Aug
29
Derided for its Older Viewers, CBS Calls 54 the New 49
Posted in: Uncategorized
People from 45 to 64 years old were least affected by the recession, according to Census data on median incomes.
Aug
29
How BIC Could Have Avoided the ‘BIC for Her’ Social Debacle
Posted in: Uncategorized
It's hard to imagine a firestorm around something as benign as a ballpoint pen, but BIC for Her has just joined the ranks of brands punked by social media.
Aug
29
Restaure você mesmo o “Ecce Homo”
Posted in: Uncategorized
Mesmo com todo tipo de montagem, piada, paródia e até filme, o meme não para.
A BBH London resolveu homenagear todos os Ursulões ao redor do mundo, e criou uma ferramenta para que qualquer um possa fazer sua própria restauração do “Ecce Homo”.
É o The Cecilia Prize, relembrando o trabalho inesquecível de Cecilia Gimenez. Você faz a sua obra, tuíta a imagem com a hashtag #ceciliaprize e aparece na galeria.
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Aug
29
Literature Quote Illustrations
Posted in: UncategorizedL’artiste Evan Robertson a pensé une série d’illustrations éditées en posters se basant sur des citations célèbres de grands noms de la littérature. Reprenant des propos connus de Poe, Hemingway, Sartre ou encore Salinger, le résultat très réussi est à découvrir dans la suite de l’article.
Aug
29
Harry Shearer Composes Ode to Celeb Booze Endorsers
Posted in: Uncategorized
Madonna shilling for Smirnoff was the last straw for the comedian.
Aug
29
Brasil é o país que passa mais tempo no Flipboard [Infográfico]
Posted in: Uncategorized
O Flipboard completou dois anos desde o seu lançamento, e apresenta em um infográfico suas principais estatísticas.
São 20 milhões de usuários, que geram 1 bilhão de páginas viradas por mês. Além das seções mais populares, mostram também o uso por país. Apesar de não estar no TOP5 em quantidade de usuários, o Brasil é o que passa mais tempo no Flipboard.
Eu ajudo naquele número ali de que o app é mais usado em tablets nos domingos, mas confesso que tenho preferido mais o Zite e o News.me, já que mostram mais notícias do que a interação de amigos em redes sociais.
É óbvio que dá pra configurar todo tipo de conteúdo no Flipboard. Eles agora vão investir também em vídeo, com uma seção “TV”, mas essa parte eu sempre esqueço pra ficar no “Cover Stories”.
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![News.me: Um agregador de notícias com leitura offline [iPhone]](http://www.brainstorm9.com.br/wp-content/uploads/2012/04/newsme2.jpg "News.me: Um agregador de notícias com leitura offline [iPhone]")
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Aug
29
Nike CTR360 Maestri III: Take Control
Posted in: UncategorizedAdvertising Agency: Wieden + Kennedy, London, United Kingdom
Aug
29
Land Rover charts 65-year history in first brand campaign
Posted in: UncategorizedLand Rover launches its first brand campaign, which charts the history of the car marque back to its beginnings in 1947, breaking during tonight’s coverage of the Paralympic Games on Channel 4.
Aug
29
Lumini Photography: Get a better
Posted in: Uncategorized
Brazilian photographers are facing a very tough competitor lately: image banks. Clients are cutting production budgets for print ads and choosing cheaper ready images rather than professional photographic work. Lumini, a highly awarded Brazilian photography studio, asked Lápiz to create a print campaign to address this problem. The campaign highlights the bold contrast in imagery and proves you can get a better photo if you work with Lumini.
Advertising Agency: Lápiz, Chicago, USA
EVP, Chief Creative Officer: Laurence Klinger
Creative Directors: Ciro Sarmiento, Maria Bernal
Associate Creative Director: Flavio Pina
Art Director: Flavio Pina
Copywriter: Hilary Haselton
Aug
29
Olympics boost for in flux Chime
Posted in: UncategorizedChime Communications, home to VCCP and sports marketing group CSM, has reported a 47% lift in headline pre-tax profit to £10.9 million for the first six months of the year, boosted by heavy involvement in the London 2012 Olympics and Paralympics Games.
Aug
29
Foreign football joins YouTube in partner deal
Posted in: UncategorizedLoveFootball, a new foreign football league highlights channel launched on YouTube by international sports media rights agency MP & Silva, has attracted 8,000 video views.
Aug
29
Old Spice pumps out interactive music activity
Posted in: UncategorizedWieden & Kennedy Portland has created a digital campaign for Old Spice to promote Danger Zone, the brand’s latest scent, which features muscleman Terry Crews playing a drum set with his muscles.
Aug
29
Samsung enlists Paralympic athlete bloggers
Posted in: UncategorizedSamsung has enlisted Paralympic athletes to create digital content using its devices, as part of its sponsorship of the Paralympic Games, which start today (29 August).
Aug
29
M&S pledges to ‘fail fast and move on’ with £250m ecommerce drive
Posted in: UncategorizedMarks & Spencer is embarking on a strategy of “failing fast and moving on” to turn the business into an ecommerce powerhouse through a £250m investment.
Aug
29
Nova Zelândia lança campanha associando o país à Terra Média
Posted in: Uncategorized
Peter Jackson e a Warners Bros. podem economizar milhões com isenção de impostos na Nova Zelândia, mas o país também quer aproveitar bem a exposição com as filmagens de “O Hobbit”. O mesmo aconteceu com a trilogia “O Senhor dos Anéis” no começo dos anos 2000, mas agora o departamento de turismo do país prepara uma campanha específica para isso.
“100% Middle-earth, 100% Pure New Zealand” associa o mundo fantástico de Tolkien com as belezas e possibilidades da Nova Zelândia, como magos que transformam água em vinho, criaturas que vivem em cavernas antigas e montanhas protegidas por deuses.
O filme (abaixo) promete ser a primeira de muitas ações da campanha na esteira dos próximos três filmes de Peter Jackson. Há alguns anos, a Nova Zelândia descobriu em pesquisa que 6% dos turistas (algo entre 120 a 150 mil pessoas) citaram “O Senhor dos Anéis” como um dos principais motivos para visitar o país.
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Aug
29
Sure, ThinkPads Sell Well, But What About Brand Lenovo?
Posted in: Uncategorized
He's dropped laptops from planes and sent school science projects into space, but can Lenovo CMO David Roman make the world's No. 2 computer maker cool?
Aug
29
Pitiful Puppy Confessional Blogs – The ‘Dog Shaming’ Tumblr Exposes the Bad Behaviour of (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The ‘Dog Shaming’ Tumblr is an adorable collection of some of the most ludicrous and hilarious things that your dog does that bugs you. Their adorable faces are captured alongside a note…
Aug
29
Ad watchdog takes Scooby Doo down from Swizzels Town
Posted in: UncategorizedSweets manufacturer Swizzels-Matlow has been forced to remove Scooby Doo, the children’s TV character, from its website, after a complaint from children’s food campaign group Sustain.
Aug
29
Brucciani: Wi-Fi
Posted in: Uncategorized
“Free Wi-Fi now available.”
Advertising Agency: Big Communications, London, United Kingdom
Executive Creative Director: Dylan Bogg
Creative Director: Billy Mawhinney
Art Director: Ed Bentinck
Copywriter: Josh Pearce
Group Head: Tim Jones, James Cross
Designer: Duncan Bancroft, Simon Dilks
Aug
29
Man City launches kids’ website City Kicks with John Brown
Posted in: UncategorizedBarclays Premier League Champions Manchester City have launched a website aimed at targeting young football fans as part of a new kids’ membership scheme called City Kicks.
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