial journalism, more than half a dozen former employees said.

    

Powerful Yogurt: Lumberman

Advertising Agency: The Vidal Partnership, USA
Creative Director: Gustavo Lauria
Producer: Meiling Macías-Toro
Production Co.: Flamboyant Paradise
Director: Javier Lourenço
Editorial Co.: Wild(child) Editorial
Editor: Diego Panich
EP: Amy Lazarus

Powerful Yogurt: Ping-Pongman

Advertising Agency: The Vidal Partnership, USA
Creative Director: Gustavo Lauria
Producer: Meiling Macías-Toro
Production Co.: Flamboyant Paradise
Director: Javier Lourenço
Editorial Co.: Wild(child) Editorial
Editor: Diego Panich
EP: Amy Lazarus

Powerful Yogurt: Cattleman

Advertising Agency: The Vidal Partnership, USA
Creative Director: Gustavo Lauria
Producer: Meiling Macías-Toro
Production Co.: Flamboyant Paradise
Director: Javier Lourenço
Editorial Co.: Wild(child) Editorial
Editor: Diego Panich
EP: Amy Lazarus

Balancing Privacy With Open Justice in Britain

It has been a longstanding practice in many European countries for the police to withhold from the media the names of people who have been arrested. Britons are debating the practice.

    

TV Networks Face Falling Ratings and New Rivals

The broadcast networks are preparing to unveil new fall lineups for an audience that is shrinking rapidly, lured away by new rivals on all sides.

    

Media Decoder: Equestria Girls, a My Little Pony Offshoot, in Its Movie Debut

Hoping to build on the popularity of My Little Pony, Hasbro plans a theatrical release as part of a campaign for its brand extension, Equestria Girls.

    

Sky Company Skydiving: Air Check In

Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Cristiano Rodrigues, Henrique Mattos, Cicero Souza
Copywriters: Ricardo Porto, Daguito Rodrigues, Nicholas Bergantin
Interface Designer: William Oliveira
Published: April 2013

Madison Mallards: App

Advertising Agency: Shine United, USA
Executive Creative Director: Mike Kriefski
Creative Director: John Krull
Art Director: Eric Cook
Associate Creative Director / Copywriter: James Breen
Retouching: Chad Bollenbach

Madison Mallards: Places

Advertising Agency: Shine United, USA
Executive Creative Director: Mike Kriefski
Creative Director: John Krull
Art Director: Eric Cook
Associate Creative Director / Copywriter: James Breen
Retouching: Chad Bollenbach