Nike Air Paper Reivented

La marque Nike a travaillé avec le studio coréen Momot pour présenter dans un centre commercial ce stand intitulé « Nike Air Reinvented ». Une véritable installation alliant produits phares de la marque avec des créations de papier originales. Un rendu très réussi à découvrir en images et vidéo dans la suite de l’article.

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WWF Switzerland: Earth Hour 2013

Advertising Agency: Spinas Civil Voices, Zürich, Switzerland
Creative Director: Lorenz Spinas
Art Director: Philipp Lengyel
Copywriter: Tom Malecha
Animation Studio / Production Company: Kompost
Director / Art Director: Oliver Conrad
Executive Producer: Gian Klainguti
Producer: Sandra Monse
Co-Producer: Dennis Guggenheim
2D Artist Animation / Compositing: Ian Sampaio, Leandro Franci
2D Intern: Sarah Gasser
Sound design: Patrick Böhler
Published: March 2013

Ford Endeavour:: Chhatisgarhi

The 4X4 language.

Advertising Agency: JWT, Delhi, India
Creative Directors: Bobby Pawar, Vijay Simha Vellanki
Art Director: Nitika Parmar
Copywriter: Sujatha Chakraborty
Illustrator: Achintya Biswas

Ford Endeavour: Tibetan

The 4X4 language.

Advertising Agency: JWT, Delhi, India
Creative Directors: Bobby Pawar, Vijay Simha Vellanki
Art Director: Nitika Parmar
Copywriter: Sujatha Chakraborty
Illustrator: Achintya Biswas

Ford Endeavour: Nagamese

The 4X4 language.

Advertising Agency: JWT, Delhi, India
Creative Directors: Bobby Pawar, Vijay Simha Vellanki
Art Director: Nitika Parmar
Copywriter: Sujatha Chakraborty
Illustrator: Achintya Biswas

Toyota Land Cruiser: Jungle

The 4×4 you can always count on.

Advertising Agency: Saatchi & Saatchi Poland
Creative Director: Max Olech
Art Directors / Copywriters: Jakub Zielecki, Martin Winther
Illustrator: Andrey Gordeev
Published: March 2013

Toyota Land Cruiser: Rock

The 4×4 you can always count on.

Advertising Agency: Saatchi & Saatchi Poland
Creative Director: Max Olech
Art Directors / Copywriters: Jakub Zielecki, Martin Winther
Illustrator: Andrey Gordeev
Published: March 2013

Corona Extra: Live Mas Fina

Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Art Director: Mooren Bofill
Copywriter: Erin Beaupre
Agency Producer: Melanie Lambertsen
Group Account Director: Kate Torrance
Account Director: Dic Dickerson
Strategic Planner: Shari Walczak
Production Company: Frank Content / Boxer Films
Director / Director of Photography: Jonathan Hyde
Executive Producers: Beth George, Danielle Kappy
Line Producer: Maeliosa Tiernan
Editor: John Evans
Editorial: Panic & Bob
Post Production: The Vanity
Compositor / Online: Naveen Srivastava
Special Effects: Naveen Srivastava
Colourist / Transfer: Eric Whipp / Alter Ego
Music & Sound Design: Pirate
Music Director: Chris Tait
Sound Engineer: Keith Ohman
Producer: Kate Freed
Song: Lightning Tent
Artist: Wildlife
Media Agency: MEC
Media Agency Planner: David Stanton

Knuthenborg Safari Park: Giraffe

Denmark’s Safari Park now has a water park.

Advertising Agency: Co+, Copenhagen, Denmark
Creative Director: Claus Mollebro
Art Directors: Claus Norgaard, Manon Sogaard
Copywriter: Christian Garnov
Photo Editing: Drasko PetricH
Published: August 2012

Knuthenborg Safari Park: Tiger

Denmark’s Safari Park now has a water park.

Advertising Agency: Co+, Copenhagen, Denmark
Creative Director: Claus Mollebro
Art Directors: Claus Norgaard, Manon Sogaard
Copywriter: Christian Garnov
Photo Editing: Drasko PetricH
Published: August 2012

Twitter comemora aniversário de 7 anos

Hoje com 200 milhões de usuários ativos, o Twitter comemora seu sétimo ano de existência.

Brincam no blog com o ditado que diz: “Guarde alguma coisa por sete anos, que você sempre encontrará uma utilidade pra ela”. Porém, o vídeo acima exibe diversos momentos históricos com a participação do Twitter, provando que nem é preciso esperar tanto tempo para descobrir pra que serve algo.

Segundo definem os próprios criadores (@jack, @ev e @biz), uma das pioneiras ferramentas de social media pode ser considerada como uma praça global, onde todos descobrem notícias, trocam ideias e se conectam com outras pessoas em tempo real.

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And Now, There’s This for Junior Strategists

We’ll spare you the prelude, so let’s just say the guy on the left is StrawberryFrog Amsterdam strategic planners Ben Culpin and Ashly Stewart, who have decided to help out the junior strategists of the world with a new service. Here’s their mission statement:

“It’s our hope that this project will become a resource to help inspire and grow the junior community the same way a good mentor would. We aim to talk with a variety of insiders in strategic roles, from client side to agency side, from communications to product design. We will also aim to highlight informants, those who inform and inspire our strategic thinking from outside of the industry.”

Contributors include the likes of Eddie Revis, Simon Neate-Stidson and Lauren Holden Kilbane. Ok kids, it’s your turn.

New Career Opportunities Daily: The best jobs in media.

71 Functional Mother’s Day Gifts – These Mother’s Day Gift Ideas Key in on Use and Functionality (TOPLIST)

(TrendHunter.com) Although cute cupcakes and beautiful jewelry are romantic gifts, it is certainly also necessary to key in on some more functional Mother’s Day gift ideas in an era where most mothers are busy…

Digital Collages of People

Coup de cœur pour les impressionnants travaux de l’artiste coréenne Jiyen Lee qui crée et compose des collages et photo-manipulations de marches et escalators vus de haut. Un résultat surprenant et hypnotique représentant des milliers de personnes, à découvrir en détails dans la suite en images.

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Startup Watch: Mobile Polling App ‘Thumb’ Opens Doors to Brands and Researchers


Thumb is a mobile polling app that first hit the scene in July 2010 with a simple, valuable premise for users to submit ‘yes or no’ questions and get near-instant feedback from fellow members of the startup’s active community. Not sure which sunglasses go best with that outfit? Ask Thumb just snap a photo, post it with your question, and within seconds you’ll have an answer.

Over the last two and a half years, the app’s team has been slowly, methodically, growing the platform, focusing primarily on the user experience. But now the service boasts a base of approximately 1.5 million users, almost double what it was when I first met with CEO Dan Kurani in August of 2012, which means the platform finally ready for an upgrade.

Earlier this week the startup launched Thumb pro, a premium offering for brands, agencies, and market research firms to tap into community for the same type of concentrated, instant feedback.

Continue reading at AdAge.com

Zentrum Paul Klee: Imageries with character

Since its opening in 2005, the Zentrum Paul Klee is not only as a museum, but a versatile place of encounter suited to our time. It became a platform for different kinds of activities, from exhibitions, arrangements and workshops up to dance, theatre and literature. In order to communicate these different branches, KOMET was assigned to design a new, distinctive imagery. By examining the oeuvre of Paul Klee in close, the creativity team of KOMET combined typical Klee-motives with specific protagonists matching the branches and created a unique variety of multi-layered visuals.

Advertising Agency: Komet, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris
Art Director: Roland Zenger
Graphic Design: Natalia Funariu
Illustrator: Tamara Janes
Photographer: Michael Sieber

Aji-No-Mix: Fun

Advertising Agency: MAYO DRAFT FCB, Lima, Peru
Creative Director: Humberto Polar
Art Director: Joao Jackel
Copywriter: Monica Abad
Director: Sznak
Production Company: Plastilina Films
DP: Andres Mazzon
Post Production: Plastilina Films

27 Artistic Easter Eggs – From DIY Video Game Themes to Designer Egg Exhibits (TOPLIST)

(TrendHunter.com) From fun and silly to artistic and extreme, various forms of artistic Easter eggs are shared and created every year by holiday enthusiasts everywhere. This is a fun and exciting time of year when…

How YouTube Saved Everyone From Getting Sued Over Those “Harlem Shake” Videos


Continue reading at AdAge.com

La Cucina Italiana: Potato and Lobster

Advertising Agency: DLV BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Christian Andrea Longhi
Copywriters: Georgia Ferraro, Samantha Scaloni
Director: Luca Lucini
Production company: Filmini
Music: Dadomani Studio
Published: November 2012