Hasta La Creative!

(TrendHunter.com) Finding the perfect gift for a wine drinker doesn’t have to mean giving them a bottle of the stuff, which is where these Christmas gifts for wine lovers come in to help make giving a unique…

(TrendHunter.com) It might seem easy to shop for presents for tea lovers this holiday, but when the typical tea pots and tea flavors have all been exhausted in the past years, what’s left?

The soothing drink…

Outdoor Plus is set to launch a digital site on Vauxhall Cross Island, with the first advertiser to book space on the site confirmed as Sky.

Pelo menos é assim para o menino James Groccia, de 10 anos de idade. Groccia, que já era um fã de LEGO, queria um set chamado “The Emerald Night Train”. Ele pediu de presente para os pais, que o aconselharam a juntar dinheiro para comprar.

Durante dois anos, ele guardou todo o dinheiro que ganhou no aniversário e Natal, além de ajudar em projetos de pesquisa para fazer um extra. Quando finalmente conseguiu juntar US$ 100 para comprar o set, surpresa, o produto tinha sido descontinuado pela LEGO.

Sua mãe procurou online, em lojas locais, e nada. Só tinha pra vender no eBay, como item de colecionador, por US$ 250 no mínimo. Foi então que James decidiu escrever uma carta para a empresa, contando seu esforço e dedicação para conseguir o brinquedo.

A resposta? Os pais do garoto filmaram e mostram no vídeo abaixo:

É um ótimo exemplo de atenção com o consumidor, principalmente pela perseverança do menino. Eu pensei em escrever pra LEGO e dizer o quanto quero os sets completos e caríssimos de “O Senhor dos Anéis”, mas aí lembrei que não fiz nada para merecer isso.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Asda is the only major supermarket brand that has not signed up to an Office of Fair Trading (OFT) initiative seeking to stamp out inconsistent promotional offers.

Our task was to promote the “monster suction” of the extra powerful Miele S8 vacuum cleaner. We created an online video that shows how the machine can vacuum absolutely everything.
We turned a well-known tunnel in Slovakia into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.

Advertising Agency: Mayer McCann Erickson, Bratislava, Slovakia
Creative Director: Boris Prexta, Vlado Slivka
Copywriter: Juraj Stehlik
Art Director: Peter Bruško

With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing.

Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened.

The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey.

Advertising Agency: Ogilvy & Mather, Amsterdam, Netherlands
Creative Director: Darre van Dijk, Henk Nieuwenhuis
Copywriter: Henk Nieuwenhuis, Joost van Nistelrooij
Art Director: Darre van Dijk, Oscar Flinterman
Agency Producer: Brenda Bentz van den Berg
Strategy Director: Mariette Hamer
Account Manager: Zilla Smith

Facebook could now develop its own social games after the social network and Zynga overhauled an agreement between the two companies, according to a regulatory filling.

Channel 4’s David Abraham has reunited Indra Sinha and Neil Godfrey, the former Collett Dickenson Pearce creative team, to produce a long copy print ad for the broadcaster’s 30th birthday.

“Don’t let germs settle down.”

Advertising Agency: JWT, Shanghai, China
Creative Directors: Yang Yeo, Elvis Chau, Hattie Cheng
Copywriter: Chanfron Zhao
Art Directors: Danny Li, Haoxi Lv
Photographers: Surachai Puthikulangkura, Kingkong
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Production House: Illusion
Production House Producers: Somsak Pairew, Anotai Panmongkol
Print Production: Liza Law, Joseph Yu, Isaac Xu, Chivel Miao