(TrendHunter.com) When it comes to clothing, finding just the right fabric design can add immense texture to an otherwise flat ensemble, which is why these striped fashion finds will help give a touch of structure….
La société allemande ABS Systembau a pensé ce « GlassFloor », un système d’éclairage LED au sol permettant d’installer facilement des lignes de terrains pour différents sports et de changer la configuration en l’espace d’une seconde. Une création ingénieuse à découvrir en images dans la suite.
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| THE ORIGINAL? EDF – 2007 Source : Cannes Archive Agency : Euro RSCG C&O (France) |
LESS ORIGINAL Club Med – 2013 Source : Le Pubard Agency : Saatchi & Saatchi Duke (France) |
Sem companhia para a própria festa de formatura, um jovem parece fadado ao fracasso da noite. Porém, seu pai salvador joga as chaves e, no último instante, empresta o Audi S6 para o garoto.
Em seu comercial para o Super Bowl de 2013, a Audi mostra como um carro pode mudar a vida de um homem, dando a confiança e coragem para enfrentar algumas das questões masculinas fundamentais.
A criação é da Venables Bell + Partners.
Post originalmente publicado no Brainstorm #9
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Diet Coke is celebrating its 30th birthday with the return of the Diet Coke Hunk character. The ad is the fourth in a series which began in 1994. The original, which starred Lucky Vanous as shirtless construction worker, centered on a group of women who would gather in a office window every day at 11:30 to watch a shirtless Vanous take a break with a Diet Coke. Additional versions of the ad followed in 1998 and 2007. The 2007 version caused a bit of a storm as hunk actor Francois Xavier, unlike in other ads, did not take his shirt off.
This new 2013 version, entitled Gardener and directed by Rocky Morton, returns to it roots. In the ad, a group of five female friends sitting in the park during their lunch break watch the latest hunk, model Andrew Cooper, mowing the grass. One girl has an idea and sets a Diet Coke can rolling down the hill – timing it perfectly to intercept the gardener’s path. He picks it up, opens it, and as it has been shaken up, the Diet Coke shoots up all over him, soaking his t-shirt. Hmm. Remind anyone of anything? No, your mind is not in the gutter. It’s a blatant, sexually-fueled double entendre.
After the Diet Coke erupts all over him, Cooper gives the girls some topless entertainment. All perfectly innocent fun. But what if the gender roles where reversed? What if it were group of guys ogling a hot female gardener who took her top off (not revealing her breasts but a bikini top) after a Diet Coke erupted all over her face? Oh yes, you can bet the sexual objectification police would be all over that one. How dare a group of men get their rocks off watching a woman get a Diet Coke facial? How degrading! How insensitive!
Discuss.
Original:
Primesight, the outdoor media owner, today helped a charity worker succeed in his own personal ad campaign, when one of its billboards was used to propose marriage.
Advertising Agency: TBWA\Chiat\Day, New York, USA
Global Creative Director: Sue Anderson
Creative Director: Hoj Jomehri
Associate Creative Director: Kevin Kaminishi
Senior Copywriter: Madeleine Di Gangi
Senior Art Producer: Julia Menassa
Account Director: Hugo Murray
Account Supervisor: Jessica Beck
Photographer: Erik Almås
Producer: Stuart Hart, TNC Productions
Props: New Deal Studios
Advertising Agency: FP7, Beirut, Lebanon
Creative Directors: Rana Najjar, Wissam Mattar
Associate Creative Director: Zeina Rohayem
Art Director: Walid Chehab
Copywriters: Farah Sahyouni, Josephine Habchi
Production House: Clandestino
Director: Wissam Smayra
Reprenant le principe de l’anamorphose permettant une déformation d’une image qui se recompose depuis un point de vue voulu par l’auteur, Jonty Hurwitz nous propose des sculptures magnifiques qui ne donnent pas la même représentation selon le point de vue. De superbes réalisations à découvrir dans la suite.
(TrendHunter.com) The 2013 Collection by Ronnie Fieg for Grenson features 3 stunning boots made with premium leathers. Each boot is very similar, but possesses its own distinct style to cater to a variety of tastes….
‘Celebrity Big Brother’ ended its run on Channel 5 on Friday with a peak audience of four million watching former ‘X Factor’ contestant Rylan Clark become the winner, beating the 3.8 million viewers who saw Denise Welch win in 2012.
Attention marketing directors, creative directors and everyone else who cares about how well tuned their website is for mobile devices. Uh, that’s everyone, right?
Is your current website properly designed to render perfectly on all mobile devices? If our casual surfing observations are any indication, the answer is a resounding no.
If you haven’t already, you should seriously be considering how to revamp your digital marketing strategy to cope with the mobile takeover. Make no mistake about it, the mobile revolution isn’t coming. It’s already arrived.
Creating a web strategy to deal with the rise of mobile devices boils down to three primary options: Developing a native app, designing a separate mobile site, or recalibrating your primary website with responsive design.
Using insight from industry experts and in-depth research data, this eBook from Bridgeline Digital, “Seven Reasons to Consider Responsive Design for Your Company’s Next Generation Website,” explores the advantages of using responsive design to take your web presence into the mobile era. Responsive design is a fancy term to describe a site layout that works on all devices seamlessly. You create the site once and the layout adapts to and renders properly on different screen sizes.
Download the whitepaper now and make sure your website is appropriately designed for mobile devices.
In a departure from last year’s celebrity-fueled silliness, Century 21 will return to the Super Bowl this year with four commercials that address the housing needs of people in various stages of life. Of course, this being the Super Bowl they do contain humor. But not humor for humor’s sake.
Each ad addresses the needs of those in a certain life stage. From a just married couple to an expecting couple to an empty nester couple to the not-so-common recent lottery winning couple, the ads humorously identify with people changing needs throughout life.
The ads, created by Red Tettemer + Partners, use the “is there a doctor in the house” concept but the call is, instead, for a Century 21 agent in the house. And, of course, just like on TV and in the movies, there’s always a doctor…uh…a Century 21 agent in the house.
We like the approach and how it resonates with the individual housing needs of those in various stages of life. We think viewers will identify with and, perhaps, even remember their own various life-stage scenarious akin to what is presented in the ads. And there’s nothing better than an ad the evokes a “Honey, remember when…” thought.
“Discover the Unknown.”
Advertising Agency: Cosa Nostra, Szczecin, Poland
Creative Director: Gracjan Wrz?chol
Art Director: Magdalena Kapinos
Basée à Los Angeles, la photographe / artiste Alexandra Valenti nous dévoile son univers où les clichés et les silhouettes se mélangent à des motifs ou couleurs peint à l’aquarelle pour composer des images d’une grande beauté. Un travail et une ambiance hippie à découvrir dans la suite de l’article.
“True Love exist – OrionMedical Sexual Treatment.”
Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: Marcos Siqueira
Copywriter: Fábio Penedo
Photographer: Diego Mello, Vega img
(TrendHunter.com) Even though hippie culture reached its cultural peak in the 1970s, this collection of Hot Hippie Photo Shoots proves that the fashion and attitude associated with the flower child era is far from…
Le graphiste Diego Arambillet a réalisé et monté cette belle vidéo sobrement appelée « Lapses ». Cherchant simplement à composer en images ses souvenirs avec beauté et poésie, cette jolie création réunissant divers images sur une musique de Balmorhea est à découvrir dans la suite de l’article.
(TrendHunter.com) These exclusive images are from the upcoming Two Door Cinema Club book ‘Mustang Margaritas.’ The book features some very rockin’ snaps taken by lead singer Alex J.Trimble and…
Peachy.co.uk, the short-term loan company, has appointed Goodstuff Communications and US London to its £2m media planning and buying and creative accounts respectively.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
