Bodacious Beachside Shoots – Celebrate Summer with this Elle France April 2013 Series (GALLERY)
Posted in: UncategorizedTim Tracy Sought to Show Venezuela’s Divide, Friends Say
Posted in: UncategorizedEnchanting Floral Editorials – The Harrods Magazine May 2013 Shoot is Visually Mesmerizing (GALLERY)
Posted in: UncategorizedCoca-Cola: AHH Effect
Posted in: UncategorizedAdvertising Agency: Wieden + Kennedy, Portland, USA
Ripped Energy Pills: Runner, Biker
Posted in: UncategorizedChampion Dog Food: For better looking dogs
Posted in: UncategorizedMademsa Chimney Cooker Hoods: House
Posted in: UncategorizedUpcycled Concrete Planters – This DIY Activity Turns Big Blocks into Chic Outdoor Decor (GALLERY)
Posted in: UncategorizedNewcastle Brown Ale Lovingly Salutes Its Founder, and the Worms That Mercilessly Devoured Him
Posted in: Uncategorized
"Col. James Porter was laid to rest in Morpeth, where worms began eating his body." Droga5 delivers one of the best commercials ever about a company's founder—for Newcastle Brown Ale. Read more about the brewer's latest campaign here.
Parents Of Road Victims: Uncle
Posted in: Uncategorized
Don’t text and die
Road safety message from Parents Of Road Victims
Advertising Agency: Happiness-Brussels, Belgium
Executive Creative Director: Dominique van Doormaal
Art Director: Diederik Jeangout
Copywriter: Karen Corrigen
Photographer: Andres Serrano
Retoucher Yelle Van Den Bruaene
Parents Of Road Victims: Girl
Posted in: Uncategorized
Don’t text and die
Road safety message from Parents Of Road Victims
Advertising Agency: Happiness-Brussels, Belgium
Executive Creative Director: Dominique van Doormaal
Art Director: Diederik Jeangout
Copywriter: Karen Corrigen
Photographer: Andres Serrano
Retoucher Yelle Van Den Bruaene
Parents Of Road Victims: Boy
Posted in: Uncategorized
Don’t text and die
Road safety message from Parents Of Road Victims
Advertising Agency: Happiness-Brussels, Belgium
Executive Creative Director: Dominique van Doormaal
Art Director: Diederik Jeangout
Copywriter: Karen Corrigen
Photographer: Andres Serrano
Retoucher Yelle Van Den Bruaene
Puma: Fogometer, The Jersey of Diehard Fans
Posted in: Uncategorized
Background: Botafogo is one of Brazil’s most traditional football teams – full of titles, idols and passionate fans. Through its 100 years, the club has always played with black and white jersey. In 2012, Puma, the team’s uniform distributor, launched something that broke with every tradition: a gold jersey.
The challenge: how to get passionate fans to accept this change?
Insight: We started with the idea that only diehard fans are able to support a team, no matter the color of the jersey.
Idea: We transformed the launch into the first jersey that only a true fan could have. To do this, we created the FogOMETER: a special booth where the fans could try on the jersey and prove that they deserved it. Inside the booth, a passionate narration followed the steps of the fan putting on the jersey, along with videos of Botafogo and sounds of cheering. While this happened, the fans’ heartbeats were measured. And their passion did the rest. Only those Botafogo fans whose heartbeats were above 170 BPM were able to buy the new shirt at the launch. And their heart rate was shared on Facebook. The rest had to wait.
Results:
The idea spread through the media and social networks.
Over 2,000 fans put their passion to the test.
30,000 watched on YouTube.
15,000 bought the jersey.
And, fortunately, no heart attacks.
Advertising Agency: Mix Brand Experience, Sao Paulo, Brazil
Creative Director: Adriana Salles
Art Director: Felipe Munhoz
Copywriter: Bruno Brasileiro
Additional credits: Júlia Fregona, Zito Campos
Published: September 2012
The #GOLDMAN Meme
Posted in: UncategorizedThis May Day, let’s wipe that grin off Lloyd Blankfein’s face…
#GOLDMAN:
How to Play:
Yo meme warriors,
This May Day, let’s thrill the world by wiping that grin off Lloyd Blankfein’s face … First, blast this meme through the cyber-sphere and get your friends in a mischievous mood. Then we’ll take this fun offline in time for next Wednesday, when we swarm Goldman Sachs’ 73 offices around the globe, and shut down this criminal corporation for several hours, or more …
Just tuning in? Catch up on the action thus far at Adbusters Tactical Briefing #41, #42, and #43.
for the wild,
Culture Jammers HQ
Read more on Adbusters.org
Teaser for Band’s Album Shows How Shadows and Light Transform the Human Face
Posted in: Uncategorized
French electronic music group Opale got director Nacho Guzman to make a teaser video for their new album, and it turned out to be a lesson on how the human face changes depending on how light hits it. What's cool about this video is how low budget it is. Guzman used two modest Canon cameras and a Samyang 35mm to shoot it, and the lights are 10×10 LEDs that were rotated around the model's face on a ring. Go ahead and mute it while you watch, though, because Opale's lackluster minimalism doesn't do this video any favors. Via The Denver Egotist.
State Farm: Mr. Goldman
Posted in: Uncategorized
Advertising Agency: DDB, Chicago, USA
Executive Producer: Scott Kemper
Creative Directors: John Hayes, Gordon West
Production: Partizan
Director: Russ Lamoureux
Post: Filmworkers
Colorist: Fred Keller