Hasta La Creative!

Em outras profissões, a jornada de trabalho é de 8 horas + 1 hora de almoço. A de um publicitário não costuma ter regras.

Em outras profissões, quando emergências acontecem e é preciso trabalhar um pouco além do normal, ganha-se hora extra ou banco de horas. Um publicitário costuma ter mais emergências assim, e – às vezes – ganha um “obrigado”, e claro, uma boa (ou não) pizza por ficar além do horário.

No Braincast 36, discutimos a prática que é um patrimônio instituído das agências de publicidade: as madrugadas de trabalho. Carlos Merigo, Saulo Mileti, Fabio Mendonça e Eduardo Sabaté debatem os motivos, a tendência de transformar o trabalho em um ambiente informal, dividem experiências e contam porque a teoria do “vou chegar mais cedo, adiantar, fazer a minha parte e sair num horário melhor” não costuma funcionar.

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[0h01m45] Comentando os Comentários
[0h44m00] Borracharia do Seu Abel
[0h49m07] Qual é a boa?

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Post originalmente publicado no Brainstorm #9
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Digital marketing innovation is the theme of eight live presentations on topics such as Tesco’s experience of augmented reality and Unilever’s learnings about online video, all taking place online through Brand Republic tomorrow and Thursday.

Voici « Book Mountain », le nom de cette superbe installation de livres sous la forme d’une montagne sous une pyramide de verre située dans une bilbiothèque à Spijkenisse aux Pays-Bas. Une création réalisée par les architectes de MVRDV. Le projet est découvrir en images dans la suite.

Everyone’s doing it. No, not that. Facebook marketing! With the social network recently surpassing one billion users, it might be wise to give Facebook a spot in your marketing plan. HubSpot is out with an eBook that will get you and your brand up and running on Facebook in no time. Here’s what you’ll learn:

– Evaluate successful Facebook pages
– Understand Facebook best practices
– Speak Facebook-ese
– Create custom Welcome Pages
– Create a content calendar
– Understand EdgeRank and the art of engagement
– Create a contest
– Run a targeted ad campaign
– Use Facebook’s analytics package ‘Insights’
– Start garnering fans and customers who will spend real money as a result of your social marketing magic

Sound good? Download the free eBook now and get Facebooking!

Caesar's Entertainment Corp. has begun a creative agency review, Ad Age has learned.

– Gucci has debuted an ad banner with a Pinterest pin button. Viewers can click it and pin one of two images.

– Interesting don’t text and drive PSA from Fishman Marketing. iDrove, iPod, iDied.

– Don’t stare at the boob.

– JetBlue’s Election Protection says Live Free or Fly.

– TomTom does the Robot. Hmm, there are a lot of talented dancers working at TomTom. Khanna\Reidinga created.

– Five funny language school commercials.

– Wieden + Kennedy is out with some more of Southern Comfort’s beach walker.

Mother has created a second web film for Shift.ms, the Multiple Sclerosis charity, which dramatises the early stages of learning to live with MS and follows the characters Dave and Karen as they try to cope with the effects of the illness.

Newcastle United has confirmed that it has agreed a four-year deal with Wonga, which will lead to the controversial loans company becoming the club’s lead commercial sponsor and reinstating the stadium’s name to St James’ Park.

Shop Direct Group is planning to double the size of its social media customer service team in the next six months as it seeks to react more quickly to online criticism.

According to Indian lingerie brand Amante, eight out of ten woman wear the wrong bra size with most choosing a cup size that’s too small and a band size that’s too large. With that bit of knowledge coupled with the insight that, according to Amante, women are embarrassed to look at ads featuring scantily clad women in public, the brand has launched a very ?unsexy” campaign urging women to break up with their bras.

Of the approach, Amante CEO John Chiramel said, “This campaign has been carefully thought through, in not trying to objectify women, but more about dealing with the real issues and educating the consumer, so that they have an enjoyable experience wearing fine lingerie,”

The campaign consists of several posters which contain headlines such as, “Don’t let anyone ruin your self confidence,” “How much longer will you adjust,” “Every woman deserves to be held right” and “Suffocation is the worst kind of abuse.”

We have to admit, it’s a nice approach that doesn’t reduce women to two-legged creatures whose sole purpose is to carry around the largest pair of breasts possible.