Volkswagen Park Assist: Hedgehog And Fish

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“Precision Parking. Park Assist by Volkswagen.”

Advertising Agency: DDB Tribal Berlin, Germany
Chief Creative Officer:: Eric Schoeffler
Creative Directors / Copywriters: Maged Nassar, Ali Ali
Illustrator: The Operators
Account Supervisor: Susanne Plümecke
Account Manager: Catrin Schmid
Art Buyer: Susanne Kreft

Volkswagen Park Assist: Car Jack-Glass Truck, Technology Portaloo-Hearse, Technology Bikers-Police

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“Park Assist Technology from Volkswagen.”

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Directors / Copywriters / Art Directors: Steve Wakelam, Nick Pringle
Photographer: Andreas Bommert
Retoucher: Matt Bright
Producer: Grant Navin / Freeway Reps
Managing Partner: Nicole Taylor
Business Director: Dave Murphy
Art Buyer: Leesa Murray
Print Producer: John Wood

Ronald McDonald House Charities: The Gift Of Togetherness

Advertising Agency: DDB, Chicago, USA
Chief Creative Officer: Ewan Patterson
Creative Directors: Alex Braxton, Alistair Robertson
Creative Director: Nancy Jordan
Associate Creative Director / Art Director: Pete Pona
Copywriter: Jeremy Simmons
Director of Integrated Production: Diane Jackson
Executive Producer: Liat Ebershol
Producer: Patty Phassos
Digital Account Executive: Ashley Bobbit
Design / Production Company: Thornberg & Forester
Creative Director: Scott Matz
Designers: Jorge Peschiera, Frank Pichel, Kyle Hurley, Kyle Miller, Morgan Goldberg, Adam Grabowski
Animators: Jorge Peschiera, Joe Lawrence, Mike Burgoyne, Ken Krueger
Compositor: Jorge Peschiera
Executive Producer: Elizabeth Kiehner
Producer: Kelsey Thomson
Music: APM Music
Audio Post Company: Gutenberg DDB
Engineer: Nick Papaleo
Producer: Brian Heath

Floral Headpiece Editorials – The Asa Engstrom for DV Mode is Inspired by Mexican Artist Frida (GALLERY)

(TrendHunter.com) The editorial starring model Asa Engstrom for DV Mode is inspired by Mexican artist Frida Kahlo. As vibrant and full of flowers as any Frida-influenced photoshoot, this one is nevertheless loosely…

How the media responded to Lord Justice Leveson’s report

It’s been 16 months since Lord Justice Leveson was appointed by the prime minister to chair a public inquiry into the culture, practices and ethics of the British press, so what has been the reaction to his vision of fundamental reform based upon independent, self-regulation, but underpinned by statute?

Light Emitting Dudes

Light Emitting Dudes est une vidéo réalisée par Frank Sauer qui a réuni les 3 freerunners Jason Paul, Shaun Wood et Anan Anwar dans les rues de Bangkok. Afin de rajouter un aspect visuel très réussi, la costume designer Christina Zahra a équipé ces derniers d’une tenue de LED de couleurs.

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Modern Baroque Editorials – The Vogue Mexico ‘Gracia Urbana’ Photoshoot Stars a Prancing Coco Rocha (GALLERY)

(TrendHunter.com) Model Coco Rocha is captured prancing around the streets of New York City in the Vogue Mexico ‘Gracia Urbana’ editorial. In particular, the photoshoot takes place at Times Square, where…

Subtle Avant-Garde Editorials – The Tar Magazine ‘Onirique’ Photoshoot Stars Laetitia Casta (GALLERY)

(TrendHunter.com) The Tar Magazine ‘Onirique’ editorial has a subtle avant-garde aesthetic that provides just the right amount of surrealism for the holiday season. Toggling between a fashion and beauty…

11 Creative Santa Claus Costumes – From Sensual Santa Lingerie to Crazy Kris Kringle Gear

(TrendHunter.com) As the population of the world grows and the family sitting around your Christmas dinner table transforms, so does the look of jolly old Kris Kringle and the Santa Claus costumes associated with him….

Yo Bikes by DDB India

Advertising Agency: DDB, India
Creative Director: Ravinder Siwach
Copywriter: Ravinder Siwach
Photographer: Mukul Raut

 

 

 

Minimalistic Balancing Furniture – The Lean on Me Series by TSCHUS Studio Interacts with Users (VIDEO)

(TrendHunter.com) The Lean on Me Series is comprised of furniture pieces that rely on a sense of balance. Whether that literally means balancing on a one-legged stool or being propped up against a wall like a ladder,…

Time-Travelling Taxis – Nooka Transforming Back to the Future Delorean into Yellow Cab (GALLERY)

(TrendHunter.com) This Back to the Future Delorean turned New York yellow cab is the creation of fashion brand Nooka.

As a representation of the company’s futuristic take on everyday items, it customized the…

International Radio Festival: Streetposters

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“Listen to sounds from Down under. Welcome Radio Kiss FM from Melbourne at the International Radio Festival Zurich.”

Advertising Agency: TBWA, Zürich, Switzerland
Creative Director: Frederick Rossmann
Art Director: Aleksandar Papez
Copywriter: Samuel Wicki

100 Snazzy Wallpaper Designs – From Scratch & Sniff Wallpaper to Modern Wallpaper Designs

(TrendHunter.com) When thinking of wallpaper, there might be the instant impression that it is an outdated look, but as this list will tell you, wallpaper is making a comeback with a variety of modern wallpaper…

Whimsical Damsel Illustrations – Nicoletta Ceccoli Takes Us to a Fantasy Land in Her Drawings (VIDEO)

(TrendHunter.com) Welcome to the whimsical world found within the beautifully designed illustrations by artist Nicoletta Ceccoli.

All of the imagery found in her drawings feature childlike girls who go on…

Fall in Central Park

Jamie Scott est un amoureux de nature mais aussi de la ville de New York. Ce dernier a choisi 15 endroits dans Central Park et a tourné 2 jours par semaine pendant 6 mois l’apparition progressive de l’automne. Une vidéo où la nature, pourtant située au centre d’une des plus grandes villes du monde, est magnifiée.

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Aplicativos para chamar táxi: sim, funcionam

Uma rápida pesquisa pelo Brainstorm9 vai mostrar que nós adoramos apps. Jogos e compartilhadores de fotografia são bastante divertidos, é verdade, mas eu confesso que gosto mesmo quando um aplicativo verdadeiramente quebra um galho e facilita tarefas cotidianas.

E uma das minhas novas tarefas cotidianas (não todos os dias, é verdade) é pegar táxi. Às vezes em horários alternativos, às vezes em horários de pico e de diferentes locais de saída, sendo eles perto de pontos fixos de taxistas ou não. Este transporte, apesar de mais caro, tem o seu valor ao evitar trocas de trens ou ônibus em deslocamentos específicos. Entretanto, em certos momentos do dia, achar um táxi na rua é difícil. É verdade que existem centrais telefônicas, que funcionam como “delivery”, mas elas já me deixaram esperando 2 horas por uma corrida. Poxa, será que não existiria um aplicativo que unificasse todas as centrais para que eu não tenha que ligar para cada uma delas?

Nas últimas semanas, testei dois aplicativos que prometem facilitar a vida das pessoas: o TaxiBeat e o 99Taxis. O primeiro foi criado na Europa, chegou ao Brasil neste ano e, segundo relatos, já funciona fortemente no Rio de Janeiro. O segundo é brasileiro e foi recomendado por alguns taxistas. Também existem outros apps semelhantes, sendo que o EasyTaxi foi mais citado pelos taxistas como alternativa aos testados. E o resumo que posso dizer é que sim, eles funcionam.

Sim, eles funcionam.

Ambos identificam taxistas, que permanecem com um app aberto em seus smartphones também, por GPS em um raio de 2km e fazem o chamado da corrida, informando ao motorista o endereço para o início da corrida.

O TaxiBeat tem como vantagem a possibilidade de poder escolher exatamente qual é o motorista que você quer chamar, de acordo com os serviços oferecidos (aceitar cartão, ter ar-condicionado, ser grande o suficiente para uma família com bagagens, etc) ou pela avaliação de outros usuários, caso eles estejam em um raio de 2km do seu ponto de embarque.

Já o 99Taxis parece ter o maior banco de dados já cadastrado: cerca de 1000 taxistas só em São Paulo, segundo informaram os próprios motoristas com quem conversei. Foi o único aplicativo que providenciou corridas em horários de pico de trânsito ou durante a madrugada. Também foi o único que foi indicado por um taxista. Entretanto, nenhuma chamada por taxistas que aceitassem cartões mostrou alguém disponível.

Bom negócio para os dois lados

Tais aplicativos parecem ser um bom negócio para os dois lados. Os motoristas com quem conversei estavam testando os apps, em alguns casos, havia poucos dias e já viam vantagens como ganhar outra corrida na volta de uma ou conseguir corridas mais facilmente em horários alternativos, diminuindo o tempo em trânsito com o carro vazio.

Se você quiser conhecer mais a respeito, veja os sites do TaxiBeat, do 99Taxis e do EasyTaxi. Todos os apps funcionam em Androids e iPhones e não há custo extra para o passageiro.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Poignant Car Crash Story Touts Ronald McDonald House

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DDB Chicago and Thornberg & Forester created a touching video for the Ronald McDonald House that tells the story of a mother (Erin Maley), a tragic car accident and how the Ronald McDonald House came to her assistance.

The work is part of a campaign that aims to raise $1 million for the charity by December 31.

Of the work, Thronberg & Forester Co-Founder Scott Matz said, “Our friends at DDB Chicago conceived a very thoughtful campaign to elegantly connect images and textures that manifest in sync with the audio story. The ribbon ultimately wraps a special gift, initiating a call-to-action to support Ronald McDonald House Charities by inviting donations… and to get there, we follow Erin Maley’s powerful testimonial.”


Snowy Disney-Inspired Editorials – ‘When Snow Falls’ Vogue Japan Beauty Feature is Ice Cold (GALLERY)

(TrendHunter.com) In the cold of winter haze, the ‘When Snow Falls’ Vogue Japan beauty photoshoot features model Julia Frauche as an icy queen. The photographer Kenneth Willardt captures this Disney-…

Microsoft Says Internet Explorer Sucks Less

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In a hilariously humble, satirically silly new commercial from Microsoft, the brand acknowledges the dislike people have had for its Explorer browser over the years. Exemplified by an Explorer-hating geek, the browser takes its lumps but also puts the nerd in his place. After being assaulted with increasing glowing comments regarding the browser, including a (faux) new Karaoke standard, our geek relents, typing, “IE Sucks…Less.”

The ad steers viewers to Browsers You Loved to Hate and touts the new Internet Explorer 10.

Refreshing honesty from a brand and product that has weathered to some serious storms of discontent over the years.