Starbucks Names Sharon Rothstein Global CMO
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Starbucks has named Sharon Rothstein its global chief marketing officer.
The role had previously been occupied by Annie Young Scrivner, who in May went on to become the chain’s president of its Canada business. At the time, Starbucks said it was eliminating the global CMO post in order “to be more nimble and locally relevant, Starbucks has moved its marketing and category functions to the regional and market level.” Starbucks did not respond immediately to calls for comment.
Ms. Rothstein will report to President-CEO Howard Schultz and will oversee marketing of the Starbucks brand, as well as the company’s other brands including Seattle’s Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana. “Sharon’s forward-thinking brand sensibility and global cross-channel marketing expertise will continue to push us toward our aspiration of building one of the world’s most relevant, trusted and enduring brands,” said Mr. Schultz in a statement.
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