“Falling deeply asleep. Only if you’ve exaggerated in your night out.”
Advertising Agency: Grey 141, São Paulo, Brazil
Creative Director: Celso Alfieri
Art Director: Rogerio Lima
Copywriter: Cristiane Parede
Illustrator: Techno Image
Photographer: Eduardo Rodrigues
The Famous Group has created a couple of promotional videos; one for the Houston Texans and one for the St. Louis Rams. In the Houston Texans video, players are seen as high-tech superheroes using futuristic touch-screen technology seen in most every action movies these days. The 80-second game-opening segment will be shown on in-stadium screens before kickoff of every home game.
In the St. Louis Rams video, 10 St. Louis players re-enact actual plays that are then cut together with actual highlight footage. The production included a nearly 100 percent steadicam shoot bringing the viewer close to the action.
Check out both video below.
New ads aim to broaden appeal of a paid service with data-centric sports analysis, scouting reports and tools that have fed the insatiable appetite of those who play in fantasy sports leagues.
ESPN has joined the networks that will be available on Google Fiber, the upcoming service to deliver TV using internet infrastructure.
Você não precisa entender nada desse jogo da Uniqlo, apenas se deixar levar pelo ataque epiléptico de coisas piscado e musiquinha grudenta em japonês.
Mas se você insiste: O Bicqlo-Vader é uma espécie de “Space Invaders”, em que você conecta o seu Facebook ou Twitter para envolver os avatares dos seus amigos no espaço sideral.
Serve pra promover a inauguração de uma nova loja da marca em Tóquio, mas o que o c* tem a ver com as calças eu não faço ideia. O jogo existe também para iOS e Android.
Se você não quiser jogar, dê pelo menos um play no vídeo abaixo para ser atingido pelo fascinante clima nipônico.
Post originalmente publicado no Brainstorm #9
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Découverte de Christopher Jenner qui nous propose sa vision d’avenir de l’Eurostar, reliant Paris à Londres. Avec un design splendide, ce projet à la fois simple et futuriste permet de donner une âme et une identité à ce train joignant 2 des plus grandes capitales du monde. Plus d’images dans la suite.
Grey Poupon, that upper crust mustard which rose to prominence in the 80’s with the famed “Pardon Me” campaign is, after a 15 year advertising hiatus, back with a Facebook campaign that takes a decidedly different tact than most other brands. Rather than accumulating as many Likes as possible, the brand will only accept “classy” fans who ask to join the brand’s The Society of Good Taste page.
The campaign, developed by Crispin Porter + Bogusky, will employ an algorithm that will search and judge users’ profiles based on their proper use of grammar, art taste, restaurant-check ins, books read, movie selections and other indicators of “classy.” If the algorithm detects poor taste in music or TXT speak, for example, they could be rejected for membership. Those who do not qualify, will have their Like rescinded and asked to refine their profile before trying again.
Those who “cut the mustard” so to speak will be invited to take part in the chance to win prizes and a Grey Poupon-approved “classy” badge they can post on their profile.
Of the unique approach, CP+B Executive Creative Director Tom Markham said, “We’re taking a mass platform in Facebook that most people use every day and turning it on its head with an element of exclusivity to differentiate the Grey Poupon brand. It’s a great way to find new consumers who exhibit values similar to the brand and who would appreciate our quality and good taste. And we’ll also do our part to spread that good taste to those that aren’t quite there yet.”
Staying unique and classy and going whole hog with social media, Grey Poupon will become one the first brands to build its website entirely on Pinterest. The brand will use this page to “spread good taste” to the masses with Pinterest boards that range from refined recipes to tasteful tips on enjoying the finer aspects of life.
Smashing!
Imperial Tobacco has released packs declairing, "It's what's on the inside that counts." Australia's government called that a "sick joke."
Toda campanha de chuteira parece que tem a obrigação de fazer de precisão. Adidas e Nike já batem nessa tecla incessantemente há bastante tempo. A Asics vai pelo mesmo caminho, colocando um jogador de futebol em cima de uma esteira com diversos obstáculos. Tem piadinha até nas letras miúdas. Boa tentativa, Asics. Agora quero ver […]
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Feel good about your fashion choices with these HadeHaver plastic lid bags made with reused plastic bottle caps. The bright colors used, including red, green, pink and white, are a fun way to add…
ShopBazaar is an online magazine featuring apparel and accessories from the pages of Harper's Bazaar.
Carrie Longton talks to Media Week about the strength of the Mumsnet community, how its recent What Car partnership is a natural fit for the brand, and provides tips for all of those budding entrepreneurs looking to set up their own digital start-ups.
The latest executive to leave as a share-price decline erodes the value of staff compensation at the largest maker of social games played on Facebook.
This week Andy Carter, group managing director of Real and Smooth, drops his son off for his first day at school, spends time in both Newcastle and Scotland, and heads to Blackpool to see the town’s famous illuminations switched on.
(TrendHunter.com) Inspired by the hit video game Assassin’s Creed 3, the Kenway Jacket from Volante Design takes gamer fashion to a whole new level.
The Assassin’s Creed games have always been known for…
Most people don't care about companies; they care about products and product brands they can buy.
Martin MacConnol, CEO for Wardour, has learnt that asking a woman “when’s the baby due?” is not his finest moment, would love to see clients who create time-wasting pitches sent to a special prison, and wishes he had followed his parents’ advice and gone into banking.
Martin MacConnel, CEO for Wardour, has learnt that asking a woman “when’s the baby due?” is not his finest moment, would love to see clients who create time-wasting pitches sent to a special prison, and wishes he had followed his parents’ advice and gone into banking.
Focus sur Tyson Atwell qui a conçu cette table de maison intitulée « Ocean’s Edge Table ». Avec un design réussi, cette table en bois propose en son centre une matérialisation en relief de vagues enregistrées dans la baie de San Francisco, grâce à un CNC Router. Un rendu à découvrir dans la suite.
Dish will begin offering Beck's news channel as part of a bundle or a la carte, and it will also continue online.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
