The world's largest entertainment company sold fewer DVDs and Blu-ray discs in the latest quarter, when "John Carter" was a significant home-entertainment release.
Facebook is trying a new ad unit to capitalize on growing use of mobile phones, a trend which threatens to cannibalize its advertising business.
O e-commerce sul-africano Kalahari.com promove sua seção de filmes aproveitando o momento Olímpico mundial.
Cenas do cinema são transformadas em provas das Olimpíadas, com Ethan Hunt disputando corrida de 200m, Bella Swan saltando da plataforma, Jonny Castle e Baby se equilibrando no cavalo e luta greco-romana com Jack Twist e Ennis Del Mar.
A criação é da JWT Cape Town.
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Social TV continued to show the Olympics effect last week, but "True Blood" check-ins also surged.
It's with a surprising swiftness that the recent batch of Apple TV ads — which debuted on the Olympics to harsh backlash — appear to be done after just a couple of weeks on air.
Obama camp notes that Romney once supported waivers that are basis for latest attack ad.
Onde vivem e do que se alimentam os Homens-Coxinhas? Esses almofadinhas globalizados 2.0, que só apostam no que é garantido, não seriam problema se fosse apenas pelas suas escolhas estéticas, mas a verdade é que eles muitas vezes freiam a criatividade e são nocivos para o mercado.
No Braincast 28, Carlos Merigo, Saulo Mileti, Maria Lígia e Guga Mafra discutem esse ser, que pode estar em qualquer lugar e departamento, de terno ou camisa xadrez, mas que de um jeito de outro só irá colocar na rua a pestilenta publicidade-coxinha.
Faça o download ou dê o play abaixo:
[0h01m30] Comentando os Comentários
[0h48m53] Borracharia do Sr. Abel
[0h52m32] Qual é a boa?
Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes
Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.
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Advertising Agency: JWT, Cape Town, South Africa
Creative Director: Conn Bertish
Art Directors: Graeme Bettles, Jane Hollander
Copywriter: Roderick McCall
Additional credits: Claire Markwell, Rochelle April
“Put your shirt and join to our team.”
Advertising Agency: Creative Child Studios, Rio de Janeiro, Brazil
Creative Director: Fabio Bispo
Art Director: Eliayse Villote
Photographer: Dreamstime
Advertising Agency: The Richards Group, Dallas, TX, USA
Creative Directors: Rob Baker, Jimmy Bonner
Art Director: Mike Latour
Copywriter: Chad Berry
Illustrators: Andy Gregg, Joel Anderson
“What’s in your mind, we make it real. Audio Boutique. Sound design.”
Advertising Agency: dim&canzian, São Paulo, Brazil
Creative Director: Michele Dim D’ Ippolito
Art Directors: Michele Dim D’ Ippolito, Thiago Nabisco
Copywriter: Walmor Mello
Illustrators: Eduardo Fragata, Thiago Nabisco
mmazzariol became a registered member
Comments: 0
The BBC's Olympic coverage is dominating U.K. viewing; audience share was up to 64.5% for the men's 100-meter final on Sunday, watched by 20 of 60 million Brits.
(TrendHunter.com) Although it is visibly much better engineered and well crafted than what most tweenage boys can construct in their parents’ garages, the Seon Trike bears a distinctive resemblance to the sort…
Political battles will drive up the cost of 30-second spots across the country.
Kraft has appointed internal candidate Maurizio Brusadelli to the top job in the UK and Ireland, replacing Nick Bunker who is leaving to head up United Biscuits’ new snacks business.
Is this journalism or is this media manipulation in its finest form?
Essa é a campanha de molho de tomate mais pegajosa que você vai ver nos últimos tempos. Se não fosse pelo inglês dos brilhantes jingles, dava pra se confundir e dizer que foi criada em Buenos Aires.
A marca Ragú mostra que, depois de um longo e difícil dia de infância, seu filho merece o molho favorito da América.
São quatro comerciais com experiências traumáticas da criançada. O primeiro, acima, é o melhor. Mostra um garotinho pegando os pais no flagra dentro do quarto. Os outros falam do menino que sofre bullying, do que ganhou prêmio de participação e da mãe que limpa a bochecha do filho com cuspe.
A criação é da BFG9000 New York.
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Aqui está a cena excluída de “The Dark Knight Rises” que mostra como Blake realmente convenceu Bruce Wayne largar a bengala e voltar à ativa.
Christopher Nolan já considera lançar um Director’s Cut para transformar seu filme em um musical.
Como disse o leitor @marcos__freitas, que mandou a dica, essa zerou o jogo de paródias de “Call Me Maybe”. Parem, por favor!
Depois do jump tem a letra.
I Rang your Wayne Manor Bell
Your secrets I’ll never tell
But things aren’t going so well
Oh yeah and by the way,
This Harvey dent day is crap
I know that you took the wrap
Its been eight years and no bat
And so I gotta say
Your dread was holding
Smoke bombs you were throwing
Dark Knight, cape was flowin
What the hell you doing lately!?
Hey, when I met you
It was crazy
A Lamborghini
And two hot ladies
You tried to look like
You were happy
But you were batman
And really angry
Hey, when I met you
You were crazy
You Drove a tumbler
Through Gotham city
And all the orphan boys
Tried to haze me
I know you’re batman
So stop being lazy
They say your pissing in jars
You got long nails and weird scars
And that you don’t drive your cars
Oh yeah and by the way
I think this cat lady steals,
She’s doing back flips in heels
Acting like its no big deal
And did I mention bane.
His fame is growing
Weird mask muscles showin
Almost killed Jim Gordon
What you gonna do about it!?
Hey, When I met you
It was crazy
You drove a tumbler
In Gotham city
It’s hard to walk right
With a bad knee
Go see a doctor
A Leg brace maybe
Hey when I met you,
You were crazy
You Used a sky hook
To kidnapp Chinese
This harvey dent day
It don’t phaze me
We need the batman
So Quit being lazy
Before you were the Dark Knight
Gotham was so bad
It was so bad
I mean like so so bad
Before you were the dark knight
Gotham was so bad
Now we miss batman
So just be bat bat-man
It’s hard fight crime
From the east wing
So ride your bat pod
And shoot that gun thing
Hey when I met you,
You were crazy
You drove a tumbler
Through Gotham City
And all The orphan boys
Tried to haze me
I know you’re batman
So stop being lazy
Before this Bane guy steals your cash
Just shave your mustache
shave off your mustache
Just Shave off your mustache
Don’t put on the batman mask
With a mustache
Just shave your mustache
There is no bat-man-stache
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Esse poderia ser apenas mais um dos infindáveis comerciais de baixo custo com um discurso qualquer. Porém, aqui não estamos tratando de criatividade, e sim do tema.
Essa campanha publicitária que está sendo veiculada em Washington, EUA, defende a legalização da maconha, a tempo de uma votação que acontecerá no estado no fim do ano.
Uma mãe olha para a camera e defende a descriminalização da droga, e que o governo passe a regular a taxação do produto. Ao invés do dinheiro ir para gangues, se transforma em investimento em educação.
A proposta de mudança no Código Penal brasileiro não chega a tanto, apesar da tentativa de liberar o uso pessoal, mas o que me chama atenção é o tema ser discutido tão abertamente em Washington, com comerciais na TV e discurso claro. Certamente, tal abordagem seria vetada pelas emissoras daqui.
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