Hasta La Creative!

SabMiller needed to spread the word about its soft drink made from guarana, the only one of its kind in the Peruvian market. The graphic art transmits all of the things that go through a young person’s head, that are part of him or her, and that make him or her unique. Our inspiration came from the beautiful masks used in the Candelaria festival in Puno, in the southern Peruvian Andes.

Advertising Agency: Mayo DraftFCB, Lima, Peru
Producto: Guaraná Backus
Chief Creative Officer: Humberto Polar
Creative Directors: Joao Jackel, Monica Abad
Art Directors: Joao Jackel, Martín Asato
Copywriter: Monica Abad
Illustration: Martin Asato

When we change our actions, we also change our beliefs. And what we believe compels further action. It is a virtuous cycle, and understanding its elemental framework can help you to connect with and motivate people.

“People are drawn across the bridge of belief by their anticipation of a better experience and a better life. Effective leaders ignite people’s imaginations by painting vivid, compelling, and personally relevant pictures—ones that move them.

The business of belief, and how our beliefs inform us and move us to do the things we do, is the topic of my friend Tom Asacker’s aptly named sixth book, The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.

I read the book yesterday, and Tom and I discussed it today.

Please give the 15-minute audio segment a listen.

Tom’s friend Tom Peters says, “This is a short book. But I hope it takes you, like me, a long time to read it. Every sentence should be savored.”

That is high praise and I agree. There is an economy of language in this book that unfolds like a Zen koan. When you write like this, your ideas are flowers that bloom when the reader waters them with their attention.

Personally, I feel a renewed sense of purpose after reading the book, and the need to adjust or “redesign” some of my actions, which will hopefully create more success for more people. Somehow, Asacker gets me to believe it’s all possible, and even likely, provided I have an action plan to strengthen my own core beliefs.

Previously on AdPulp: How’s Your How?

The post Like A Zen Master, Tom Asacker Explains The Business of Belief appeared first on AdPulp.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Brutus X Dr. Martens Trimfit shirt features classic punk tailoring that will turn any guy into a desirable rubeboy instantly. The shirt is the result of a collaboration between the two iconic…

Em homenagem à terceira tempora de Game of Thrones, que estreou recentemente, o site Vulture resolveu imaginar quem os personagens da série seriam se estivessem em outras séries, como Mad Men, Arrested Development e Seinfeld.

Veja as ilustrações abaixo.

Game of Thrones como Arrested Development

Varys como Tobias, Jamie como Gob, Cersei como Lindsay, Tywin como George Sr., Tyrion como Michael, Catelyn como Lucille, Joffrey como George Michael, Littlefinger como Buster, e Sansa como Maeby.

Game of Thrones como Mad Men

Brienne como Joan, Jeor Mormont como Bert, Tyrion como Roger, Cersei como Betty, Samwell como Harry, Arya como Sally, Joffrey como Pete, Robb como Don, e Daenerys como Peggy.

Game of Thrones como Seinfeld

Hound como Kramer, Samwell como George, Daenerys como Elaine, e Tyrion como Jerry.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) These rather naughty ads for Gioni are pretty racy. They feature condiments in the process of spanking human bottoms. This is a clever role reversal as humans usually do such to glass bottled…