Column Five mostra como surgem as boas ideias

Você já se perguntou como surgem as boas ideias? Ou já ficou batendo a cabeça na parede, tentando superar um bloqueio criativo? O Column Five transformou esses questionamentos em um infográfico animado para mostrar o caminho das boas ideias, com direito a 5 dicas para cultivá-las.

Ok, a gente sabe que tem coisas que são bem óbvias (e às vezes quase impossível), como se colocar em um ambiente agradável e saudável, ou continuar tentando alcançar uma ideia, independentemente de quantas vezes você falhe nessa busca. Ainda assim, merece créditos.

 

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20 Commencement Speeches By Celebrities – From Steve Jobs to Oprah Winfrey

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Air Canada: 75 anos

Eu já falei por aqui que, em tempos de mundo digital, ser analógico é praticamente uma garantia para sair da mesmice. Vide as campanhas de Jack Daniels e diversas do Google (1 2 3 4), por exemplo.

Esses dois filmes da Air Canada, que completa 75 anos, também comprovam isso. São simples truques de camera e muitos objetos construídos.

O primeiro mostra a evolução dos aviões e aeroportos, e o segundo dos uniformes das aeromoças. Nesse último, os números atrás são controlados através de cordas e alavancas.

A criação é da agência SpaFax, com produção de Karim Zariffa.

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Olympics Over, Pop Stars Reclaim Twitter Trends


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Little Mermaid Gets Boob Job in Plastic Surgery Ad

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Falling squarely in the semi-blasphemous category is this ad for Venezuelan plastic surgery center Clinica Dempere which shows what happens to our favorite Disney characters undergo the knife.

In the ads, Evil Witch, the Frog Prince and Little Mermaid (Ariel) become transformed. Evil Witch gets major facial reconstruction and becomes a hottie, Frog Prince has a total body transformation and becomes a debonair hunk. And Little Mermaid has her tail removed, her boobs enlarged and her face transformed into, well, a train wreck as compared to Ariel’s original beautilicious innocence.

We’re all for bigger boobs in certain circumstances (especially in the case of this dancer whose boobs kept spilling out of both the top and the bottom of her much too small top) but not when it comes to the overblown efforts of some who feel turning a human into a freak is worth getting paid for.

The least they could have done was make Ariel look pretty.

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Saatchi London Channels The Truman Show For Toyota

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Saatchi London has created a wondrously futuristic-looking animated video for the new Toyota GT86. In the ad, we see a man who is resigned to his mundane, slightly 1984-ish life in a society where “feeling” is a capital offense. But once he lays his eyes on the GT86, fear of persecution is no longer an issue. And once he gets behind the wheel, there’s no stopping him.

Sort of like Jim Carrey in The Truman Show, our digitized man, stuck in a fake existence, breaks free into the real world to experience full on thrill of true human exhilaration only a Toyota GT86 can deliver. Well, in a Toyota GT86 ad that is.


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Slackliner Tightropes Between Two Speeding Volvo Trucks

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We have to agree with AdWeek’s David Gianatasio on this one. To “demonstrate the precision and control of the new Volvo FH series truck,” Swedish ad agency Forsman & Bodenfors set up a slacklining stunt whereby slickliner Faith Dickey would walk a tightrope between two moving trucks approaching tunnels.

As with other stunts similar to this that attempt to illustrate the superiority of a machine or vehicle, as Gianatasio argues, it’s really the skill of the operator as opposed to the technical precision of the machine that truly matters. Volvo could have grabbed two 20 year old 18 wheelers, a pair of great stunt drivers and accomplished the same thing.

Sure, this stunt is fun to watch but does it really demonstrate the capability of the vehicle? We’d buy into this more if Volvo had hired two overweight, beer gut-sporting slobs who’d just each downed a six pack and put them behind the wheel of a vehicle that actually could maneuver itself through the use of a sophisticated computer-aided guidance system.

Of course we take nothing away from Dickey’s accomplishment here. As she says in the video, she’s done a lot of slacklining but never before between two moving trucks. SO there’s that.


New DAA Chief: Self-regulation Working, But More Awareness Needed


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Snapped-Together Structures – The Villa Asserbo Was Assembled Like One Big Toy (GALLERY)

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Multicolored Layered

Maud Vantours est une artiste designer et plasticienne française vivant à Paris. Celle-ci manie le papier avec un talent incroyable et compose des motifs et des formes de toute beauté pour créer des graphismes originaux tels des paysages multicolores oniriques. Une sélection de ses travaux est à découvrir dans la suite.

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16 Super Rich Kid Creations – From Wealth Mocking Blogs to Luxury Baby Toys (TOPLIST)

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The super rich kid fascination was popularized by blogs like Rich…

Harveys moves £16m media account from Starcom to Walker

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NEWSPAPER ABCs: Sunday Telegraph climbs 1.4% to 456,487 copies

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NEWSPAPER ABCs: Sunday Telegraph climbs 1.4% to 456,487

The Sunday Telegraph and The Observer achieved rare monthly circulation increases in July, but The Sun on Sunday registered its fifth month of decline.

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National Geographic 2012 Winners

National Geographic a dévoilé comme chaque année les gagnants du concours des plus beaux clichés de l’année 2012. Des images splendides, d’une beauté saisissante à découvrir dans la suite de l’article en commençant par le vainqueur du concours : le cliché de Cédric Houin dans une yourte isolée au Kyrgyzstan.

Vo Anh Kiet – 2nd place winner

Andrea Guarneri – 3rd place winner

Fred An – Merit winner

Lucia Griggi – Merit winner

Peter DeMarco – Merit winner

SauKhiang Chau – Merit winner

Camila Massu – Merit winner

Ken Thorne – Merit winner

Ken Bower – Merit winner

Michelle Schantz – Viewer’s choice winner

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