Hasta La Creative!

Argos is rolling out a Shazam-enabled ad during this weekend’s ‘ X Factor’ to drive up downloads of its mobile app ahead of Christmas.

Ella’s Kitchen is launching a press and digital advertising campaign that highlights the intensity of taste babies experience when they eat.

‘An Idiot Abroad’, Ricky Gervais’ TV comedy, is to take over Sky1 next week through special channel idents featuring Karl Pilkington, the show’s star, and Warwick Davis, his new sidekick.

Future publishing has returned to the black, reporting a £1.1m profit in its financial year, compared to a £18m loss the year before, boosted by a 30% jump in digital revenues.

Thinkbox, the marketing body for commercial TV, picked up the Grand Prix at the 2012 Media Research Group (MRG) Awards for its research into multi-screening: ‘Screen Life: the view from the sofa’, last week.

(TrendHunter.com) The Alannah Hill SS13 lookbook is full of youthful fashion, which is what the Australian designer is known for. Pretty and preppy, the outfits are exactly what Blair Waldorf from ‘Gossip Girl&#…

Advertising Agency: R K Swamy BBDO, Chennai, India
Executive Creative Director: Navneet Virk
Creative Directors: Navneet Virk, Premkumar Prasad
Associate Creative Director: Arun R Kumarasamy
Copywriter: Arun R Kumarasamy
Art Director: Premkumar Prasad
Illustrator: Raj Selvan
Digital Artist: Sivakumar Chinnasamy
Account Manager: Nitin Verma

“Texts like this go unnoticed every day. They are there, but you do not see them. They are present, but you ignore them. They can be of vital importance; however, you do not give them the attention they deserve. Breast cancer can also go unnoticed if you do not pay close enough attention. Unnoticed, a tiny lump can develop, grow and result in breast cancer. So in the fight against this cancer, preventive action must be taken through self-examination and, especially, periodic checkups to take care of any problems promptly and effectively. On 19 October, International Breast Cancer Day, go pink and help us in the fight to end this cancer that today affects so many people. Just enter www.aecc.es, call 900 100 036 or put this text as the signature in all your emails. Together we can join forces to fight breast cancer harder than ever.
Before closing this email think of all we can achieve with your help. Fighting breast cancer is everyone’s business.”

As a self-promotional campaign, the agency has decided to donate the legal text portion of all our emails to the Spanish Association against Cancer to help fight breast cancer.

Advertising Agency: Road Publicidad, Barcelona, Spain
Creative Directors: Aitor Borrás, Maider Mendaza
Art Director: Maider Mendaza
Copywriter: Aitor Borrás

Advertising Agency: La Diez Publicidad, Montevideo, Uruguay
Creative Directors: Pablo Barreiro, Rafael Fremd, Pablo Alvarez
Art Director: Natalia Maag
Copywriters: Pablo Barreiro, Rafael Fremd, Pablo Alvarez, Rodrigo Castellanos
Additional credits: Oriental Films

O estúdio londrino SPOV vem fazendo um ótimo trabalho de motion design com a série “Call of Duty”, começando pelo primeiro “Modern Warfare” de 2007. Desde então, todos os títulos da franquia contam com excelentes conceitos visuais e animações cinemáticas, que servem de prelúdio para as missões, além de desenvolverem a narrativa.

Com o novo “Call of Duty: Black Ops II”, a produtora criou dois estilos diferentes, para conseguir distinguir os períodos em que a trama do jogo se passa: Parte na década de 1980, e outra no futuro, em 2025.

Trabalhando por 18 meses em conjunto com a Activision e a Treyarch, desenvolvedora do game, a SPOV misturou live action, motion graphics e arquivo histórico para contextualizar as ações dos jogadores.

Como inspiração para as sequências de 2025, estudaram protótipos militares atuais, e que poderiam ser completamente verossímeis num futuro não tão distante.

São diferentes estilos para apresentar os dois períodos da narrativa do jogo: 1980 e 2025

Post originalmente publicado no Brainstorm #9
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