(TrendHunter.com) Give your hair-raising celebrations a sweet dose of dessert with these Halloween cupcake ideas.
Cackle as your guests cringe with fear and delight as they witness your creepy confectionery…
The fact is, all social marketing campaigns on Facebook are not created equal. Campaign types that attract high user activity and entry rates are not always the same campaign types that inspire users to share with their friends.
This Wildfire report, part of the Adrants whitepaper series, discovered a number of insightful results for social marketers, including the types of social marketing campaigns that tend to get the highest participation rates, the different campaign types that get the highest sharing rates and the common thread among campaign types that generates the most sharing with friends on Facebook which results in valuable earned media as well.
Whether it be sweepstakes, trivia, quizes, coupons, giveaways, videos, photos, essay contests and a host of other tactics, this report will tell you what works and what sort of results you can expect.
Google sees search frenzy as online and offline retailers run out of Big Bird costumes.
Barack Obama might be slipping in the national polls after a flat debate performance, but he remains the favored candidate for some of the nation's top marketing executives, according to an informal poll taken at the ANA's annual meeting in Orlando.
CMO Alfredo Gangotena said there was no need to abandon such a successful campaign — but it did need to change.
Burger King this week invited an interesting mix of agencies to its Miami headquarters as it seeks a big platform idea — along the lines of its earlier 'Have it Your Way' positioning or rival McDonald's 'I'm Loving It.'
Here is a well-crafted, beautifully-shot, meticulously-produced two minute video from Entrinsic for Sobeys seafood that touts the brand’s “traceable seafood.” Using a code on Sobey’s packaging, shoppers can trace the details of where the fish was caught, how it was caught and who caught it.
The video, entitled All on the Line, does a nice job profiling one of Sobey’s fishing crews that’s out on the Atlantic every day reeling in boatload after boatload of haddock.
Other seafood brands/establishment may see food differently. But Sobey’s see’s it like it is. And they want you to see it like it is as well.
From "Daisy" to Sesame Street, political campaigns have rich history of manipulating the media.
Extending the campaign it launched last year for Rethink Breast Cancer which included the Your Man Reminder iPhone and Android app, john st. is launching the “Hottest App Update Ever.” More men. More muscle, More pecs. More abs. Fewer shirts. More semi-nudity. More hot men urging women to feel themselves up.
Check out the video that touts the new app below. And ladies, just as we would men ogling women, we’ll understand if you get a little excited after watching this video.
Extending the campaign it launched last year for Rethink Breast Cancer which included the Your Man Reminder iPhone and Android app, john st. is launching the “Hottest App Update Ever.” More men. More muscle, More pecs. More abs. Fewer shirts. More semi-nudity. More hot men urging women to feel themselves up.
Check out the video that touts the new app below. And ladies, just as we would men ogling women, we’ll understand if you get a little excited after watching this video.
Yahoo is encouraging the public to pull ‘OMG!’ faces, as part of its debut UK integrated campaign to promote its celebrity gossip site omg! UK.
TD Bank has launched a street level experiential campaign in New York to promote its tree-saving initiatives and reduced paper usage. The campaign, created by Tierney, excludes printed media and collateral and its street team will offer only spoken information.
Beginning this week at TD Bank’s 5th Ave. & 14th St. location, a 12′ x 9′ touch-screen interactive video wall will let downtown passers-by get the attention of a deer, squirrel, rabbit, bear or owl while an LED ticker scrolls out habitat acreage preserve, in terms of NYC?landmarks (“13 New York City blocks of forest” monthly, or each year, “a forest area larger than Central Park”).
Across Manhattan, during October through November 11, two roving audio-enabled electronic view masters akin to those the drop-a-quarter-in-the-slot binocular viewers found at vistas from Niagara Falls to the Golden Gate will give New Yorkers’ a view into this vista as well.
The viewers, accompanied by TD?Bank street teams, will be at Columbus Circle, Rockefeller Center, Herald Square, Madison Square, Union Square and outside the 14th St. Apple Store, among other locations between 7:30 AM?-?9 PM.
Additional support for the ambient campaign includes 50 2-sided video screens atop subway entrances and a 16-million impression digital banner buy on sites including AOL, 24/7 Real Media, NYTimes.com and NYDailyNews.com, plus paid placements on Facebook and Twitter.
Social network Facebook has entered the chart with its first ever “brand video”, created by Wieden & Kennedy to celebrate reaching one billion members.
Hmm. One has to wonder what TBWA\Media Arts Lab was thinking when they created this ad for the new iPod. Called Bounce and featuring Wille Moon’s “Yeah Yeah,” the ad features a collection of iPods doing flips and generally bouncing all around the brand’s classic white background.
How many people will watch this and think you can actually do this with an iPod and not have it break?
In the first half of 2012, internet advertising revenues climbed to an all-time high of $17 billion, representing a 14 percent increase year-over-year, according to IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau and prepared by PwC US. In the first half of 2011, internet revenue was $14.9 billion.
Also marking a 14 percent year-over-year increase, second quarter internet ad revenues for this year hit $8.7 billion, up from $7.7 billion during the same time period in 2011.
Highlights of the report include:
Annual Figures
The following chart highlights half-year Internet ad revenue since the IAB began measurements in 1996; dollar figures are rounded.
| Year | Revenue | % Growth |
| HY 2012 | $17,028 | 14% |
| HY 2011 | $14,941 | 23% |
| HY 2010 | $12,127 | 11% |
| HY 2009 | $10,900 | -5% |
| HY 2008 | $11,510 | 15% |
| HY 2007 | $9,993 | 26% |
| HY 2006 | $7,909 | 37% |
| HY 2005 | $5,787 | 26% |
| HY 2004 | $4,599 | 40% |
| HY 2003 | $3,292 | 11% |
| HY 2002 | $2,978 | -20% |
| HY 2001 | $3,720 | -7% |
| HY 2000 | $4,013 | 147% |
| HY 1999 | $1,627 | 110% |
| HY 1998 | $774 | 125% |
| HY 1997 | $344 | 320% |
| HY 1996 | $82 | |
|
|
||
| Total | $111,624 |
Ad Category Breakouts (in millions)
| HY 2011* | HY 2012 | |||
| % | $ | % | $ | |
| Search | 46% | $6,843 | 48% | $8,128 |
| Display Related | 36% | $5,349 | 33% | $5,586 |
| -Banner Ads | 22% | $3,266 | 21% | $3,622 |
| -Digital Video Commercials | 6% | $891 | 6% | $1,053 |
| -Rich Media | 5% | $727 | 3% | $495 |
| -Sponsorship | 3% | $465 | 2% | $416 |
| Mobile* | 4% | $636 | 7% | $1,242 |
| Classifieds | 8% | $1,235 | 7% | $1,160 |
| Referrals/Lead Generation | 5% | $800 | 5% | $834 |
| 1% | $79 | 0% | $78 | |
*Revised from prior year to include mobile as a discreet category
Revenue Pricing Models (in millions)
| HY 2011 | HY 2012 | |||
| % | $ | % | $ | |
| Performance-Based | 64% | $9,588 | 67% | $11,461 |
| Impression-Based | 31% | $4,668 | 31% | $5,199 |
| Hybrid | 5% | $686 | 2% | $368 |
What do transsexuals, bird-aficionados and those looking for the Great Lake monster in Sweden have in common? They are among the less lonely which, for Sweden, is, apparently, a very good thing since the country is considered to be the loneliest country in the world. In addition, research notes membership in groups that fall into these and other subject areas is dwindling.
Lofbergs, a Swedish coffer brand, hopes to do something about that and has launched a new ad campaign to highlight these groups and tout membership. Oh and to not so slyly imply coffee can be a great social lubricant.
The campaign, the largest ever for the brand, was created by Volontaire / Philip Ahlqwist.
Said to be a fusion between Madmen and Instagram, Instacreagram (that’s a stretch) is the work of two creative, Stephane and Alain Caviggia. The pair have created a fake iPhone app complete with download page. It’s all to drum up some business for the pair which, together, have worked at agencies such as Saatchi & Saatchi, Publicis, Grey and Ogilvy. On the app download page, you can check out their work.
The recent launch of iOS6 and Passbook is wrought with opportunity for relationships built on new cultures of currency.
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