Shifting sophomore sitcom '2 Broke Girls' to 9 p.m. is a critical move for the network. Shows that air on the hour rather than the half hour are expected to drive viewership for the 60 minutes that follow.
Facebook is working with data company Datalogix on a project that involves tracking visitors online buying habits after they have visited the social networking site and been exposed to its commercial messages.
Facebook is working with data company Datalogix on a project that involves the social network garnering evidence that visitors to Facebook are viewing ads then following up by buying the products, according to a report.
Advertising Agency: Partners & Spade, New York, USA
Creative Director: Anthony Sperduti, Andy Spade, Griffin Creech
Art Director: Alia Penner, Alex Mapar
Producer: Jamie Arendt
Production Company: Blacklist
Director: Saiman Chow
EP: Adina Sales
Producer: Hana Shimizu
Animator: Kristen Basile, Alex Mapar
Animation Assistant: Emilie Liu
Music Supervision: Search Party
Audio House: Heard City
Gourmet Burger Kitchen, the independent restaurant chain, is launching a digital customer loyalty programme through a new website and smartphone app.
One in five British adults, approximately seven million people, have seen the controversial images of the Duchess of Cambridge sunbathing topless while on holiday in France, according to new research.
Depuis 30 ans, cet artiste italien Massimo Listri immortalise des intérieurs avec un talent indéniable, permettant ainsi de magnifier des lieux souvent chargés d’Histoire. Cherchant dans ses clichés à exprimer la tranquillité et le silence dans une société chaotique, chaque photographie est un trésor révélé.
Apple has been crowned Britain’s coolest brand in 2012, ahead of video sharing service YouTube, last year’s leader Aston Martin, and this year’s fastest climber, Twitter, according to the annual CoolBrands survey.
Irn Bru-maker AG Barr, which is in merger talks with its bigger rival Britvic, has reported an 8% drop in pre-tax profits to £14.9m, but insists the its three core brands, Irn Bru, Tizer and Rubicon, have maintained “strong” market positions.
Insights, Strategy & the Idea
Most people don’t care for the waste of energy a lot because they simply can’t see it. So we decided to make it visible.
We wanted to get the people’s and RWE associates attention on the German portal for sustainable energy energiewelt.de, by showing a visible waste of energy.
Creative Execution
Even nowadays humanity still neglects obvious wastes of energy. To show that energy is wasted every second, everywhere, we co-operated with Austrian artist Markus Hofer and placed a series of “leaking“ power-outlets in the RWE headquarter and on the streets.
Results
The power leakages soon became talk of the town. As a result, the number of visitors on energiewelt.de increased by 22 % in just one month, quickly turning the new portal into one of the major addresses for sustainable usage of energy in Germany.
Advertising Agency: Jung Von Matt, Hamburg, Germany
Executive Creative Director: Sascha Hanke
Creative Director: Jens Pfau, Tobias Grimm
Art Direction: Benjamin Busse
Copywriter: Henning Robert
Artist: Markus Hofer
Art Buying: Bettina Zschirnt
Account Supervisor: Nina Ziebell
JJB Sports is calling in administrators to handle the sale of its assets and brands after calling time on its planned rescue of the business.
Brief:
Every year in Germany, more than 100,000 children and young people are reported missing. So on behalf of “Initiative Vermisste Kinder” (Missing Children’s Initiative), we launched a unique campaign designed to track them down: Deutschland findet euch (Germany will find you). The brief was to quickly establish the facebook page as a high-profile cause.
Solution:
At the match of FC Bayern Munich versus Real Madrid, Bayern captain Mark van Bommel entered the playing field without a player escort kid holding his hand to accompany him. Instead, the Munich player was carrying a poster with a photo of the missing girl Debbie and a reference to the website www.deutschland-findet-euch.de. Media had already been informed in advance and sports reporter Béla Réthy informed viewers live in 40 countries about the “Deutschland findet Euch” campaign.
Broadcasted live in over 40 countries, the kick-off put the fate of missing children at the forefront of public attention nationwide for the very first time. The game was watched by 15 million TV viewers. Followed by more than 40,000 new facebook fans recruited. There were uncountable reports in numerous print and online media, including all main TV channels. Today, over 100,000 Facebook fans are currently participating via “Deutschland findet Euch”.
Results:
By using a range of media in combination we were able to establish “Deutschland findet euch“ as the world’s largest network for tracing missing children. But the best statistic of all is that, to date, one missing child has already been traced via our platform and the mother has offered her grateful thanks – on our website.
• 15.000.000 Euro Media coverage
• 40.000 new Facebook-Fans in one week
• A total global exposure of 55.000.000
• 69.000 viewers in the stadium
• 15.000.000 TV viewers worldwide
Advertising Agency: Kempertrautmann, Hamburg, Germany
Advertising Agency: Fischerappelt, Hamburg, Germany
Creative Director: Marcell Francke, Patrick Matthiensen
Account Manager: Marcell Francke, Patrick Matthiensen, Carolin Panier, Biljana Retzlik
Programming: Patrick Matthiensen
Art Director: Leif Johannsen
Graphic Designer: Leif Johannsen, Bruno Luglio
Copywriting: Sebastian Merget
Production: Alexander Kate
Involved Agency: Fischerappelt
Case Film Preparation: Nhb Video
Holland & Barrett operator NBTY Europe has appointed Lysa Hardy to the newly created role of chief marketing officer.
‘The X Factor’ lured in a peak audience of 8.8 million viewers on Saturday night, down 2.6 million from the same episode last year although it was still the most watched show on any channel across the day.
Advertising Agency: Ogilvy, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Juggi Ramakrishnan, Richard Copping
Art Directors: Richard Copping, Anthony Tham
Copywriter: Juggi Ramakrishnan
Producers: Amarjeet Kaur, Alvin Chin
Sound: The Gunnery
Post Production: Critica, Hogarth
Photographer: Teo Studio
Stock Images: Getty, Corbis
DI: Procolor
Advertising Agency: BEING (TBWA), Paris, France
Creative Director: Thierry Buriez
Art Director: Jean-Pierre Roges
Copywriter: Eric Sintes
Photographer: Laurent Fau / Studio des Fleurs
Art Buyer: Caroline Roesch
Istanbul’s roads are very chaotic. Driving in Istanbul is like solving a puzzle. So we use this insight our print ad. If you start to read by following the road signs you’ll see a story in the puzzle.
Advertising Agency: Grey, ?stanbul
Executive Creative Directors: Ergin Biny?ld?z, Engin Kafadar
Creative Group Directors: Cem Çetin, ?smail Koç
Copywriter: Merve Selamet
Art Director: Bülent ?engül
Account Director: Elifsu Serin
Advertising Agency: BeyenMeyer, Amsterdam, The Netherlands
Creative Director: Karel Beyen
Art Director: Sjoerd Verbrugge
Copywriter: Henk Oortwijn
Photographer: Joe Finch Meijer
(TrendHunter.com) A mix of soft girly pieces and rough studded denim, the Olivia Malone Pretty in Punk pictorial alludes to the grunge style of the 90s and late 80s. The floaty feminine dresses, billowy blouses and…
“Aid them from mosquitos bites. Fenistil… touch of calm.”
Novartis wanted to communicate with the mothers the importance of having Fenistil as a first aid kit for any mild skin irritation like the one caused by mosquitos. They wanted to take the emotional platform to show how children suffer from mosquito bites, so we took it all the way to show how this can be reflected even in when they play with there toys.
Advertising Agency: Memac Ogilvy, Cairo, Egypt
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Habib
Copywriter: Khaled El-Sherbiny
Photographer: Sameh Wassif
Retoucher: Hany Atef
Account Director: Mohsen Farid
Senior Account Executive: Noha Rashid
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
