“Music with no waste. Don’t forget the TV on.”
Advertising Agency: Perfil 252, Belo Horizonte, Brazil
Creative Director: Marcia Lima
Head of Art: Marcos Pina
Art Director: Francisco Valle
Illustrator: Francisco Valle
Copywriter: Adriano Docconi
(TrendHunter.com) Alex Krasny from Agree or Die has provided us with multiple lovely tutorials on how to make creative and unique ties. They are great for mixing up a classic look and will help you break away from…
(TrendHunter.com) Swimsuits are often revealing and sultry in design, but for those of you who are looking for a more fun and quirky outfit to wear to the beach, then these geeky swimsuit designs will surely do the…
Nickelodeon’s motto for its upfront presentation appears to be “in with the new.”
As the children’s cable network looks to revive sagging ratings, it is turning to a new breed of kids it dubs “post-millennials.” Nickelodeon is looking to serve children born after 2005, introducing a slate of animated and live-action comedy series, educational preschool programming and emerging platforms at its presentation held at Lincoln Center in New York on Tuesday afternoon.
While last year’s upfront was soft compared to prior years, Jim Perry, Nickelodeon’s exec VP- 360 brand sales, said recent scatter, or ad inventory purchased close to air date, has been stronger and the network has seen high sellout levels for March. Ad spending from movie studios and toy makers has picked up, he said, while several quick-service restaurants are getting back into the kids’ space after pulling out a while back, he noted.
Facebook has opened the doors of its FBX ad exchange to AOL’s Advertising.com ad network, AOL announced in a blog post today, while one of ad land’s biggest buyers of ad space — Google — is still waiting outside the velvet rope.
“We know that advertisers want to include Facebook inventory in their buys we’re seeing it on RFPs so we’re glad to be able to further meet their needs,” said Ned Brody, CEO of AOL Networks, the new name for the Advertising.com Group.
AOL joins more than a dozen retargeters and demand-side platforms buying on Facebook’s exchange, which lets advertisers bid in near real-time on ads alongside the right rail of Facebook pages. This inventory has been popular early on, both because of its low cost and because it lets advertisers tie the web-browsing history of a Facebook user outside of the social network with ads inside Facebook’s wall.
AFP
Many in the West Bank are grieving over the hapless death of Arafat Jaradat, who was tortured to death in an Israeli prison. He has left behind a pregnant widow and two children. As Charlotte Siver writes for Al Jazeera:
Six days after Arafat Jaradat was arrested by the Israeli army and the Shin Bet, he was dead. Between the date of his arrest – February 18 – and the day of his death – February 23 – his lawyer Kamil Sabbagh met with Arafat only once: in front of a military judge at the Shin Bet’s Kishon interrogation facility.
Sabbagh reported that when he saw Jaradat, the man was terrified. Arafat told his lawyer that he was in acute pain from being beaten and forced to sit in stress positions with his hands bound behind his back.
When it announced his death, Israeli Prison Service claimed Arafat – who leaves a pregnant widow and two children – died from cardiac arrest. However, the subsequent autopsy found no blood clot in his heart. In fact, the autopsy concluded that Arafat, who turned 30 this year, was in fine cardiovascular health.
What the final autopsy did find, however, was that Jaradat had been pummeled by repeated blows to his chest and body and had sustained a total of six broken bones in his spine, arms and legs; his lips lacerated; his face badly bruised.
The ordeal that Arafat suffered before he died at the hands of Israel’s Shin Bet is common to many Palestinians that pass through Israel’s prisons. According to the prisoners’ rights organization Addameer, since 1967, a total of 72 Palestinians have been killed as a result of torture and 53 due to medical neglect. Less than a month before Jaradat was killed, Ashraf Abu Dhra died while in Israeli custody in a case that Addameer argues was a direct result of medical neglect.
Read the rest here.
Read more on Adbusters.org
(TrendHunter.com) Deceptive designer cakes can sometimes become the ultimate way to confuse your brain. Part of you will expect what you are about to eat to taste completely different before you mouth is filled with…
I was just thinking how much I'd like to eat a magazine ad right about now, and along comes this edible effort from OgilvyOne in Dubai for citrus-flavored Fanta. There's abundant text, which begins, "Just tear off a piece of this page, pop in your mouth & enjoy … !" Yeah, I'll get right on that. The vile concept is clearly designed to generate free-media coverage such as this post. (This includes calling it the first of its kind, which it is not.) So, choke on it, Fanta! Metaphorically, of course. Other stories about the ad have riffed about readers "eating their words" and pondering whether the work displays "good taste." Ad reviewers—what a bunch of buffoons. Ogilvy is becoming the go-to agency for edible ads, its Cape Town office having engineered Volkswagen's "Eat the road" print ad two years ago. David would be so proud.
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Advertising Agency: LOWE-SSP3, Bogota, Colombia
Chief Creative Officer: Jose Miguel Sokoloff
Executive Creative Director: Jaime Duque
Creative Director: Daniel Baloco
Art Director: Daniel Delgado, Juan Romero, Duvan Villegas, Andrés Táchira
Copywriter: Daniel Baloco
Account Director: Carlos Obando
Account Executive: Felipe Arévalo
(TrendHunter.com) Haldane Martin is the genius behind this riveting coffee shop located in Cape Town. The interior follows the theme of Steampunk, which is pulled off with meticulous detail.
The coffee locale is…
Toyota is celebrating its 75th anniversary with an interactive family tree that pulls together vast amounts of data from throughout the company’s history. Users can search by make, body type or year to find out more about any Toyota car, with the content including a plethora of detailed information from the origins of names to when it entered and exited specific markets. Whether you’re a car fanatic or just nostalgic about the car you had as a kid, it’s an impressive achievement.
Find out more over at Creativity/AdAge’s sibling publication Autoweek, and get more of the best ideas in brand creativity at Creativity-Online.com.
“Protect your music. Freemont with soundproof interior”
Advertising Agency: Leo Burnett Tailor Made, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Director: Bruno Bueno, Matheus Matsumoto
Illustration: Marlos Lima
Retouch: Antonio Carlos Antiqueira, Lilian Ferreira
Print Production: Zezinho Lima
Art Buyer: Stella Crippa, Mauro Moura
Account Supervisor: Cintia Mourão
Advertiser’s Supervisor: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Account Manager: Daniela Ferreira, Mirelly Rosa
Planner: Marcello Magalhães e Tiago Lara
Once again, Octagon First Call's David Schwab, who helps brands assess the value of celebrities for ad campaigns, is giving us his predictions for the marketing potential of the latest Dancing With the Stars cast. Check out his prognosis below.
I am pleasantly surprised with the upcoming cast of Dancing With the Stars, which was announced earlier this morning. And while pessimists will say the show still needs more A-list power, many of the chosen celebrities will fill gaps in the celebrity+brand marketplace. DWTS has once again delivered an Olympian, an NFL player, a musician, an AARP-friendly face, a sister network Disney star, a reality star and a wild card. Here's a breakdown of those we feel have the best marketing potential:
• Kellie Pickler. In 2005, Pickler crooned and charmed her way into the public consciousness as a contestant on the fifth season of American Idol. Since then, she has launched a solid career in country music, releasing top-selling country albums. With the added national exposure of DWTS, and having well-liked Derek Hough as her partner, Pickler's southern charm and recent work with breast cancer awareness will give her a strong platform and distinctive voice for brands to leverage. Having her on the show in the spring, when American Idol is on the air, will also help her awareness, as media will want to talk with her about both. As for brands that fit Kellie, just flip through the advertising pages of US Weekly (i.e., fashion, cosmetics and jeans).
• Aly Raisman. This Olympic gymnast jumped, flipped and tumbled her way to two gold medals and into America's hearts last summer as a member of Team USA's Fierce Five. She quickly established brand partnerships with American Girl, Poland Spring and Pandora Jewelry. A turn on DWTS will bring her back into the public conversation. Fashion would be a fun category for her, as well as the healthy/QSR space. Other Olympians who have turned their DWTS appearances into successful marketing opportunities include Apolo Ohno, Shawn Johnson and Kristi Yamaguchi.
• Jacoby Jones. Still riding the overwhelmingly positive tide of his recent Super Bowl victory, Jones could quickly become a fan favorite on the show, following the footsteps of past popular NFL stars turned DWTS contestants like Emmitt Smith, Jerry Rice and Donald Driver. While his status as a Super Bowl champ gives him strong credibility in the sports category, his turn on DWTS will give Jones a more mainstream platform and open a wider range of branded opportunities for the Ravens wide receiver. His name will be added to future short lists when brands are looking for football-player programs each fall.
• Dorothy Hamill. She was America's sweetheart at the 1976 Winter Olympics, winning the gold medal in singles figure skating. She likely won't last long on DWTS but definitely long enough to catch the eye of Olympic sponsors who are putting together their celebrity ambassador teams for the 2014 Sochi Olympics. She is currently touring with Stars on Ice—an opportunity for the tour's sponsors to use her at different venues as well. Hospitality calls will be coming to the Hamill household.
• Zendaya Coleman. This Disney star is taking her elementary school and tween popularity to prime time with DWTS. (She has a million Twitter followers more than the next closest contestant.) Her background as a musician and dancer on Disney's Shake It Up may give her a slight edge in the dancing competition. While this move might not make her a household name, it will surely expand her visibility outside of the "kid and tweenverse" that she has lived during her young career thus far. Still, expect a lot of publicity from teen mags and increased exposure on the Disney Channel, as with past DWTS Disney stars Kyle Massey, Chelsea Kane and Coleman's Shake It Up co-star Roshon Fagan. As for products, lip gloss, backpacks and Claire's-type jewelry stores would work for her.
• D.L. Hughley. People know him from the ABC sitcom The Hughleys. He is currently touring with his comedy show, and while this move will not get him into the endorsement space, it will surely open the door to personal appearances.
• The Recurring Stars. Although the celebrity cast rotates, there are some recurring marketing stars on DWTS—namely, Brooke Burke-Charvet, Cheryl Burke and Derek Hough. Burke-Charvet is one of the most desirable celebrity moms for family-focused brands, and her successful website ModernMom.com is used to leverage these programs. Cheryl has two recent partnerships, with Impress Nails and Sargento, has launched her own dance studio and is a fan favorite on the show. Derek will attract more of the spotlight now that Maksim Chmerkovskiy is out this spring (especially with Pickler as a dance partner), and he continues to benefit from sister Julianne's rising career as well.
Click here to see the full Season 16 cast.
—David Schwab is the managing director of Octagon First Call, a business that helps brands assess the value of celebrities for their upcoming marketing campaigns. Follow him at www.celebrityacquisition.com and @david_schwab.
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Uma partida de paintball pode ser divertida e desafiante, mas e realizar a disputa sem sair do carro?
Essa é a ideia da Audi, que colocou dois modelos RS 4 Avant 2013 para um duelo de tinta dentro de um hangar militar.
Criação da Rubber Republic.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: DDB, Copenhagen, Denmark
Art Directors: Simon Naver, Martin Cedergren
Copywriter: Caspar Bock
Creative Director: Simon Higby
Production company: Society 46
(TrendHunter.com) Magazine holders are a great way to keep all your current reading materials in one tidy place, and if you’re looking for something eclectic to store your current issues on, then these quirky…
Com um fantasma aparecendo no espelho, essa pegadinha assusta desavisadas mulheres em um salão de beleza.
Não é mais uma obra do Sílvio Santos, e sim uma ação de marketing para promover o filme “O Último Exorcismo: Parte II”. O vídeo captura as reações das pessoas, com uma surpresa ainda mais tenebrosa no final.
O filme estreia no dia 12 de abril no Brasil.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) While traditionally having a larger-than-life home meant you were doing pretty well financially, nowadays more and more people are interested in smaller and efficient housing options, and these…
Réalisée dans le cadre de la 18ème édition du Stuttgart Festival of Animated Film, des étudiants de Filmakademie Baden-Wuerttemberg ont réalisé ce drôle court-métrage « Rollin Safari ». Mettant en scène avec humour des animaux de la savane souffrant d’obésité, cette vidéo est disponible dans la suite.
The marketing industry’s fascination with “real-time marketing” reached a tipping point during Sunday night’s Oscars. There was a firestorm of chatter on Twitter and even a hashtag (#oscarrtm) created to direct the conversation among the media. Brands ranging from Stella Artois to Charmin joined the conversation — each in their own unique way.
The fascination is certainly warranted, but solely focusing on which brands succeed or fail — or even how every brand can jump on the bandwagon — misses the point. Real-time marketing may not be right for every brand. Even for brands that have the strategy and structures in place to warrant it, not every major cultural moment deserves a real-time response.
Selecting the right moments
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