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The app, which would stream programming to the phones and tablets of cable and satellite subscribers, could become available to some subscribers this year.
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One of the largest recent reviews for an advertising account has ended with the incumbent agency keeping a significant part of the assignment, but relinquishing two large pieces to other agencies.
Lawmakers on Monday were said to have struck a deal on new regulations for newspapers, potentially one of the strongest peacetime press curbs in three centuries.
American Honda Motor Co. has selected Los Angeles-based RPA as its creative agency on the Honda business, Boston-based Mullen for Acura and hired Publicis Groupe’s MediaVest as its new media agency.
It was a fast-moving process for what was the most closely watched review of the past year. For one thing, it’s the biggest account the industry has seen go up for grabs in some time. Honda spent a total of $1.14 billion on U.S. advertising in 2011, according to the Ad Age DataCenter. And being a car, it’s a plum account that just about any agency would want to have on its roster.
There’s been an emotional component, too, as the outcome would weigh heavily on the fate of its incumbent of 27 years, RPA.
Enquanto jOBS era esperado para 19 de abril – a produtora Open Road resolveu adiar a estreia da cinebiografia de Steve Jobs por tempo indeterminado, até criar uma estratégia de marketing aceitável -, o Funny or Die corria para lançar o seu iSteve alguns dias antes, em 15 de abril. Como o próprio poster diz, a meta era ser “O primeiro filme sobre Steve Jobs”. Agora, então, ficou fácil. O que talvez seja um pouco mais complicado é agradar os fãs mais exaltados da Apple e seu fundador.
O filme terá entre 60 e 75 minutos e nada mais é do que uma cinebiografia satírica que foi criada, segundo seu roteirista e diretor, Ryan Perez, sem grandes pesquisas, somente uma olhadinha na Wikipedia. Se os fanboys já começaram a se coçar, a produtora Allison Hord garantiu ao The New York Times que até os mais radicais conseguirão rir da brincadeira. Talvez para amenizar o impacto, o ator convidado para viver Jobs foi Justin Long, o Mac da campanha Mac x PC Windows.
Justin Long talvez não tenha ficado tão parecido com Jobs como Ashton Kutcher, da mesma forma que muita gente – inclusive Steve Wozniack – defendem que jOBS está longe da realidade. Para deixar a brincadeira ainda mais divertida, Aaron Sorkin corre por fora e também prepara uma cinebiografia, baseada no livro de Walter Isaacson. Agora é esperar para ver.
Post originalmente publicado no Brainstorm #9
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In a magazine interview, King Abdullah criticized other Arab leaders, officials in Jordan and even his sons while insisting that only he can lead the country’s transition to democracy.
Nick Utton, the CMO behind E-Trade’s long-running and popular ad campaign featuring talking babies, has left the financial-services firm.
The New York-based marketer declined to comment on Mr. Utton’s departure, which it acknowledged in an SEC filing earlier this month. But according to people familiar with the matter, the company has begun a formal hunt for Mr. Utton’s replacement. There’s no time frame for when the search will be completed.
In the interim, agencies — which include longtime lead creative shop, WPP’s Grey — and marketing groups are reporting to existing management. Currently E-Trade is in the midst of broad cost-reduction campaign, reducing its overall expenses, a portion of which is marketing. According to Kantar, E-Trade Financial Corp. spent $248 million on domestic measured media in 2012. The company wants to cut $30 million by 2014.
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The Post is joining hundreds of other newspapers in asking its readers to pay a fee for access to its Web site
Starbucks has named Sharon Rothstein its global chief marketing officer.
The role had previously been occupied by Annie Young Scrivner, who in May went on to become the chain’s president of its Canada business. At the time, Starbucks said it was eliminating the global CMO post in order “to be more nimble and locally relevant, Starbucks has moved its marketing and category functions to the regional and market level.” Starbucks did not respond immediately to calls for comment.
Ms. Rothstein will report to President-CEO Howard Schultz and will oversee marketing of the Starbucks brand, as well as the company’s other brands including Seattle’s Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana. “Sharon’s forward-thinking brand sensibility and global cross-channel marketing expertise will continue to push us toward our aspiration of building one of the world’s most relevant, trusted and enduring brands,” said Mr. Schultz in a statement.
Can warranties be a sexy consumer product? Mullen’s San Francisco office has been charged with making them one.
Despite landing a $238 million investment from Bain Capital and Bain Capital Ventures last year, consumer warranty provider SquareTrade is far from a household name, even in the tech world, but it wants to be. Its new agency-of-record Mullen will be tasked with getting the brand on consumers’ radar and, on a more fundamental level, with recasting the experience of activating a warranty as a positive interaction with a customer service representative instead of an adversarial one.
“We’re kind of like the Zappos of warranties,” said SquareTrade’s CMO Ty Shay, who observed that the company is looking to differentiate itself with customer service instead of lower prices. The company’s call center is located in its San Francisco office and has a staff of 60 out of 200 total SquareTrade employees.
A Coca-Cola Co. study finds online buzz has no measurable impact on short-term sales, but online display ads work about as well as TV, said a company executive in a presentation at the Advertising Research Foundation’s Re:think 2013 conference in New York today.
It’s a stunning admission for a company who’s flagship brand has 61.5 million fans, more than any other brand on Facebook. But Eric Schmidt, senior manager-marketing strategy and insights at Coca-Cola, isn’t giving up on buzz just yet. And he cautioned against reading too much into the research, noting that it covers only buzz, not sharing, video views or other aspects of social media.
But when Coca-Cola put buzz sentiment data into the same analytical framework it uses to evaluate other digital media, Mr. Schmidt said, “We didn’t see any statistically significant relationship between our buzz and our short-term sales.”
Steve Coll, who will succeed Nicholas Lemann, is a former reporter and managing editor at The Washington Post and a former writer for The New Yorker.
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Do reporters care about the tiny trophies of governance? Ashley Parker and David Carr review episode seven, and discuss whether the people who wield pens care about getting one with presidential pixie dust on it.
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The producers of the hit History Channel mini-series scoffed Monday at suggestions that an actor who plays Satan resembles President Obama.
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