The success of Mercedes Benz’s venture into a new market sector with the A Class was driven by creating brand ambassadors out of its retail network sales representatives, according to David George, the company’s marketing director.
Mercedes-Benz is running press ads flagging up this weekend’s special TV ads that will give viewers the chance to determine the storyline via Twitter.
(TrendHunter.com) These dynamic hair salons showcase the consistently evolving aesthetic that comes with architecture and the coiffure business.
It is captivating to see that coiffures are taking their avant-garde…
PG Tips, the Unilever-owned tea brand, has created a scratchcard-style Facebook app that gives consumers the opportunity to win up to £100.
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An ad starring Hollywood actor Samuel L Jackson, paid for by the Jewish Council for Education and Research in support of Barack Obama, has been shared 492,006 times in the past seven days making it the most shared ad this week.
Advertising Agency: Adsyndicate Services, Manipal, Karnataka, India
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj
Additional Credit: Sanjay V K
(TrendHunter.com) The Harper’s Bazaar ‘Capital Commandments’ editorial is rife with urban style inspiration for the big city woman. In fact, model Stella Suassuna entertains multiple personalities for…
(TrendHunter.com) The Vs. Magazine Amanda Seyfried editorial begins with a passage about the American actress’ eyes, and for good reason. Her big blue eyes are exquisitely expressive, which is proven again and…
To promote the 2013 Venza’s Backup camera, we encourage people to turn the page to see what’s behind the car.
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Lafaye
Copywriter: Maxime Paiement
Retoucher: Paul Boisvert
(TrendHunter.com) The Los Angeles based retail store Myrtle has released a muted, tomboy-inspired lookbook for its Fall/Winter 2012 collection. The clothing hub assembles pieces from the lines of Ermie, Elkin, Feral…
Em um infográfico criado recentemente pela Fast Company, pudemos ver dados importantíssimos relacionados ao crescimento do Pinterest. Um deles apontava que a rede social dominada pelas mulheres – 79% dos usuários são do sexo feminino – poderia ser, também, o futuro do e-commerce: o gasto médio de um usuário que compra um produto visto na rede é de US$ 179,36.
Esses dados vão ao encontro de um aplicativo experimental lançado pela Zappos, o PinPointing, que atua como uma espécie de personal shopper ao analisar os boards dos usuários e usar as informações para recomendar produtos da loja online.
Por exemplo: você marca um determinado modelo de roupa, bolsa ou sapato que está em um board do Pinterest, o PinPointing gera uma lista de produtos relacionados disponíveis na Zappos para compra. Simples assim.
Antes que as minas pirem, claro que tem uma má notícia: a Zappos não trabalha com encomendas internacionais. Então, fica a dica para as grandes lojas brasileiras.
Post originalmente publicado no Brainstorm #9
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The use of celebrities in ad campaigns can be a “blessing and a curse”, because it can be difficult to distinguish whether the celebrities are trying to promote themselves or the brand, according to Richard Larcombe, director of advertising and sponsorship at Virgin Media.
The use of celebrities in ad campaigns can be a “blessing and a curse”, because it can be difficult to distinguish whether the celebrities are trying to promote themselves or the brand, according to Richard Larcombe, director of advertising and sponsorship at Virgin Media.
(TrendHunter.com) Taking grunge to the junkyard, the Zoo Magazine ‘Everything and Nothing’ editorial is both dark and gritty. Of course, this style is completely at home in these surroundings. Although…
Advertising Agency: Lindsay, Stone & Briggs, USA
Creative Director: Bill Winchester
Associate Creative Director / Art Director: Matt Johanning
Associate Creative Director / Copywriter: Lee Schmidt
Photographer: Bill Fritsch
Color: Fat Cat Digital
Producer: Faith Williams
Account Executives: Lisa Anderson, Rachel Yanofsky
“Don’t inherit your dad’s identity.”
Advertising Agency: Publicitas Saatchi & Saatchi Guayaquil, Ecuador
General Creative Director: Mariano Ponzano
Art Directors: Andrés Acosta, Mariano Ponzano
Copywriter: Leandro Lavizzari
Photographer: Bruno Bacigalupo
Ms. Lawrence, VP-publisher at W magazine since 2005, is becoming VP-global marketing and ad sales at the Journal.
(TrendHunter.com) The ELLE Mexico ‘My Beautiful Dark Twisted Fantasy’ editorial showcases exactly what people would think a socialite would wear under her very stylish outfits—if they thought about…
After a year celebrating its 100th birthday, Oreo is poised to end the big bash with a Super Bowl ad, Ad Age has learned.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
![O poder do Pinterest [Infográfico]](http://www.brainstorm9.com.br/wp-content/uploads/2012/09/pint2-92x150.gif "O poder do Pinterest [Infográfico]"){kind=small}
