Apr
02
Gocompare stops tenor Gio Compario from singing
Posted in: UncategorizedGocompare.com has gagged its brand mascot and opera singer, Gio Compario, from singing in its future ad campaigns.
Apr
02
JWT promotes Christiano Neves to head of art
Posted in: UncategorizedJWT London has promoted Christiano Neves to become head of art, replacing Graham Wood who left last year.
Apr
02
Heineken: Uma aventura Rio-Londres para a final da UEFA Champions League
Posted in: UncategorizedA Heineken, patrocinadora da UEFA Champions League, há anos se apropria muito bem dessa licença com extensas campanhas e promoções.
Em 2013 não foi diferente, e agora a marca já começa a criar expectativa para a final em Wembley, no dia 25 de maio. No novo comercial, “Road To The Final”, um baterista aventureiro sair do Rio de Janeiro para chegar em Londres a tempo do jogo.
Tem aquela representação clichê da América Latina que pode incomodar os mais sensíveis: selva, favela, guardas subornados, calor em tempo integral e ventiladores que giram morosamente.
Post originalmente publicado no Brainstorm #9
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Apr
02
Specific Media hires Gavin Johnson as head of UK sales
Posted in: UncategorizedSpecific Media has appointed former IDS executive Gavin Johnson as head of UK sales, as the digital ad network looks to ramp up its video offering.
Apr
02
Delta, United Use Perks to Battle for Business-Class Fliers
Posted in: Uncategorized
Thanks to the plethora of mergers in the airline industry — a bankruptcy judge just last week cleared the marriage of US Airways and American Airlines — things aren’t looking good for the hoi polloi. As a recent Slate article pointed out, the era of cheap airfare is pretty much over, with four major airlines controlling 70% of the U.S. aviation market.
With the economy-class market locked up with fewer service and fare options, the lucrative premium-class customer is getting more marketing attention. That segment, according to a United spokesman, provides a “disproportionate share of total revenue.” At Delta, for example, the top 5% of passengers account for 26% of revenue.
“The consolidation you’re seeing is absolutely placing a premium on the business traveler,” said Jonathan Clarkson, a director of marketing at Southwest Airlines. “It is a high-yield, loyal and extremely knowledgeable traveler.” Corporate-travel demand is also rising: The Global Business Travel Association said it expects spending to rise 4.6% in 2013 to $266.7 billion.
Apr
02
APG announces boost in entries for Creative Strategy Awards
Posted in: UncategorizedThe APG has received 136 entries for its Creative Strategy Awards 2013, an increase on the 112 entries when the awards were last held in 2011.
Apr
02
Comparethemarket hires iCrossing for SEO
Posted in: UncategorizedComparethemarket.com, the price comparison website, has hired iCrossing to its natural search account, previously handled by Steak.
Apr
02
Philips conta a história da escova de dentes
Posted in: UncategorizedApesar de toda evolução tecnológica, a humanidade continua escova os dentes (bem, nem toda ela) como há 5 mil anos. Basicamente uma vareta com cerdas na ponta.
A Philips conta a história dessa invenção ao longo dos séculos, querendo te convencer que é hora de comprar uma escova elétrica.
É uma aventura visual interessante, apesar do incômodo narrador e da escova jogada pro sol. A criação é da Ogilvy, com produção da Brand New School.
Post originalmente publicado no Brainstorm #9
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Apr
02
Vodafone targets mobiles in the home to isolate ‘relaxed’ users
Posted in: UncategorizedVodafone is running a campaign that serves ads specifically to people using their mobiles and tablets while at home, in an attempt to reach users in a “relaxed mindset”.
Apr
02
You Won’t See Another ‘Union Yes’ Ad Campaign Anytime Soon
Posted in: Uncategorized
There’s probably no more compelling evidence of the fall of America’s unions than the Twinkie.
After Hostess filed for bankruptcy last November when its bakers’ union ordered a strike, a good chunk of the nation decided that a greedy union was at fault for endangering an American institution. Never mind the fact that the synthetic snack was more loved than purchased in a world gravitating toward more-healthful alternatives.
It’s just the latest in a string of problems organized labor has been blamed for over the years, among them unemployment, the shipping of jobs to China and the decline of the auto industry. In January, the Bureau of Labor Statistics found the percentage of American workers who belong to a union is at just over 11%, a 97-year low. And public perception of unions has been trending downward for decades, according to an oft-cited Gallup poll that in 2011 reflected dissatisfaction with unions near an all-time high.
Apr
02
VB&P May Need Honkaholics Anonymous
Posted in: UncategorizedWhat the beep? is right. Venables Bell & Partners is teaming with gasoline company 76 to stop honkaholism, a vicious nonexistent affliction that doesn’t actually affect many people. If you happen to live in New York City, you may hear the occasional overzealous honker, but building an ad campaign around the concept of overhonking seems overzealous in and of itself. Not to mention the humor rooted in the idea of a gasoline company trying to stop noise pollution, which is like a drug dealer trying to stop people from taking Tylenol.
The campaign comes fully stocked with website, billboards, the above 30-second spot, and even a touring “Stop Honkaholism Bus.” If you’re compelled to dig deeper, you can receive a free Honk Suppressor for your dashboard, which means instead of hitting your car horn, you pound a fist into the suppressor instead. Kind of like a Nicotine patch for your vehicle. It is free, so VB&P and 76 should get points for that. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Apr
02
Fruittella apes Starburst with flavour-changing sweets
Posted in: UncategorizedFruittella is mirroring Starburst and launching Fruittella Magics, sweets that change flavour while they are chewed, which will be supported by a major marketing campaign.
Apr
02
Small Agency Awards 2013: Ad Age Is Accepting Entries
Posted in: UncategorizedThe call for entries for Advertising Age’s 2013 Small Agency Awards is open. Now in its fifth year, the Small Agency Awards recognize the power of being small and independent.
More and more marketers recognize small agencies are not nimble but often highly creative and innovative. And we think so, too.
Last year’s Small Agency of the Year was Baldwin&, while the Campaign of the Year winner was Mono. More about them and all the great shops who took home honors last year can be found here.
Apr
02
McCann Finally Comments on USPS Win
Posted in: Uncategorized
It took a little while for McCann Erickson to get the OK to comment on nabbing agency of record duties for the United States Postal Service, which has previously worked with Campbell-Ewald on the creative portion of its business. Here’s what Harris Diamond, who took over for Nick Brien as McCann Worldgroup CEO last November, had to say about the USPS win in this statement: “We are thrilled and honored to be awarded strategic and creative responsibilities for the United States Postal Service. The Postal Service is as iconic a brand as any in our portfolio, and plays a huge role in our business and personal lives. We are passionate about supporting its mission and helping it to grow revenue.”
Along with McCann picking up creative/strategic duties, MRM is also in the mix on USPS, which already has contracts with fellow sister Worldgroup agencies, Weber Shandwick and UM. No word yet on who else participated in the creative review. Update: From what sources are telling us, the USPS initially briefed eight agencies and the eventual finalists included JWT, Grey and possibly Y&R.
New Career Opportunities Daily: The best jobs in media.
Apr
02
Google hires Patrick Collister as head of design
Posted in: UncategorizedGoogle has appointed former Ogilvy & Mather vice-chairman and executive creative director Patrick Collister as its head of design.
Apr
02
Former GMG execs buy Classic Rock and Metal Hammer for £10.2m
Posted in: UncategorizedTeamRock, the rock music company formed by former GMG Radio executives John Myers and Billy Anderson, have bought Classic Rock and Metal Hammer from Future for £10.2m.
Apr
02
The Facebook phone is no longer a rumour
Posted in: UncategorizedThe long-rumoured Facebook phone, first reported almost 18 months ago, is no longer a rumour and could be announced this Thursday.
Apr
02
Sikamino Ground House
Posted in: UncategorizedLes équipes de Tense Architecture Network ont imaginé en Grèce ce projet impressionnant appelé « House in Sikamino ». Avec une structure en béton partiellement enfouie dans le sol, cette résidence d’une longueur de 60 mètres de longueur se dévoile dans une série d’images dans la suite de l’article.
Apr
02
Essence hires Minal Saigal as EMEA MD
Posted in: UncategorizedEssence digital agency has hired brand-side marketer Minal Saigal, a former head of special projects at Google, to lead its EMEA operations as managing director.
Apr
02
Disruptively Hilarious Graffiti – Fra.Biancoshock is at it Again with His Unique Brand of Urban Art (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Fra.Biancoshock’s hilarious graffiti strikes again and no building or street corner is safe. It will either pester you or make you laugh; there is really no in between.
His work has been featured…
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