Mets Fans Are Metal Heads, Yanks Fans Dig Rap
Posted in: Uncategorized
Legendary Yankees closer Mariano Rivera may be known for sauntering to the mound to Metallica’s foreboding “Enter Sandman,” but it’s the fans of the National League club to the south in Queens who dig metal bands. That’s one of the tidbits gleaned by ad-intelligence outfit Exponential Interactive, which tracked 1.3 million baseball fans gearing up for the season last month online.
People who root for the New York Mets are also more likely to work in construction than fans of other teams, according to the Exponential data. It’s a portrait not unlike the stereotype of the blue-collar Mets fan.
People who checked out Yankees-related content online also appear to fit some stereotypes associated with fans of the team with the highest payroll. They are more likely to earn $250,000 or more annually — more than fans of any other Major League ball club. And, as superstar second baseman Robbie Cano signs with novice agent Jay Z — whose hip-hop tune “Empire State of Mind” has become somewhat of a Yankees anthem — it comes as no surprise they are more likely to appreciate rap music. They’re also 24 times more likely to seek information on tax preparation, according to the tax- and spring-training-season study.
Post a Comment