Hasta La Creative!

Na última década vimos a forma de se relacionar (usando diversas plataformas sociais) alterar por completo o manual de etiqueta e comportamento de todo mercado. Sejam agências, clientes ou mesmo profissionais, todos foram sugados para dentro de um novo universo, cheio de possibilidades e que, por estar em constante transformação, continua nos ensinando e surpreendendo dia após dia.

No começo esse profissional atuava sozinho. Hoje se transformou em equipe. Em agência especializada. E justamente por saber que esse é só o começo, Saulo Mileti, Guga Mafra, Luiz Yassuda e Gabi Bianco conversam sobre essa área em constante expansão no Braincast 57.

Faça o download ou dê o play abaixo:

> 0h02m15 Comentando os Comentários?
> 0h24m20 Pauta principal
> 1h27m20 Borracharia do Seu Abel?
> 1h37m20 Qual é a Boa?

Recadinhos da Paróquia: Para se matricular no workshop9 “Design: origem, funcionalidade e princípios da estética” em Recife, clique aqui.

Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
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Post originalmente publicado no Brainstorm #9
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Mozilla’s announcement that the next version of Firefox, expected to go live in the near future, will include default third-party-cookie restrictions hit the ad industry like a thunderclap. Industry responses from across the board were cast in extreme terms, ranging from”nuclear” allusions to forecasting economic doom for the industry. Let me be clear, in spite of the rhetoric, Mozilla’s decision will not break the Internet.

Third-party cookies have long been considered one of the most complicated pieces of the digital advertising puzzle. Consumers are increasingly aware of the privacy issues surrounding third-party cookies. Mozilla, meanwhile, has simply taken the matter into its own hands — as Apple has done with Safari for the past decade — by offering a market-based solution, the success of which will be determined by the consumer.

In its decision to block third-party cookies by default, Mozilla is differentiating between sites that have direct relationships with consumers and those that don’t — which is more likely to meet with users’ expectations. Ultimately this is about fostering a healthy environment where consumers feel safe online. It’s hard to dispute that without this baseline acknowledgement of consumers’ expectations, our entire ecosystem will be compromised.

Continue reading at AdAge.com

Situé à l’intérieur du W Hotel Montreal, ce « Wunderbar Lounge » est un espace de détente pensé par BPC. Avec d’excellents choix de design ainsi qu’un jeu de couleurs du plus bel effet, cette création inspirée par les quatre saisons est à découvrir grâce aux clichés de Stéphane Groleau dans la suite.

(TrendHunter.com) Convenient technology—in the form of smaller, faster, more powerful gadgets and devices—is at the top of any busy person’s wish list, which makes it no surprise that today’s…

You remember Sully. He was the odd talking sheep in last year's brilliant "Stan" commercial for Corona Light, from director Mike Mills and ad agency Goodby, Silverstein & Partners. Well, it appears Sully's brief taste of fame went to his woolly head—because now he's bleated his way into a starring role in this year's Corona Light campaign. Four new :15s directed by Larry Charles (Seinfeld, Entourage, Curb Your Enthusiasm) went live online Monday, and will reach broadcast on April 15. The theme is, "Ditch the herd," and in the first spot, Sully does just that—rising up from the pack, suddenly bipedal, and giving his buddies a quick "Adios!" as he scoots away. In three other spots, Sully learns the fine arts of sports watching, hunting and guitar playing, only one of which really goes well. The ads are amusingly absurd, more lowbrow than last year's artfully designed work but still fun. Sully, of course, is also on Twitter.

"After the sheep garnered considerable attention on YouTube, we thought it would be funny, to spin the sheep out, and follow him as he started to do things differently. Thus this symbol of sameness became the face of change," says Goodby creative director Adam Reeves. Adds Jim Sabia, CMO at Crown Imports: "We have found that Corona Light's target consumer—the 21- to 29-year-old college-educated beer drinker—is craving to switch things up with a light beer that's different from the same old same old. The sheep's ability to serve as a spokesperson for what Corona Light stands for really got us excited about this campaign."

The Independent has signed up to be the content partner of the new HTC One smartphone, as part of the paper’s collaboration with HTC BlinkFeed, which aggregates and updates content throughout the day.