Nov
01
Partners + Napier: Parking Ticket On Car
Posted in: Uncategorized
Advertising Agency: Partners + narier, USA
Creative Director: Adam Pierno
Copywriter / Art Director: Tony Simmons
Nov
01
Turkish Airlines: Statue
Posted in: Uncategorized
Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Group Head / Art Director / Retouch: Firat Yildiz
Copywriter: Yavuzhan Gel
Photographer: Stock
Nov
01
Turkish Airlines: Birds
Posted in: Uncategorized
Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Group Head / Art Director / Retouch: Firat Yildiz
Copywriter: Yavuzhan Gel
Photographer: Stock
Nov
01
Aristocratic Tropical Muses – The Gravure Magazine ‘Miami Nice’ Editorial Glamorizes Getaways (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Gravure Magazine ‘Miami Nice’ editorial takes on the realm of winter vacation fashion to showcase styles that keep holidaymakers chic.
Rosie Tupper plays said vacationer and dons…
Nov
01
Toyota: Train Station
Posted in: Uncategorized
“A Toyota is forever.”
Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
General Creative Director: Juan Carlos Rodriguez
Creative Director: Juan Camilo Valdivieso
Art Director: Alfredo Ledezma
Copywriters: Madeline Hidalgo, Juan Camilo Valdivieso
Illustrator: Massivo 77
Nov
01
Gorila: Vintage
Posted in: Uncategorized
Advertising Agency: BAR, Lisboa, Portugal
Creative Directors: Diogo Anahory, José Bomtempo
Art Director: Luis Nora
Copywriter: Marco Pulido
Nov
01
Bad Weather Won’t Stop High Heels, Red Lipstick…Or Lexus From Exuding Style
Posted in: Uncategorized
El Segundo’s Team One, along with Serial Pictures Director Jonas Akerlund, have come up with a message for Sandy…and any other kind of weather that might crimp your style; don’t even try. Because, according to this commercial, stylish is stylish no matter what Mother Nature thinks.
Though we think prancing about in high heels in the middle of a snow storm is a bit much, we aren’t going to complain. We’ll take any chance we can get to watch a hot women in high heels, a mini dress and flaming red lipstick saunter down the sidewalk. We’re easy to pleas that way.
Nov
01
Eleições 2012 nas mídias sociais
Posted in: UncategorizedCriado pela AG2, esse infográfico reúne a repercussão das eleições municipais de 2012 nas mídias sociais. O monitoramento foi feito durante o fim de semana do primeiro turno – entre 5 e 7 de outubro – e também do segundo turno – entre 26 e 28 de outubro.
Entre as informações apresentadas, aparecem quais foram as redes mais usadas, as cidades mais engajadas, os candidatos e partidos mais comentados, trending topics, e relação entre a popularidade online contra o desempenho nas urnas.
Um dado quem me surpreendeu foi a grande diferença entre Facebook e Twitter como as ferramentas mais usadas. Mesmo com o crescimento do Facebook no Brasil, eu tive a impressão – durante todo o período eleitoral – de que as pessoas no Twitter comentavam mais sobre política, que os fatos sobre o pleito repercutiam mais em 140 caracteres do que nas timelines da rede do Zuck.
Agora, um ponto que confirmou algo que eu percebi nos últimos meses, é de que as pessoas no Facebook são mais críticas e negativas em relação à política, enquanto no Twitter o humor e ironia prevalecem, além da participação em tempo real.
Confira o infográfico completo abaixo:
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![O que a moçada comentou sobre Londres 2012 nas Redes Sociais [Infográfico]](http://www.brainstorm9.com.br/wp-content/uploads/2012/08/londres-190x60.jpg "O que a moçada comentou sobre Londres 2012 nas Redes Sociais [Infográfico]"){kind=small}
![O poder do Pinterest [Infográfico]](http://www.brainstorm9.com.br/wp-content/uploads/2012/09/pint2-92x150.gif "O poder do Pinterest [Infográfico]"){kind=small}
Post originalmente publicado no Brainstorm #9
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Nov
01
Lebron James Shares His Day With Samsung Galaxy Note II
Posted in: Uncategorized
Courtesy of 72andSunny and Samsung, we’ve been given a snapshot, day-in-the-life of Miami Heat star LeBrom James. We are treated to LeBron having breakfast with his family, a text message interchange with Magic Johnson, a trip to the barber shop, an encounter with screaming fans and game prep all while LeBron totes the Samsung Galaxy Note II along for the ride.
The 1:30 was directed by Mark Romanek of Anonymous Content.
We previously saw the Samsung day-in-the-life thing with James Franco who shared his extremely bizarre day and his incredible multitasking abilities.
With over 1.2 million views in just one day, LeBron has certainly done some good for the brand.
Nov
01
Honda Does Bic For Her With Pink Fit That Prevents Wrinkles
Posted in: Uncategorized
In Japan, Honda is marketing a pink Fit called Honda Fit She’s (apostrophe is a heart) that promises to prevent wrinkles with its “plasmacluster” AC system. Of course, this gender specific stuff still works great in Japan where, apparently, they aren’t so hung up on the fact that men are men and women are women.
Going for “adult cute,” it would seem Honda might want to team with Bic and co-marketing their Bic For Her pen along with the car.
Nov
01
Sony France’s Four Breasted Vita Ad Snubbed by Sony UK
Posted in: Uncategorized
While it’s common for global brands to be given certain leeway in terms of how they represent the brand in individual countries, its less common for one country to publicly comment on what another country chooses to do. But that’s exactly what Sony UK did in response to an ad Sony France ran that featured a woman with four breasts and the headline, “Touch both sides. Twice the sensations.”
Of the ad, which, predictably, has caused a bit of an outcry on Twitter, Sony UK said, “this advert is not creative that we are or would consider running in the UK.”
Digital Spy reports one Twitter user said Sony “time-slipped into the 1970s” and another dubbed the work a “disgusting marketing campaign.”
One can certainly understand the outcry although this is the French we’re talking about. And (heavily stereotyping here), we all know the entire country is fixated on all things sex. So this ad actually makes perfect sense…culturally speaking.
Nov
01
IPC Inspire appoints Ellie Miles to marketing role as Pearson exits
Posted in: UncategorizedIPC Inspire has appointed Ellie Miles to the role of senior marketing and events manager for music brands NME and Uncut following the departure of the head of marketing for its music titles, Tim Pearson, to Graphite.
Nov
01
Tesco switches to emotional advertising for Christmas campaign
Posted in: UncategorizedTesco is launching a Christmas campaign that will “treat Christmas as a feeling, not a season” as part of a switch in strategy for its winter marketing from last year’s ‘Big Price Drop’.
Nov
01
Out and About 1 November
Posted in: UncategorizedThis week Out and About makes macaroons with You magazine, accompanies Philips to The Electric Ballroom, attends Brand Licensing Europe, watches the Skyfall premiere with DCM and accepts an invite to the IPA Effectiveness Awards.
Nov
01
Bacardi in global CMO change as Silvia Lagnado leaves
Posted in: UncategorizedSilvia Lagnado, the chief marketing officer of Bacardi and president of Bacardi Global Brands, is leaving the company in the next few months “to pursue other interests”.
Nov
01
Unilever’s Amanda Sourry: Why we are focusing on food waste
Posted in: UncategorizedUnilever is addressing food waste as “one of the biggest issues that we know we need to deal with” in the UK, according to Amanda Sourry, chairman of Unilever UK and Ireland.
Nov
01
Cityscape Chicago
Posted in: UncategorizedEric Hines a réalisé cette vidéo en timelapse baptisé « Cityscape Chicago » à l’aide d’un appareil Canon 5D Mark III entre juillet et octobre 2012. Ce créatif parvient à transmettre sa fascination pour cette ville américaine dans l’Illinois avec une vidéo réussie à découvrir dans la suite.
Nov
01
Empty America mostra cidades norte-americanas vazias
Posted in: UncategorizedParece obra de Sandy, o furacão agora conhecido como tempestade pós-tropical, mas não é. A história começou há mais ou menos 2 anos, quando o diretor Ross Ching lançou o vídeo Running on Empty, que mostrava a cidade de Los Angeles vazia, sem nenhum traço de carros ou presença humana. O sucesso foi tanto que Ching resolveu criar uma série completa aplicando a mesma ideia em diferentes cidades norte-americanas. O resultado é o projeto Empty America, que nos leva a um passeio incrível por locações de tirar o fôlego, como San Francisco, Seattle e, mais recentemente, Nova York.
Para produzir o timelapse, o diretor sobrepôs várias fotos do mesmo lugar, criando uma única imagem onde todas as pessoas e carros em movimento foram removidas. Para conseguir movimento no segundo plano, ele adiciona a imagem que passou pelo Photoshop sobre a filmagem em timelapse – ele conta tudo nos vídeos de bastidores. Em Nova York, Sandy facilitou um pouco as coisas, já que muitos dos locais mostrados estão realmente vazios.
A ideia de Ross Ching é fazer uma série de dez vídeos. Na próxima semana, será Washington D.C que ficará vazia. Para acompanhar as novidades, basta ficar de olho no canal do projeto Empty America no YouTube.
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Post originalmente publicado no Brainstorm #9
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Nov
01
James Murdoch re-elected to BSkyB board
Posted in: UncategorizedJames Murdoch, deputy chief operating officer of News Corporation, has been reappointed as a non-executive director of BSkyB with the support of 95% of shareholders.
Nov
01
Tesco tweaks site to cater for commuters
Posted in: UncategorizedTesco is targeting commuters with a new section on its grocery website that is optimised for mobile to allow people to shop with ease on the commute.
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