(TrendHunter.com) After Thanksgiving comes the Black Friday Best Buy sale event, where home electronics and appliances can be bought at the lowest prices of the entire year.
This is a great time to stock up on all…
Les architectes de Roger Ferris + Partners ont construit à Sagaponack dans l’Etat de New York une structure qui représente pour eux le rêve américain de banlieue, avec une petite maison dotée d’une piscine ainsi qu’un camping-car. Une construction réussie et contrastée appelée « Surf Shack » à découvrir dans la suite.
Farfetch, the global online fashion marketplace, has launched its first Christmas campaign to raise awareness of the brand.
(TrendHunter.com) Using collectible drink coasters doesn’t just have to be about preventing a ring of boozy liquid from being left on the top of your beautiful oak dining table. They can function as an ice…
Coca-Cola is entering Formula 1 with a multi-year sponsorship of the Lotus F1 Team through its global energy drink, Burn.
Media Week asks four media buyers what they think of the news that DMGT has sold its regional arm Northcliffe Media to Local World, an entity that will combine the Northcliffe’s portfolio with that of the Iliffe News & Media titles encompassing in total 16 daily titles, 36-paid-for-weekly titles and 40 weekly papers.
John Roberts, the founder of Appliances Online, has revealed that Comet could survive online and has put in a seven-figure bid for the brand’s website.
ITV, Channel 4, Channel 5 and Sky Media are among the TV ad sales firms understood to be vying for the ad sales contract for BT’s new sports channels.
Arsenal Football Club has announced the renewal of its shirt and stadium sponsorship by airline Emirates, in a deal worth £150m over five years.
Mark Wood, chief executive of Future, has told Media Week that despite more than 40% of ad revenues being generated by digital spend, the specialist publisher retains “ambitious plans for print” in 2013.
Metro Trains Melbourne’s “dumb ways to die” ad claims the top spot in this week’s chart, with nearly 20 million views, while John Lewis falls to sixth place.
(TrendHunter.com) Now that you’ve feasted on your Thanksgiving meal, being left with all the dishes and cutlery to figure out can be enough to drive you nuts. So take a look at these cutlery-inspired art and…
Tango, the Britvic owned soft-drink, has moved into the FMCG sector with the launch of a branded shower range, which will hit shelves in January next year.
John Lewis is launching a book that tells the story of the snowman and his journey, which are the subject of the retailer’s high profile Christmas campaign.
O título deste post é uma tradução livre do novo vídeo do The Onion, Using Social Media To Cover For Lack of Original Thought. A inspiração deste “Onion Talks” é, claramente, as TED Talks – com direito à vinhetinha de abertura e aplausos intermináveis que impedem o palestrante de começar a falar. A diferença é que, nesta sátira, somos apresentados a um charlatão das mídias sociais, que já começa declarando:
“Mídias sociais são a força motriz da nova economia. O que isso significa? Ninguém sabe”.
Sem perdão, o palestrante se apresenta como um consultor de mídias sociais que nunca teve um pensamento ou ideia originais em toda sua vida. Ainda assim, sua empresa atende marcas como Shell, Cheetos e SpeedStick. Dá exemplos do trabalho feito por eles – ou seja, não empregar nenhum esforço para tornar a presença das marcas nas redes sociais mais efetivas. “Usar o seu cérebro para ter uma ideia e implementá-la é o velho modelo”, declara.
Vai além citando o “caso” do job feito para a SpeedStick, que queria ampliar sua footprint no Twitter. A solução? Contratar uma empresa que criasse perfis falsos, que teriam como único objetivo seguir a marca.
“As empresas não se importam sem seus seguidores são falsos ou não. Eles irão pagá-lo de qualquer maneira”.
Apesar de ser apenas uma sátira, infelizmente algumas das ideias trazidas por este vídeo não são inéditas no mundo real. No final das contas, esta “Onion Talks“ nada mais é do que uma aula do que NÃO fazer em mídias sociais.
Post originalmente publicado no Brainstorm #9
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| THE ORIGINAL? Karlskoga Broadband – 2008 « Buckle up » Source : Coloribus Agency : Clara (Sweden) |
THE ORIGINAL? Inline Courier – 2008 « Berlin fastest bike couriers » Source : Cannes press SHORTLIST Agency : Scholz & Friends (Germany) |
LESS ORIGINAL Brampton Transit – 2012 « It’s faster » Source : Adsoftheworld Agency : Groundzero (Canada) |
« Scattered Crowd » est le nom de cette superbe installation réalisée à l’aide de milliers de ballons par le chorégraphe allemand William Forsythe. En plus d’apporter une touche de poésie, le grand nombre de ballons oblige les visiteurs à se mouvoir délicatement ou à entrer en contact avec l’installation. Plus dans la suite.
Tassimo, the coffee-maker brand, has appointed Mcgarrybowen to handle its European advertising account.
Arsenal Football Club is expected to today announce the renewal of its shirt sponsorship by airline Emirates, in a deal worth more than double the current £100m 10-year package that expires at the end of next season.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
![Para onde vai a verba de mídias sociais? [Infográfico]](http://www.brainstorm9.com.br/wp-content/uploads/2011/01/socialgraphg.gif "Para onde vai a verba de mídias sociais? [Infográfico]")
