Hasta La Creative!

Coca-Cola has appointed MediaCom to its £30m UK media planning and buying business, ending a 12-year relationship with Vizeum.

Parece coisa de filme: os telefones públicos de Nova York foram transformados em portais do tempo, retornando ao ano de 1993.

Com seu nome fazendo refência a um álbum do Sonic Youth, em alusão à trilha sonora da época, o New Museum apresenta a NYC 1993: Experimental Jet Set, Trash, and No Star, uma exposição que celebra a energia e a cultura caótica da cidade em 93, que trouxeram a intersecção entre arte, cultura pop e política.

A globlalização, as tentativas de paz no Oriente Médio, a crise de AIDS, os debates sobre controle de armas, a luta pelos direitos LGBT e demais conflitos no ano serviram de empurrão para jovens artistas testarem o mundo da arte com ironia e cultura pop.

Para promover a conduta nostálgica de retornar ao passado, a agência Droga5 conseguiu equipar 5 mil telefones públicos da cidade com bits de histórico de geolocalização, revisitando informações de quem passou por ali naquela época.

Ao chamar o número 1-855-FOR-1993 de qualquer telefone público de Manhattan, as pessoas podem acessar conversas gravadas das áreas em que o telefone está localizado, de personalidades “vizinhas” como Jim Abbott, Tim B, Raymond Bell, DJ DB, Lady Miss Kier, James St. James, Kevin Walsh, entre outros.

Post originalmente publicado no Brainstorm #9
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What if people only interacted through text messaging? They could still meet up and walk around together, but is our world headed for non-verbal communication ruled by Autocorrect? These are the questions at the root of “The Dystopianest Dystopia Ever,” a short film written and directed by freelance copywriter Jon Murray, who most recently worked at Leo Burnett, Toronto.

In the short film, a guy and a girl meet outdoors with cell phones in hand, ready to talk by texting. People no longer communicate with eye contact or use their vocal cords, but the guy has his epiphany that will undermine the “dystopianest dystopia.” If our future is headed in that direction, doctors who treat Carpal Tunnel Syndrome should be patting themselves on the back.

The video is only two minutes, but it packs an efficient punch. And even if you don’t care about the future of technology, it’s a well-done creative project that you can watch for free, so why not support? Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

The technology that turns digital designs into tangible products — 3D printing — is beginning to have an impact on manufacturing, the supply chain, retail and e-commerce across a host of industries. The breadth of creative possibilities can be daunting, as new products become cheaper to bring to market, consumers get to design more of their own custom products, and some brick-and-mortar stores offer walk-in customers tools to create precisely the product they want.

As occurred with social media around 2008, brands know they need to engage with 3D printing, but many aren’t sure how or why.Here are some answers to those questions.

First, consider cost. Traditionally, bringing a product to market can take months and thousands of dollars. A company conducts extensive research to define a market need, followed by designing, tooling, focus-group testing, and ultimately mass manufacturing and distribution. To achieve economies of scale, a minimum of 10,000 products is made, though usually runs surpass 100,000 or a million. This requires an inventory, which can also be costly.

Continue reading at AdAge.com

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Wihan Meerholz
Copywriter: Wynand Prinsloo
Photographer: Jason Robinson
Retoucher: Zelda Faurie
Illustrator: Robert Dersley