Whitbread-owned Costa Coffee this week disclosed its financial results, which revealed a 22.9% sales lift to £432m in the 11 weeks to 16 August, helped by new store openings.
Amazon has set its sights on the UK by announcing its Kindle Fire tablet range will go on sale here for the first time from 25 October, and revealing plans to create 2,000 jobs.
“Reverse The Fear.”
Advertising Agency: BEI Confluence Communication, New Delhi, India
Creative Directors: Anwar Abbas, Mohammad Zaid, Ammar Mohammad
Art Director / Illustrator: Mohammad Zaid
Copywriter: Ammar Mohammad
(TrendHunter.com) The L’Officiel Ukraine ‘La Femme Moderne’ editorial is a cross between two styles: the dark goth and the modern lady. Of course, there is a dash of the femme fatale thrown into the mix…
This week’s chart brings several new entries from brands including Samsung, Volkswagen and Angry Birds, and is topped by an Australian beer ad that imagines how bank robbers might go on the run without spilling their pints.
This week’s chart brings several new entries from brands including Samsung, Volkswagen and Angry Birds, and is topped by an Australian beer ad imagining how bank robbers go on the run without spilling their pints.
Auto Trader, the used-car title part-owned by the Guardian Media Group (GMG), is launching an ad campaign trumpeting its digital credentials amid an imminent rival from News International.
Auto Trader, the used-car title part-owned by the Guardian Media Group (GMG), is launching an ad campaign trumpeting its digital credentials, as it seeks to fend off competition from a soon-to-launch rival classified website from News International.
(TrendHunter.com) There are several reasons why Mikasa Continental Cup Ball packaging is so successful and nearly all of them have to do with the female athletes’ behinds. The purpose of this brand…
(TrendHunter.com) Many people have a great appreciation for the timeless and logical layout of the analogue clock. The Vaum Wristwatch is certainly a futuristic second-counting accessory, yet it upholds the more…
(TrendHunter.com) The rise of prefabricated homes has yielded more and more designs worthy of praise, including the Mini House 2.0. What at first was embraced as an eco-friendly and cost-effective way of providing…
Don’t get your hands dirty.
Advertising Agency: Draftfcb+Ulka, Mumbai, India
National Creative Director: Ks Chakravarthy
Creative Director: Kartik Smetacek
Art Directors: Devendra Mankame, Devendra Mankame
Copywriter: Devendra Mankame
Post Production: Cocktail art
Removes heat from Sheesh Kebabs.
And acidity from stomach.
Advertising Agency: R K Swamy BBDO, Mumbai, India
Creative: Jairaj Benerjee
Art Director: Rajeshwar Rajoji
Copywriter: Devangi Nakar
Graphic Designer: Rupesh Kate
(TrendHunter.com) These peanut butter and jelly products show a lot of love for this classic sandwich recipe.
Popular with adults and children alike, this unusual but pervasive meal has made its way into a variety…
A Johnnie Walker lançou uma ação bem bacana esta semana, no Facebook: é a primeira página da rede social a ter uma foto de capa progressiva. Hein?! Isso mesmo que você leu: se você for agora mesmo na página da Johnnie Walker no Facebook, você verá um conjunto de imagens feitas via Instagram por Chris Ozer (@chrisozer).
Toda vez que você der um refresh na página, o conjunto de fotos irá mudar. E, cá entre nós, essa é uma maneira bem bacana de aplicar na prática o slogan “Keep Walking” na rede social.
Nas próximas quatro semanas, além de Ozer, Phil Gonzalez (@philgonzalez) e Athipan Wongsuebyut (@awnoom) serão responsáveis por diferentes tarefas, que incluem desde fotografar a destilaria onde o uísque é produzido até os bastidores da escuderia de F1 Vodafone McLaren Mercedes.
Os fãs da marca também podem colaborar com o perfil @johnniewalker fazendo suas próprias fotos. Basta utilizar hashtags como #JW e #johnniewalker.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Mother, New York, USA
Most people at wine shows know how to appreciate a fine wine, but do they know hot to appreciate a fine Maynards Wine Gum?
Advertising Agency: The Hive, Toronto, Canada
Creative Director: Simon Creet, Brad Van Schaik, Brad Van Schaik
Art Director: Brad Van Schaik
Copywriter: Klint Davies
Production Company: Biz Media
Na hora em que fui escolher a categoria deste post, confesso que fiquei um pouco em dúvida… Explico: parece brincadeira, mas a agência Muse, de Amsterdã, resolveu encontrar um estagiário via Draw Something. Não, eu não estou brincando. Nem eles. Daí, como isso acabou servindo de propaganda para a própria agência (e de certa forma para o próprio aplicativo), fechei com Advertising.
A ideia dos caras foi simples: eles queriam encontrar pessoas capazes de aplicar, na prática, a filosofia da empresa de que a mensagem deve ser o mais clara possível. E se você já jogou Draw Something, sabe que a pessoa com quem você está jogando só vai conseguir entender qual é a sua palavra, se você conseguir expressa-la claramente em um desenho. E vice-versa.
Para jogar com o pessoal da Muse, bastava o aplicativo do jogo, adicionar o usuário Drawsome intern e desenhar o que foi pedido. A equipe da agência avaliou os desenhos mais bonitos, estúpidos e geniais – segundo eles mesmos e pediram que algumas pessoas enviassem seus portfolios. Daí selecionaram 10 candidatos e escolheram um. Aqui embaixo você vê os vídeos de recrutamento e resultado.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) London-based computer coder Alice Bartlett delved into the miniature art world while browsing the model train section of a craft store. She took up interest in the idea of a fingertip photoshoot,…
The Colbert report tackles the media's love of social-media stats — especially when unattached to any analysis.
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