
Thumb is a mobile polling app that first hit the scene in July 2010 with a simple, valuable premise for users to submit ‘yes or no’ questions and get near-instant feedback from fellow members of the startup’s active community. Not sure which sunglasses go best with that outfit? Ask Thumb just snap a photo, post it with your question, and within seconds you’ll have an answer.
Over the last two and a half years, the app’s team has been slowly, methodically, growing the platform, focusing primarily on the user experience. But now the service boasts a base of approximately 1.5 million users, almost double what it was when I first met with CEO Dan Kurani in August of 2012, which means the platform finally ready for an upgrade.
Earlier this week the startup launched Thumb pro, a premium offering for brands, agencies, and market research firms to tap into community for the same type of concentrated, instant feedback.
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