(TrendHunter.com) The Wonderland September/October 2012 cover shoot focuses on some extreme beauty inspiration. Taking experimental hair treatments to a whole new level, it encourages people to forego the now typical…
Promotions for TV shows aren't really ads and shouldn't be covered by new rules on how loud commercials can be, cable companies have told regulators.
– Extreme Group has launched Karma Gaming and a new executive team with an epic-ish video.
– On Thursday, September 13th, the Art Directors Club launches new series ‘CRE8,’ an ongoing initiative by the ADC that will showcase creative talent by collaborating with a partners across the advertising, music + art industries.
– To celebrate the arrival of the Spark, Chevrolet is partnering with MTV Iggy, a multiplatform brand elevating global artists and pop culture trends, to launch “Cover the World,” a new online music showcase that will bring artists from abroad to North American shores along with the Spark.
– Blazing Dragonfly vodkas say add some vodka to your body. After all, the body is 75% water and only 0.02% alcohol.
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Luke Chess
Art Director: Simon Hayes
Copywriter: Giles Clayton
Art Director: Andrew Chu
Producer: Terry Hutchinson, Jonathan Aldis
Head of Art: Michael Dole
Group Account Director: Madeleine Marsh
Planner: Ryan O’Connell
Retoucher: Giles Davies, Ben Greenfield
Photographer: Juli Balla
Designers: Paul Fitzgerald, Melissa Watson
Senior Account Director: Kirstin Ross-Macleod
Account manager: Renee Nadin
Head of Craft: Tim McPherson
Marketing Director: Mariana Thomas
Ad Age's Market to Watch: Building Brands Beyond Tier One in China conference brought together 350 people in Shanghai on Sept. 5. Here are seven takeaways, from digital marketing tips to the value of a pink metallic Ferrari.
Olha, eu não conhecia o John Clayton da ESPN gringa, mas desde já exijo ver um comercial do tipo com o Antero Greco, PVC, Arnaldo Ribeiro ou qualquer outro comentarista da ESPN Brasil.
A criação da Wieden+Kennedy mostra como é a vida desses profissionais depois que acaba o SportCenter.
Post originalmente publicado no Brainstorm #9
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Southern California-based Skiver Advertising has launched a tongue-in-cheek (or cheesy, take your pick) new business effort called “Wanna Date Derek?”
The campaign, which features 28-year-old (though in the video he says 20) account executive Derek Hall, began with a billboard and extends to a website on which Derek touts his attributes. The campaign also includes a Twitter account (@WannaDateDerek) on which the 6’1″ Derek is described as “vivacious, handsome, smart, ripped” and “a kind-hearted soul.”
Of the campaign, Skiver Advertising CEO Jeremy Skiver said, “Everyone is looking for something. And that’s where we come in. We’re experts at bringing brands and their audience, and helping them build a strong, lasting and evolving relationship.”
On the site, the joke is revealed. “While Derek’s quest is epic,” the site says, “others may be searching for something more attainable.” Visitors are invited to engage Skiver Advertising which “builds brands, moves product and isn’t opposed to candlelight dinners and long walks on the beach.”
Can you imagine the reaction if they pimped a female account executive for this promotion? OK, OK, it’s all in good fun. No big deal.
Ontem a Nokia lançou seus novos smartphones, Lumia 920 e Lumia 820, e na mesma hora eu dei uma olhada em todos os vídeos de divulgação para ver se tinha algo digno de nota aqui para o B9. Nada de destaque, além de vinhetas promovendo funções do celular.
Porém, o The Verge descobriu uma mentira em um desses vídeos. O comercial mostra um cara filmando uma garota na bicicleta com o Lumia, e em seguida vemos o que a suposta tecnologia de estabilização de imagem do smartphone pode fazer.
Mas o que a marca não contava era que um reflexo no vidro de um trailer estacionado denunciaria toda a traquitana profissional por trás da filmagem. A Nokia reconheceu o problema, pediu desculpas e publicou um novo vídeo com demonstrações reais, alterando a descrição do comercial original.
Vale dizer que isso é mais comum do que se imagina na publicidade, por isso se vê em muitos comerciais por aí disclaimers em letras minúsculas dizendo que se trata de “simulação” de funcionalidade do produto. O problema maior nessa história da Nokia foi um descuido básico da produtora e agência.
De um jeito ou de outro, é mais um caso no ano de usuários dizendo: “Nokia, você mentiu pra mim!”
Post originalmente publicado no Brainstorm #9
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Fox News Channel hasn't hosted the kind of convention parties and lounges sponsored by others, including upstarts like BuzzFeed, but it is offering lucky riders free rides.
A deeper look into the brand's latest fun move, 'The Unpretentious App.'
A Citroën fez de seu robô dançarino um sucesso. O comercial lançado em 2005 ganhou prêmios e o reconhecimento do público. Se o YouTube tivesse audiência naquela época, pode apostar que seria um dos maiores virais do ano.
É verdade que o robô transformer teve uma sequência no ano seguinte, sem muita diferença em relação ao original, mas agora, sete anos depois, a Citroën tenta trazer de volta seu personagem.
Tinha tudo pra ser bom – com a ideia de tirar sarro dos corais tipo “We Are The World” – mas achei esquisito. Não vai longe o suficiente para ser engraçado, e supostamente deveria impressionar pelos efeitos da The Embassy.
A criação é da Agence H, de Paris.
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Wise words from Ad Age's China conference: Persevere, don't be a snob and be prepared for some bad hotels.
NFL watchers got a preview of Amazon's 'Kindle Paperwhite' with an ad challenging "normal."
When Evan Smith stepped down as editor-in-chief at Texas Monthly in July 2009, it was easy to wonder how the magazine would fare after his exit.
(TrendHunter.com) The spectacularly studded shoes are heavy on embellishments and attitude. Loved by both men and women, studs have been added to nearly every accessory, but arguably work best on footwear.
From…
Bing is using tonight's MTV Video Music Awards to introduce a 60-second spot with consumers taking a blind "taste test" for search.
We produce a pop-up poster that manipulates a state of fatigue.
Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Chiu Wai Hung, Mio Pang, Jeff Lai
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan
This is an idea about empathy. We simulate how people feel when they are suffered from headache. The feeling should be a pricking! That;s why a head shot was formed by pins on a notice board. It tells how much pain the head is suffering. If you feel the same, OSIM uCrown is the solution.
Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Jeff Lai, Chiu Wai Hung
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan
(TrendHunter.com) Presented by Ultrabook™ Inspired by Intel®.
Intel and Toshiba’s social film campaign The Beauty Inside continues to wow audiences with its fourth episode ‘Help Wanted.’ The story of Alex,…
As we get closer and closer to the September 12 launch of the iPhone 5 and fanboy fanaticism runs amok, the rumors regarding the new phone’s features have reached fever pitch. Aatma Studios, which routinely releases predictions for yet to be released Apple products is out with very Jerry Bruckheimer-ish movie trailer-style video that celebrates some of the expected (and only dreamed for) features everyone hopes to see on September 12.
This one is worth watching full screen with the volume turned way up.
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