Robinson’s owner Britvic and Irn Bru maker AG Barr have reached an agreement on a merger that will create a soft drinks company called Barr Britvic Soft Drinks, which will have annual sales of more than £1.5bn.
Toyota has been banned from running an online animated ad that features a speeding car being followed by a police helicopter, before bursting through a glass barrier.
Nick Brien has been replaced as chief executive of McCann Worldgroup by Harris Diamond, chairman and chief executive of IPG’s constituency management group, which oversees GolinHarris and Weber Shandwick.
The Coca-Cola Company has replaced its corporate website with what it is calling a “dynamic, digital magazine”, designed to encourage interaction and showcase “universally important topics, social causes and company news”.
Interactive: The 30 marketers who have made it onto Marketing’s Power 100: Next Generation list have been revealed.
Advertising School: UAI Rosario, Argentina
Teacher: Javier Birollo Sosa
Art Director: Germán Bertino
Copywriters: Cristian Lazaro, Nicolás Curatolo
(TrendHunter.com) Not often is a product geared towards women also no appropriate for the Hello Kitty logo, but that happens to be just the case with the Frends Headphone Collection. Decidedly not pink and white, the…
(TrendHunter.com) Like a fun children’s storybook, the Pop-Up Light opens up to reveal a lampshade that is at once simple and not simple. Made to be mounted on the corner of a wall, the light fixture takes on…
Advertising Agency: TBWA, Gurgaon, India
Executive Creative Director: Kunal Gill
Art Director: Akash Swami
Copywriters: Kunal Gill, Ajitesh Raina
Photographer: Akash Swami
Advertising Agency: gyro, Denver, USA
Art Director: Rob Lewis
Copywriter: Ricky Lambert
Planner: Kim Lauersdorf
Account Manager: Kari Wiens
(TrendHunter.com) Jason Tozer is a photographer who has managed to capture a more epic depiction of bubbles. What is often viewed as a child’s toy or a romantic accent, bubbles are something fun and familiar….
(TrendHunter.com) The Vogue.es ‘7 Days 7 Looks’ online editorial documents week-long style with top model Kasia Struss. From casual to glamorous, each look is undeniably chic. The photoshoot clearly…
(TrendHunter.com) Public transportation is often touted as cheaper and more eco-friendly than personal vehicles, but the Brampton Transit Zum ad campaign focuses on its speed instead. It pairs the simple and direct…
Advertising Agency: Slava, Moscow, Russia
Creative Director / Art director: Denis Lapshinov
Creative Director / Copywriter: Victor Sokolov
MADS Interns: Julia Andriyanova, Inga Mirsanova
Account director: John Mark Fitzpatrick
Producer: Alexandrina Markvo
Illustrator: Max Kostenko
Typography: Alex Matveev
(TrendHunter.com) Entitled ‘Am I Making Sense?,’ this collection of Wolf in Geek’s Clothing designs pays homage to the natural world. Inspired by nature’s many creatures, the label’s…
B&Q rolls out its Christmas ad today, which encourages customers to make their homes “perfect” for the festive season.
“Be One With The Wild.”
Advertising Agency: Ogilvy & Mather Atlanta, USA
Creative Director: Dave Galligos
Art Directors: John Teter, Nick Costarides
Copywriter: John Spalding
Photographer: Chris Bodie
Retoucher: Chris Bodie
Découverte de l’artiste Naama Arad basée à Tel Aviv qui nous propose de découvrir des installations splendides, faites grâce à du papier découpé en fines bandes et recomposées. Retrouvez une sélection de ses travaux comme l’oeuvre « Shredded Paper Installation » visuellement impressionnante dans la suite.
Em 1993, quando o vice-presidente executivo da Nokia, Anssi Vanjoki, escolheu um trecho da composição “Gran Vals” para ser o toque dos celulares da marca, provavelmente não imaginava o ícone sonoro que se tornaria.
Escrita em 1902 pelo compositor espanhol de música erudita Francisco Tárrega, o trecho viria ser conhecido apenas como “Nokia Tune” quase um século depois, com uma estimativa de que a música é ouvida em todo o mundo aproximadamente 1,8 bilhões de vezes por dia, cerca de 20.000 vezes por segundo.
Para reafirmar seu novo momento, a Nokia decidiu modernizar também seus toques característicos, e com a ajuda da Orquestra Sinfônica de Bratislava, na Eslováquia, criou 25 novos ringtones clássicos.
A composição foi feita pela própria equipe de Sound Design da marca, e devem ser lançadas aos poucos nos próximos meses. Alguns desses ringtones já estão presentes nos modelos Lumia 920 e 820.
Em comum, os 25 toques carregam elementos de música clássica contemporânea, parecendo trilhas sonoras de cinema, e claro, bem curtos, com no máximo 30 segundos de duração.
Vale lembrar que essa não é a primeira vez que a empresa tenta renovar seu famoso ringtone. No ano passado, promoveram um concurso chamado Nokia Tune Remake, em que qualquer pessoa podia mandar sua versão.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Accountants: Sandie Lafleur
Illustrator: Marc Rivest
Photograph: Marc Couture
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