Bauer Media has joined forces with O2 to create GoThinkBig, a £5m online initiative that aims to create 30,000 work experience placements for 14- to 25-year-olds across the UK over the next three years.
Guardian News & Media (GNM) management is set to discuss the possibility of reopening its voluntary redundancy scheme in an effort to reduce further costs, in an expected proposal put forward by the National Union of Journalists (NUJ) .
(TrendHunter.com) Jonas geometric traditional tattoos manage to find an original look while keeping true to classic tattoo style. Jonas uses classic images, like skulls and animals, as a base, and adds geometric…
Yahoo’s new chief executive Marissa Mayer has outlined her vision for the business, citing mobile as its “top priority”, as the same time as the company reported better than expected quarterly results.
Red Bull earned the biggest lift in Twitter talk on our latest weekly Brand Chatter Chart, riding high on Felix Baumgartner’s record-setting jump from 24 miles up.
Standard TV ads also continued to play a big role in driving brand mentions on Twitter, according to Ad Age editorial partner Bluefin Labs, including a spot for Microsoft’s forthcoming Surface tablet computer and Target’s first Christmas commercial of the year.
But, of course, marketers don’t control what consumers say about them in social media, even when their ads spark the conversation. The “vast majority” of Snickers’ lift on Twitter this week was driven by a juvenile tweet parodying the brand’s “You’re not you when you’re hungry” theme, Bluefin found. And Nike derived some of its traction on Twitter from dropping Lance Armstrong as a sponsor.
Procter & Gamble is celebrating 175 years. And while it’s created many strong brands, with the advent of TV, it became home to some pretty strong ad icons. Some of them have gone to the great ad-icon heaven in the sky, others have seen their brands sold to other companies and some, like Mr. Clean, are still around. Below is some of their work, and below that is a poll. You tell us: Which is the best P&G ad icon of all time?
After voting in this round is concluded at the end of the day, Oct. 23, we will match the top two vote-earners against one another.
Mr. Whipple (Charmin)
China has half a billion internet users, and about 350 million of them watch videos online. China’s version of YouTube is Youku Tudou, formed when China’s No. 1 online video site acquired its top competitor in a deal finalized this August. With a combined 310 million unique users each week, they remain separate sites, with Youku serving a mainstream audience and Tudou focusing on entertainment-related content.
Youku and Tudou were originally a blend of YouTube, Hulu and Netflix, offering expansive libraries of licensed content as well as user-generated videos. But the migration of Chinese viewers to online video has created unique opportunities around original content, often featuring established stars.
“Part of the original content strategy is to make sure the content is squarely targeted toward the young, urban 18-to-35-year-old demographic,” said Victor Koo, Youku Tudou’s CEO, in a recent conference call with reporters.
Littlewoods is to air a live TV show about technology Christmas gift ideas on Facebook, complete with four ad breaks showcasing products from the Littlewoods.com range.
Virgin Media added a record number of cable customers in the three months to the end of September after running ads starring Olympic gold medallists Mo Farah and Usain Bolt.
(TrendHunter.com) The last presidential debate was filled with quips as each candidate elaborated on foreign policy, which, of course, lead to the latest in the Internet capitalization of the comment with the ‘…
A charity with close links to Number 10 is set to tell the government that brands have failed to tackle the commercialisation of childhood.
Retour sur cette excellente série de clichés par le photographe de publicité anglais Tim Macpherson. Illustrant l’imaginaire des enfants par des situation drôles et très bien exécutées, ces images créatives « Kids at Home and Play » sont à découvrir sur Fubiz dans la suite de l’article.
(TrendHunter.com) Using drawn-on black geometrical shapes to outline the models, the Sass & Bide Playman Resort12 lookbook is like an electric fashion comic book or tattoo portfolio.
The Australian designers…
EE has announced the pricing of its 4G mobile service, which launches next Tuesday (30 October), starting from £36 per month for a package including 500MB of data.
(TrendHunter.com) The Berk Senturk Ottomon Superheros series is a geeky interpretation of comic book fighters as Turkish nobility from the Ottomon empire.
The drawings take the hero garments that are usually…
Grey Group, the WPP-owned agency network, has agreed to acquire a majority stake in ArtM, a full service integrated agency in China.
Le coréen Seungji Mun a conçu ce sofa très original « Dog House Sofa » pour la marque M.Pup, permettant aux animaux de compagnie de posséder d’un espace réservé. Avec un design réussi, ce projet sublimé par les clichés de mise en situation est à découvrir dans la suite de l’article.
(TrendHunter.com) When something is made by hand it becomes that much more special, as is the case with these handmade crystal necklaces and earrings by Glitz Glitter. There is something extremely captivating about…
(TrendHunter.com) Nick Woodman, the founder of GoPro, just recently released the newest version of the Go Pro HD Hero 3 camera and the company has been allowing users to submit some breathtaking photos on to their…
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