Hasta La Creative!

All adults know: healthy eating is important. The organic supermarket chain Fresh`N´Friends benefits from that situation. There is just one small problem: kids hate healthy food but they love sweets. And worst of all: kids won´t listen to logical arguments. Therefore, our task was to convince the kids without lecturing them. Instead of calling attention to that problem with a traditional ad campaign we chose to solve the problem. The solution was a new product: fruit figures. To make fruits as appealing as sweets for kids we designed fruit arrangements that suit children. Boring fruits were designed in shape of teddy bears, kittens, flowers – all the things kids love. Just like ordinary fruit salads the fruit figures were sealed, put in a tray and sold in Fresh´N´Friends stores. And to open the design process for those who should really be involved, we let the kids design their own fruit figures. Over 3,500 designs from children were submitted. The rabbit figure of five-year-old Dario got the most votes and was therefore added to the product range.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Martin Pross, Matthias Spaetgens, Wolf Schneider Mathias Rebmann, Florian Schwalme
Art Director: Alexander Doepel, Sandra Krebs, Bjoern Kernspeckt, René Gebhardt, Loic Sattler, Jinhi Kim
Photographer: Attila Hartwig
Account Manager: Benjamin Baader, Masa Matejic, Anna Kubitza, Sebastian Vetter, Miriam Spahrbier
Postproduction: Maren Boerner
Graphics: Peter Schoenherr, Simon Rossow

To generate awareness for Raum D, a therapeutic studio for suffers of dementia, we decided to trace the life story of a theoretical Alzheimer’s patient. We created a 3D model of a brain, capturing its full diversity with extreme attention to detail. By doing so we made this person’s memories once more accessible. We toured this exhibition, which incl. 4 ‘panels’ representing personal and historical milestones in a person’s life, in major cities along the Rhine and Ruhr rivers. Person’s with Alzheimer’s have no hope, as of yet, of a cure. As their disease progresses, they often become increasingly confused and isolated. Raum D is a therapeutic studio for people with dementia. Here, creative work offers patients new ways of dealing with their memories.

Advertising Agency: Ogilvy, Germany
Creative Director: Andreas Steinkemper
Copywriter: Kajo Strauch, Jill Keehner
Art Director: Paul Kuna, Annika Fohler, Rouven Maccario, Vitali Gahl
Production Company: Shotopop
Agency Producer: Mario Kaltenbach
Illustrator: Casper Franken
Art Buyer: Carol Redfield
Project Management: Anke Breuer
Executive Creative Director: Thomas Schwarz

Coup de cœur pour le studio Salto Design qui a imaginé, à l’occasion du Archstoyanie Festival à Nikola-Lenivets en Russie, cette incroyable installation de trampoline. D’une longueur de plus de 50 mètres, cette infrastructure appelée « Fast Track » est à découvrir dans la suite de l’article en images.

(TrendHunter.com) Baby Christmas gifts may be some of the easiest presents to scratch off your shopping list, but they can also be very repetitive. From the moment the conception of a child is announced to when they…

Advertising Agency: The Martin Agency, Richmond, USA
Creative Director: Alon Shoval
Copywriter: Neel Williams
Art Director: D’Arcy O’Neill
Photographer: Nadav Kander

Humanity.TV nous propose de découvrir cette belle vidéo regroupant 8 mois de voyage à travers 12 pays différents. Montée comme s’il ne s’agissait que d’une seule marche, cette création sympathique « Take A Walk » présentée sur le morceau de Passion Pit est à découvrir dans la suite.

Dans l’esprit de la campagne Dirt is Good, l’artiste Calvin Seibert nous propose des châteaux de sable absolument magnifiques. Avec des structures géométriques composées délicatement, ces œuvres éphémères réalisées sur la plage sont à découvrir dans une série d’images dans la suite

Walker Media has appointed Anthony Swede, the strategy director at Mindshare, to the new position of head of planning.

Emirates is looking for an agency to handle a global digital brief to promote its fleet of aircraft.

October was a rare month in that there was a significant correlation between the most-remembered and most-liked ads, according to data from Nielsen and NM Incite.