Banco do Brasil relembra facas Ginsu em comercial do Ourocard
Posted in: Uncategorized011 1406. Quem é que não lembra do famoso comercial das facas Ginsu, que provavelmente tinha o maior GRP da década de 1990?
Para promover seu cartão Ourocard Crediário Visa, o Banco do Brasil faz uma divertida paródia do inesquecível infomercial, em um trabalho incomum na publicidade bancária brasileira.
Post originalmente publicado no Brainstorm #9
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Toothpaste vs. Candidates: Why the Mad Men Approach Doesn’t Work in Politics
Posted in: UncategorizedAnother Race Discrimination Suit Against Interpublic On the Way
Posted in: UncategorizedGoogle Agrees to Record $22.5 Million Fine for Apple Browser Breach
Posted in: UncategorizedThe Partnership at Drugfree.org: Fire, Police
Posted in: UncategorizedAdvertising Agency: Leo Burnett, New York, USA
Chief Creative Officer: Jay Benjamin
Executive Creative Directors: Darren Wright, David Skinner
Copywriter: Simen Braathen
Art Director: Doffen Ærlige
Account Director: Kristal Korzon
Design Director: Masataka Kawano
Print Producer: Laurie Gustafson
Production Company: Dutch Uncle Agency
Production Company: Noma Bar
Digital Billboards in Shanghai Feature Weibo Posts From Chinese Athletes
Posted in: UncategorizedMaurice Levy and Martin Sorrell Escalate Rivalry With War of the Words
Posted in: UncategorizedAxe Gets Creepy With UpSkirt Cam
Posted in: UncategorizedIf the internet is to be believed, the Japanese have a well-known predilection for certain kinds fetishistic thinking and behavior. Whether it’s a penchant for knee socks or face farting (seriously), the Japanese take the definition of fetish to new levels.
So it is without surprise that a brand marketing to the Japanese would leverage a fetish or two. With its Axe Dry Hot Angle, which allows one to visit a site and get a low angle view of a few hot Japanese women, the brand has its bases covered.
During a press event, low angle cameras captured plenty of upskirt (and knee high stocking) action. A companion website allows visitors to use their webcam to do the same. We couldn’t get our camera to do anything at all. Which is all well and good. We’re perverted enough on our own. We don’t need any help.
But AdVerve got it to work.
Punto T-Jet with Blue&Me NAV: City Plain
Posted in: Uncategorized“When you’re lost, everywhere seems the same. Punto T-Jet with Blue&Me NAV, Voice-activated navigation system.”
Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director:Marcelo Reis
Creative Director: Guilherme Jahara
Art Director: Bruno Bueno, Rodolfo Fernandes
Copywriter: João Caetano Brasil
Illustration: Bruno Bueno, Rodolfo Fernandes
Retouch: Celso Botino, Lilian Ferreira
Print Production: Zezinho Lima
Art Buyer: Stella Crippa, Mauro Moura
Account Supervisor:Cíntia Mourão
Advertiser’s Supervisor: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Account Manager: Daniela Ferreira, Mirelly Rosa
Planner:Marcello Magalhães e Tiago Lara
Dave Matthews Band Wants Fans to Help Create Next Music VIdeo
Posted in: UncategorizedThe Dave Matthews Band is inviting fans to take part in the creation of a video for its latest single, Mercy. Those who complete one or more photo and/or video tasks just might find their images featured in the video. The winner will be awarded a trip to the final show of Dave Matthews Band’s summer tour which will take place at Shoreline Amphitheater in Mountain View, CA on September 9.
BlackBerry’s ‘Be Bold’ Parodied With OldBerry’s ‘Be Old’
Posted in: UncategorizedAustralian Designer Chris Morgan, who thought Blackberry’s recent “Be Bold” repositioning was hilarious, decided to take things a bit further. Morgan has created OldBerry and given it the tagline, “Be Old.”
Throughout the site, he’s taken Blackberry messaging and twisted it on its head telling company to “Don’t Just Think. Retire” and “Wake Up Later.”
Funny stuff. And, perhaps, foretelling of what is likely to actually happen to the Blackberry brand.
People on the Move: Barbara Yolles Named CMO of Campbell Ewald
Posted in: UncategorizedRomney Campaign Promotes ‘Mitt’s VP’ App with Mobile Search Ads
Posted in: UncategorizedAVA, a assistente virtual dos aeroportos de NY
Posted in: UncategorizedNo aeroporto de La Guardia, em NY, uma assistente nunca se atrasa e está sempre sorrindo pronta para ajudar. Marie é uma projeção digital, dentro de um vidro do tamanho de um ser humano.
Criada pela Parabit Systems, a funcionária virtual detecta movimento e passa informações básicas pré-gravadas, como se fosse um vídeo de 90 segundos exibido em looping.
Não existe interação, o que é uma decepção para aqueles que chegam perto esperando um holograma “Star Wars” ou a Avina de “Mass Effect”.
Custando 60 mil dólares cada, outros assistentes virtuais do tipo estarão presentes nos aeroportos de Newark e JFK.
Os funcionários do aeroporto olham com desconfiança para a AVA (Airport Virtual Assistant), pensando se no futuro serão substituídos pela tecnologia, mas a empresa garante que não.
Depois que o Tupac voltou a fazer shows, eu não duvido de nada.
/via
Post originalmente publicado no Brainstorm #9
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FarFromHomePage to Mashup Web Content Into Interactive Presentations
Posted in: UncategorizedThis looks interesting. FarFromHomepage is an Indiegogo project that aims to develop a tool that will allow people to remix anything from the web to create an interactive presentation. Viewers can choose to sit back and watch the show like a movie, or mouse over content that catches their eyes and actively browse it.
Check out their promotional video below. We like the idea