(TrendHunter.com) This Vogue Spain May 2013 photo shoot is appropriately named ‘Bird of Paradise’ for its utopian-like setting and avian theme.
Featuring brunette model Aymeline Valade with photography by…
We Are Social, the social media agency, has won the global social media account for The Outnet, the discount fashion website owned by Net-a-Porter, after a pitch.
To raise awareness on the important issue of girls’ low body image, we build a huge folded billboard in Tel Aviv’s biggest square. The billboard invited
mothers to join the conversation.
“Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.”
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisor: Adi Oren, Dikla Pinhasi
Account Manager: Daniella Shlomo-Spiegel, Alona Zaharenko
Planner: Ravid Tiber, Alon Roded
Global Radio, the owner of Classic FM and the Heart network, has defended its tax arrangements, after the Sunday Times reported it has paid no corporation tax in the past five years.
We rarely give love to the UX folks for whatever reason, so..what the hell. It looks like Peter Gallo has his own little PR machine going (or he’s a pretty decent self-promoter, either way) as we’ve received a handful tips from different IPs over the last week or so that the Brooklyn-based creative has joined up with Tribal DDB as director of UX. Truth be told, Gallo has indeed updated his job status to reflect the fact that he has joined Tribal as director of user experience strategy, to be exact. From what we’re hearing, Gallo started his new gig today. Most recently, he served as a a senior UX strategist at Grey New York–though we’ve been told that he was more “junior” at the agency.
Embellishment (or lack thereof) aside, prior to Grey, Gallo spent nearly five years at @radical.media, last serving as information architect, working on apps for the ONE campaign and Sting among other projects.
Update: Well, why leave well enough alone. Gallo succeeds Vincent Higgins at Tribal New York. Earlier this year, the latter was promoted to executive director of UX at DDB’s office in San Francisco. While we’re on the DDB tip, the agency has hired Y&R’s Andrew McKechnie, who last served as ECD out of the latter’s New York office, to serve as group creative director on its Reebok account. If you recall, DDB and Reebok reunited at the beginning of this year. Along with his three-plus years at Y&R, where he helped lead creative on LG, Land Rover, etc., McKechnie had stints at the likes of JWT, Modernista! and BBDO during his career.
New Career Opportunities Daily: The best jobs in media.
Bauer Media is closing its weekly More magazine tomorrow after 25 years of publication, citing “the prospect of continuing challenging economic conditions”.
Rupinder Downie, currently a partnership business manager at Channel 4, has been promoted to the new role of partnership controller, sponsorship, as part of changes to the broadcaster’s partnerships team.
Nick Mawditt, the global director of insight and marketing at WPP’s outdoor specialist Kinetic, is leaving the company after five years to join emerging independent rival Talon.
More Than, the insurer, is targeting consumers on Mondays through a campaign across four of Bauer Media’s radio stations.
Nos últimos 125 anos, o som de uma garrafa de Coca-Cola sendo aberta tem sido praticamente o mesmo. E se, de repente, ao abrir uma garrafa, você ouvisse sons característicos do seu dia a dia, transformado em uma batida musical? Essa é a proposta da Coca-Cola Remix Bottle, experiência social que OgilvyAction criou em parceria com o DJ e inventor Jun Fujiwara.
Dentro do conceito Open Happiness, Jun utilizou uma garrafa criada por ele para registrar diferentes sons pelas ruas de Tokyo, em um restaurante de sushi, em aulas de kendo e kickboxing, em lojas de bicicletas e doces, no cabeleireiro ou ainda em um parque de skate.
Quando tocadas, as gravações se revelavam em batidas musicais que surpreendiam e divertiam as pessoas que participaram da experiência. Tudo registrado nos vídeos abaixo.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Encompassed by an air of mystery and desire, this Dior Magazine No 2 editorial is a captivating take on the luxury brand’s style.
Shot by photographer Camilla Akrans with styling by Ludivine…
We’ve seen our fair share of agency folks essentially burn bridges on their way out of their gigs over the years, but in recent weeks, select Arnold staffers have given us the flipside with some positive farewell notes. A little over a week after copywriter Richard Tseng left Arnold in rather poetic fashion, we now have this goodbye sent late last week from one Steve Viglione, who’s spent the last two-and-a-half years at said agency as a marketing analyst.
Considering Viglione’s title at Arnold, the graphic above (click for larger version) complete with lines, data points and shifts detailing his time at the agency makes perfect sense. You can see the full-size graphic along with the parting staffer’s complete note, which begins with the line “Saddle up. I’m about to drop the nerdiest farewell email ever written,” here.
New Career Opportunities Daily: The best jobs in media.
O que você faz quando alguém te pede ajuda no meio da rua? E se for uma criança pobre, com roupas surradas, no Centro de São Paulo? Para divulgar o trabalho da Casa do Zezinho, os criativos da AlmapBBDO pediram a dois atores infantis que se aproximassem das pessoas que passavam por eles, buscando ajuda. A experiência filmada pela produtora Cine mostra que a maioria diz não antes mesmo de ouvir o que o outro tem a dizer.
O não geralmente é acompanhado por um “não tenho dinheiro” e é aí que entra a resposta dos atores: eles não querem dinheiro, mas ajuda para resolver dúvidas de português e matemática.
“Casa é com s ou com z?”
Seria fácil dizer que as pessoas não param porque têm medo da violência, seja por experiência própria ou por conta dos noticiários. Mas ao meu ver, a mensagem aqui vai além: você pode não parar para ajudar uma criança no meio da rua, mas há outras formas de fazer a diferença. Cabe a cada um escolher a sua.
Post originalmente publicado no Brainstorm #9
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Cadbury-owner Mondelez International is launching a bear-shaped sponge snack called Barny, marking its most significant NPD in the biscuit category since Belvita.
Tributes have been paid to Chris Cowpe, the former joint chief executive of BMP DDB, who passed away yesterday following a two-year battle with cancer.
Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a ‘Love Living Lastminute.com’ ad campaign.
The 2012 US presidential election has been referred to countless times as the Twitter election, with the online conversation being an important part of the election from start to finish.
Ladies and gents, meet Virginia Alber-Glanstaetten, group director of planning at Huge who picks up the baton from Josh Seifert on monthly writing duties. In her debut column on this here site, Alber-Glanstaetten, who’s also worked on the strategy side at Organic and Razorfish during her career, shares her thoughts on Facebook’s new emoticons feature.
I’ve never been a fan of the emoticon. Perhaps it’s generational – or my own form of language snobbery and elitism – but whenever I see grownups using smiley faces in a sentence I just want to issue the common parental command “use your words.” So you can imagine my feelings about the news that Facebook has added emoticons to its arsenal of self-expression.
Not only does it add to the injustices inflicted upon the English language of late, but I believe it actually pushes Facebook further away from its stated intent of connecting people. Over the last few years, Facebook has succeeded in commoditizing our relationships with each other – remember when you used to visit your friends after they had kids rather than leaving it at a Like and a comment on their photo album?
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) This creative design called ‘Extend’ is the ultimate floating bookshelf. Other floating book shelves create ‘invisible’ shelving units that can be fixed to your wall. The Extend, however, is…
Fubiz est fier de vous présenter aujourd’hui l’Issue 20 de son programme hebdomadaire Fubiz TV avec Sony Xperia. Au sommaire cette semaine, nous avons sélectionné le meilleur de l’actualité créative et nous avons eu la chance de rencontrer le DJ et producteur Pedro Winter (Ed Banger Records).
Livre de So Me « Travail Famille Party » – Compilation Ed Rec pour les 10 ans le 27 mai 2013 – Site Club75
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