(TrendHunter.com) The Antidote Hans Feurer editorial features a slew of top model faces that include Daphne Groeneveld, Catherine McNeil and Frida Gustavsson among others.
Seven of the fashion world’s most…
The delay is expected to give the newly branded cable channel time to line up more original series.
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“We use cookies!” That’s the declaration Google is making in recent changes to its search home pages and results pages in the European Union.
Rules are complex in the EU, as each country has its own approach to regulating data collection via third-party cookies. Recent moves by Google — including what appears to be a switch from using the Digital Advertising Alliance icon to its former “i” ad information icon, indicate the company aims to globalize privacy controls, and is reinforcing its belief that allowing consumers to opt-out from cookie-based data collection satisfies privacy rules.
“Cookies help us deliver our services. By using our services you agree to our use of cookies,” states a disclaimer spotted at the bottom of Google search homepages and at the top of search results.
Volkswagen China a demandé à l’agence DMG de s’occuper d’une campagne vidéo pour promouvoir sa voiture Golf GTI. Le résultat donne une vidéo de 4 minutes 30 appelée « Out Of This World » réalisée par Kaism Lim. Une vidéo époustouflante et une course futuriste bourrée d’effets spéciaux.
It may not be the height of sophistication, but holy crap—Kmart's "Ship My Pants" ad is having a great run, to say the least. After just five days on YouTube, the pun-heavy spot from Draftfcb—in which Kmart shoppers are strongly encouraged to "ship their pants"—is quickly heading toward 10 million views on YouTube (it has 7.8 million currently) and is being passed around by viewers at an astounding rate of one share for every nine views, according to the viral experts at Unruly Media. With more than 800,000 shares total, it's already the second-most-shared ad of the past 30 days, eclipsed only by the "Bad Motherfucker" video from the Russian rock band Biting Elbows—which isn't really an an ad at all but counts as marketing because it's stuffed full of references to Neft vodka. Also, "Ship My Pants" seems destined to get a second big wave of publicity soon. Draftfcb—which is defending the Kmart creative business in a review that's down to three agencies—says the spot is living online only for now, but a TV run is in the works.
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Legendary Yankees closer Mariano Rivera may be known for sauntering to the mound to Metallica’s foreboding “Enter Sandman,” but it’s the fans of the National League club to the south in Queens who dig metal bands. That’s one of the tidbits gleaned by ad-intelligence outfit Exponential Interactive, which tracked 1.3 million baseball fans gearing up for the season last month online.
People who root for the New York Mets are also more likely to work in construction than fans of other teams, according to the Exponential data. It’s a portrait not unlike the stereotype of the blue-collar Mets fan.
People who checked out Yankees-related content online also appear to fit some stereotypes associated with fans of the team with the highest payroll. They are more likely to earn $250,000 or more annually — more than fans of any other Major League ball club. And, as superstar second baseman Robbie Cano signs with novice agent Jay Z — whose hip-hop tune “Empire State of Mind” has become somewhat of a Yankees anthem — it comes as no surprise they are more likely to appreciate rap music. They’re also 24 times more likely to seek information on tax preparation, according to the tax- and spring-training-season study.
Publicis Groupe Monday reported 7.6% revenue growth for the first quarter to $2.06 billion, a modest improvement that beat the company’s expectations.
Revenue growth in North America was up 7%, up 7.3% in Europe and 14.2% in the segment that includes Brazil, Russia, India, China and Mexico, among other countries. About 50% of the revenue for the first quarter came from North America.
But organic growth — which excludes acquisitions and exchange rates — tells a more grim tale for the company, especially for its European segment. Publicis Groupe Chairman-CEO Maurice Levy said that organic growth overall “for the group is ahead of our internal objective despite the fact that the growth is relatively modest.” The company reported overall organic growth of 1.3%, but the company’s Europe segment reported a drop of 6.5% in the first quarter, a worse decline than predicted. Organic growth in North America helped mitigate Europe’s decline, with a 4.4% increase.
(TrendHunter.com) Being a rapper has had a long standing perk of having masses of screaming fans who will do positively anything to emulate an artists’ distinct style, and Tyga’s T-Raww shoes, made in…
The Leukemia and Lymphoma Society adopts the tactics of consumer marketing to help raise money and public awareness.
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Pardon the dust. We’re moving some things around.
The post Pardon the Dust appeared first on AdPulp.
“Fifty Shades of Grey,’’ a best seller that deals with a sadomasochistic relationship, topped the list of books that readers complained about in 2012.
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Who knows what the babysitter’s up to? That’s why we have a kid’s menu.
Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Illustrator: David Maclennan
Photographer: Christof van der Walt
Published: April 2013
Who knows what the babysitter’s up to? That’s why we have a kid’s menu.
Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Illustrator: David Maclennan
Photographer: Christof van der Walt
Published: April 2013
Who knows what the babysitter’s up to? That’s why we have a kid’s menu.
Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Illustrator: David Maclennan
Photographer: Christof van der Walt
Published: April 2013
Who knows what the babysitter’s up to? That’s why we have a kid’s menu.
Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Illustrator: David Maclennan
Photographer: Christof van der Walt
Published: April 2013
Who knows what the babysitter’s up to? That’s why we have a kid’s menu.
Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Illustrator: David Maclennan
Photographer: Christof van der Walt
Published: April 2013
Who knows what the babysitter’s up to? That’s why we have a kid’s menu.
Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Illustrator: David Maclennan
Photographer: Christof van der Walt
Published: April 2013
Get ready to have your mind blown. Dutch band Light Light has created one of the most amazing interactive music videos ever, housed on a site called DoNotTouch.org. The site tracks your mouse pointer throughout the video and shows you where everyone else pointed, as well. You're asked to signal your answers to certain questions, such as where you're located on a world map. But you're also given challenges along the way, like following a narrowing path or not touching a naked woman (thus, it is possibly NSFW). The result is both hypnotic and engaging, which is a rare combo indeed. Watch the video here.
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Advertising Agency: TDA_Boulder, USA
Executive Creative Director: Jonathan Schoenberg
Copywriter: Jonathan Schoenberg
Art Directors: Austin O’Connor, Haley Garyet, Barrett Brynestad
Copywriters: Tim Kelly, Daniel Colburn
Creative Director / Copywriter: Jeremy Seibold
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
