Hasta La Creative!

Chili-based environmental concern Sodimac et La Casa Eco has made brilliant use of YouTube’s newish ad skipping feature. A two minute video illustrates how the entity incorporated the ad skipping feature into their creative by adding a Skip This Behavior button which would appear just above and at the same moment as the Skip Ad button would appear.

Messaging would ask viewers whether they wanted to skip a certain behavior (using too much water, for example) or skip the ad. It worked. In one week, 80,000 people clicked the Skip This Behavior button.

Last year, UK-based JD Sports reached out to its audience and sought fresh faces for its ad campaign. This year, the brand is at it again and they are out with a video sharing how the lives of last year’s chosen ones have changed.

If you think you’ve got what it takes to be the next face of JD, head of to their website, submit your own photo or just vote for those already entered.

(TrendHunter.com) These examples of pet photography show how photogenic dogs and cats really are.

Fantastic subjects with a knack for being particularly charismatic in front of a lens, pets can be trained to be…

A Microsoft quer quebrar o hábito, praticamente automático, de se pensar no Google toda vez que se fala em busca na internet. Não importa que “googlar”, “googar”, “google it”, “dá um google”, e outros termos afins tenham entrado pro vocabulário popular, eles querem que você de uma chance para o Bing.

Para isso, uma nova campanha sugere que o usuário faça uma comparação direta entre os dois mecanismos de busca, votando naquele que traz melhores resultados. O teste é cego, não dá para saber qual é qual, e dividido três rounds.

Faça o teste: bingiton.com. Diz a Microsoft que a preferência pelo Bing é de 2:1.

Além do desafio no site, o teste também está sendo feito nas ruas, com distribuição de prêmios.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Tatler Hong Kong September 2012 editorial may have an overall regal element, but there is also a dash of the retro and clownish that quirks things up a bit. Both the hair and the patterned…

(TrendHunter.com) The art installation called Al Aire by SelgasCano, an architectural firm based in Spain, demonstrates the rapid growth agricultural technology is currently experiencing. More than that, it shows the…

H&M has hooked up with Vogue Japan Editor-At-Large Anna Dello Russo for a Colony-created, Alex Turvey directed video in which Russo struts her stuff and offers up a “fashion shower” of fashion commandments to honor the launch of her new accessories collection for the retailer.

In the 2:46 video, set to tunes from Producer/DJ Emiliano Pepe, Russo prances about in a grand wink to the over-the-top, very silly world of high fashion.

It’s yet another tarjay-ification of the big box discount clothing retail segment formerly occupied by mundane giants like Kmart and the now-dead Bradlees and Caldor.

Which, of course, is just smart marketing. In a Walmarted world, everyone wants cheap shit but they want to feel hip and cool buying it. This is what H&M is doing. It seems to have worked for Target. Not quite sure about H&M. But we’re not a fashion blog so what do we know?

Este branded content da Red Giant, gigante de software, chega aqui no B9 com mais ou menos 12 meses de atraso. Desculpe. Mas se você, como eu, descobriu somente hoje, vale a pena parar alguns minutos para assistir a rápida aventura de um jovem cineasta e herói que, com apenas um botão, transforma seu dia comum nos maiores clichês do cinema. Produção top, roteiro divertido e tudo bancado por uma marca que usou seu próprio produto na produção (o tal Magic Bullet Suite 11). E o tipo de trabalho que gostaríamos de fazer igual.

Post originalmente publicado no Brainstorm #9
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Focus sur l’artiste espagnol David Moreno qui a réalisé cette série de sculptures surréalistes qui exploite l’idée du dessin avec des fils. En manipulant divers fils noirs, l’artiste propose cette série « Drawing with Wire » avec des œuvres rappelant les tracés d’un dessin. Une idée bien réalisée à découvrir dans la suite.

NBC was tops for convention coverage at 10 p.m. on Tuesday, but MSNBC usurped CNN's cable lead from four years ago. Cable viewers seem to be migrating to outlets they agree with.