(TrendHunter.com) Lily Donaldson for Numero by Tom Munro is dressed to impress in sultry looks styled by Charles Varenne. Lily has been captured wearing all-black attire, including fur-lined coats, high-waisted skirts,…
Smashbox Cosmetics, the L.A. based make-up brand, will be the headline sponsor of IPC Media’s Look magazine high-street catwalk event, The Look Show, which takes place on 6 October.
Read the full text of the speech where Shine chairman Elisabeth Murdoch distanced herself from her brother James and the troubles at the News Corporation newspapers, praised her father Rupert’s vision and publicly supported the licence fee.
Anchor, the Arla-owned butter brand, is readying the launch of an online loyalty scheme called Anchor Rewards Club, which offers members branded memorabilia and location-based experiences.
Advertising Agency: Poke, London, United Kingdom
Creative Director: Gavin Fox
Agency Producer: Kate Duckham
Exec Producer: Stephen Whelan
Producer: Serena Noorani
Director of Photography: David Procter
Phantom Flex: Green Door Films
Edit: Sam Jones – Cut + Run
Post: Ally Burnet – Studio 66
Grade: Luke Morrison – The Mill
Production Company: White Lodge
King of Shaves, the male grooming brand and direct competitor to Gillette, aims to increase its brand awareness by sponsoring the Welsh sailing team for this year’s Extreme Sailing Series.
(TrendHunter.com) With Fan Expo underway and avid fans anxiously putting the final touches on their costumes, why not go the extra mile and slip on some of these geeky undergarments? Instead of putting all of your…
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Director: Maxi Itzkoff, Mariano Serkin
Creative Director: Ariel Serkin, Juan Pablo Lufrano
Creative: Diego Gueler Montero. Charlie Lanus
Director: Nico and Martin
DoP: Javier Julia
Power Vibe Studio asked TBWA East Africa to create awareness for their new gym, and to convince people that their weight-loss strategies and special equipment could really build a difference in the physique and fitness of their potential clients. But they had to overcome the perception (even in Africa!) that all ads are retouched in Photoshop and therefore those images are no longer believable. The solution that TBWA proposed was a real-life “Before & After” demonstration showing the dramatic difference between a healthy & fit person – and someone not quite so fit! Two girls of quite different physiques were dressed identically and walked side-by-side through local shopping areas. As they passed, their T-shirts read “Before” and “After” on the back, with the “After” shirt carrying the gym logo and the slogan “build a difference”. Surprised onlookers had a bit of a chuckle. And quite a few of them asked for more information, with intentions of joining the programme.
Advertising Agency: TBWA East Africa, Nairobi, Kenya
Creative Director: Jimmy Geeraerts
Copywriter: Mark Kovalevsky
Producer: Dennis Mitoko
Director: Jimmy Geeraerts
DOP: Steve Ominde
Editor: Aaron Ayuyo
Additional credits: Maureen Njoki, Irene Njenga, Dorothy Oliech, Neil Thomas, George Ngechu, Ooi Chok Yan
L’excellente marque coréenne Appree a eu l’excellent idée de proposer des stickers et post-its sous forme de fleurs de cerisier. Appelé simplement Cherry Blossom Memo Stickers, cet objet simple et élégant ajoute de la fraîcheur et de la couleur sur un bureau. Plus d’images dans la suite.
Lynx has launched a commemorative video that features more than 30 references to its famous ads, to celebrate reaching a million fans on Facebook.
Elisabeth Murdoch, chairman of production company Shine, used the MacTaggart lecture at the Edinburgh TV festival to distance herself from her brother James, stress the importance of having media “values” and publicly support the licence fee.
News Corporation is parting company with chief digital officer Jonathan Miller at the end of September, ahead of the separation of its publishing and entertainment business.
A holiday promotion between Lady Gaga and Barneys New York
Advertising Agency: Digital Surgeons, New Haven, CT, USA
Creative Directors: Peter Sena, Mark Myrick
Le studio américain Continuum Fashion a imaginé récemment une paire de chaussures appelée Strvct réalisée grâce à un dispositif d’impression 3D. Avec un look futuriste est un structure composée de nylon, la paire tout à fait portable donne un rendu visuellement intéressant. Plus dans la suite.
In Turkey awareness and participation of Earth Hour still remains as a big issue. Some people are not interested at all; others who seem to be interested are not willing to spend one long hour in the dark. And today people in general are not willing to do any kindness without waiting anything in return. We needed to motivate people by showing them that no good intent in life remains unrewarded and spending one hour in the dark may not be that boring after all. We prepared a big surprise that can only be experienced during Earth Hour. The idea behind it was to reward people for their participations. People who switch off and enter our web site during Earth Hour had the chance to watch surprise videos from 22 top celebrities. The content of the videos were quite exciting since celebrities did performances that they never did before.
Advertising Agency: Leo Burnett, Istanbul, Turkey
Creative Directors: Onur Ayl?, ?dil Ako?lu
Art Director: Merve Abayo?lu
Copywriter: Yasemin Aze Macun
Additional credits: Offline Production
Advertising Agency: Scholz & Friends, Kyiv, Ukraine
Creative Director: Mikhail Krivorouk
Art Director: Nikolay Sokolov
Copywriter: Ira Boyko
In this week’s edition of Klubi we look at the value of brand storytelling and extended narratives.
Today, we experience stories in pieces. The narratives we encounter on a daily basis are increasingly fragmented, disrupted by different technologies and platforms. The linear narrative is disappearing as our concentration span slips and brands are attuned to this, […]
Ms. Murdoch also confirmed that she had asked Rebekah Brooks to resign as CEO of News Corp.'s U.K. newspapers division.
Advertising Agency: ADK Fortune Communication Pvt. Ltd., Gurgaon, India
Creative Directors: Rahul Katiyar, Tamana Virmani, Karimuddin Khan
Art Directors: Karimuddin Khan, Rahul Katiyar
Copywriter: Rahul Katiyar
Illustrator: Karimuddin Khan
Additional credit: Yatendra Johri
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