Aug
24
YOUTUBE KLUBI #18 – BRAND STORYTELLING AND EXTENDED NARRATIVES
Posted in: UncategorizedIn this week’s edition of Klubi we look at the value of brand storytelling and extended narratives.
Today, we experience stories in pieces. The narratives we encounter on a daily basis are increasingly fragmented, disrupted by different technologies and platforms. The linear narrative is disappearing as our concentration span slips and brands are attuned to this, […]
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