Jun
27
Why Is Pew Being Bashed for Its Glowing Study of Asian Americans?
Posted in: Uncategorized
Lessons from the bashing of Pew's study of Asian Americans: Target, but reflect nuance, show consumers you respect their diversity.
Jun
27
Jung von Matt’s Cannes Lions Wins Questioned
Posted in: Uncategorized
Adland wonders whether or not Jung von Matt padded their “Stones Telling Stories” case study which outline work that ultimately won a Media Gold Lion and an Integrated Bronze Lion.
Jun
27
Sea Shepherd: Vida marinha bélica
Posted in: Uncategorized
Nessa campanha para a ONG marítima Sea Shepherd Conservation Society – fundada em 1977 pelo ecologista canadense Paul Watson – baleias e golfinhos se transformaram em armas de guerra pra enfrentar os humanos.
Diz o texto: “Enquanto eles não aprenderem a se defender sozinhos, nós faremos por eles.”
/via Fubiz
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Jun
27
Do Media Agencies Need a Paul DePodesta? Carat Says Yes With Hire of Mike Vitti
Posted in: Uncategorized
Mike Vitti, Carat's new "Moneyball" hire who is senior-VP and group director of the data and analytics practice, talks to Ad Age about bringing his sports-data expertise to the media agency.
Jun
27
My Media Week: Louise Gaynor
Posted in: UncategorizedThis week, Target Media chief operating officer Louise Gaynor gets the lowdown from the E3 gaming show, breaks her non-drinking vow when she bumps into Nigel Almond, and is taught about out-of-home by Posterscope.
Jun
27
Holly Wood Scultpures
Posted in: UncategorizedAnthony Knapik et Emmanuelle Lugand du studio de retouche La Souris sur le gâteau ont réalisé numériquement des scultpures en bois. Appelée Holly-Wood, cette série de créations reprend des symboles de la culture populaire comme Mario ou Sonic. Plus de ces créations réussies dans la suite de l’article.
Jun
27
How to design an Elvis mouse
Posted in: Uncategorized
One of the most curious, amusing and thought-provoking projects of the Design Interactions graduation show this year asks questions that range from ‘What is more important in making us who we are: our genes or the experiences we go through in life?’ to ‘Can a mouse be Elvis?’ and ‘Does buying a pre-owned item gives one the legal right to another individual’s genetic data?’
The project is called ‘All That I Am’ and with it, Koby Barhad suggests that we could create an Elvis mouse using a specially-designed set of training cages and 3 online services continue
Jun
27
How to Get One Million Twitter Followers
Posted in: Uncategorized
Akin, in some small way, to the famed Million Dollar Homepage, two Martin Agency creatives are out with Twitterich, an effort that aims to garner one million followers on the @1MillionRIcher Twitter account.
Jun
27
Epsilon Look Book Highlights Most Creative Email Marketing
Posted in: Uncategorized
Marketing firm Epsilon is out with its sixth Look Book that highlight creativity in email marketing.
Jun
27
75 Super Soccer Finds – From Euro Cup Cupcakes to Fair Trade Sports Gear (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) The Euro Cup 2012 is currently all the buzz in the sports world and these super soccer finds will definitely enhance the soccer frenzy.
This collection reveals everything from soccer-inspired shoes,…
Jun
27
“Amor, deixa que eu faço o site do nosso casamento”
Posted in: Uncategorized
Então um dia você resolve casar. É tudo muito lindo até perceber o trabalhão que dá pra organizar tudo… do jeito que a noiva quer, é claro.
E desde que inventaram a internet, agora existe mais uma tarefa para a infinita lista de preparativos: o site. “Mas isso não é problema”, você exclama em voz alta. “Deixa comigo que eu faço o site!”
Você pensa que qualquer coisinha no WordPress, Blogspot ou no Tumblr já resolve, certo? Não depois desse site da Jess e do Russ.
Justiça seja feita, eles contaram com a ajuda de vários amigos, principalmente nas ilustrações. Mas não importa meu amigo, se você prometeu um site, a partir de agora tá ferrado. Olha lá: jessandruss.us
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Jun
27
Digital Agency Launches Tumblr Commerce Service for Brands
Posted in: Uncategorized
Pinterest seems made for e-commerce, but an agency is betting that Tumblr users also have a hankering to buy things in the pictures.
Jun
27
Cannes 2012: Diageo’s CMO Barwell looks beyond the 30 second spot
Posted in: UncategorizedMatthew Barwell, marketing and innovation director of Western Europe for Diageo, talked to Campaign about the alcohol giant’s increasing involvement in branded content.
Jun
27
Air New Zealand safety video features Snoop Dogg and Obama
Posted in: UncategorizedAir New Zealand has launched a humorous in-flight safety video featuring animations of American and international celebrities, including Barack Obama and Snoop Dogg.
Jun
27
Sea Shepherd Campaign
Posted in: UncategorizedLa Sea Shepherd Conservation Society est une ONG maritime fondée en 1977 par Paul Watson, écologiste canadien, dédiée à la protection des océans. Voici cette nouvelle campagne de communication avec des visuels impactants réalisés par Viken Guzel et Jean-Christophe Royer. A découvrir dans la suite de l’article.
Jun
27
Brahma apresenta Loco vs. Boca: Uma homenagem a final de Corinthians e Boca Juniors na Libertadores
Posted in: Uncategorized
Nos últimos anos, a Nike dominou a área de campanhas futebolísticas no Brasil. Muito pela Seleção Brasileira, um pouco pelo Flamengo, mas principalmente pelo Corinthians – quando lançou a maior iniciativa que um clube de futebol nacional já teve.
Porém, desde que assumiu acordos com outros times – Santos, Coritiba, Bahia e Internacional – as campanhas específicas pró-clubes da marca minguaram. É claro que digo isso por causa do Corinthians – que está em um de seus melhores momentos e a Nike nem sequer abriu a boca (sem trocadilho) – mas até pelo Santos, que nem um videozinho sobre ter sido campeão Paulista em 2012 ganhou.
Dessa forma, o espaço fica aberto para outras marcas, que até então não tinham relação forte com nenhum clube.
A Brahma, por exemplo, que vem trabalhando com mensagens de apoio aos times que patrocina e humor futebolístico nas redes sociais, agora lança esse comercial em alusão ao jogo de hoje: A primeira partida da final da Libertadores entre Corinthians e Boca Juniors.
A criação é da Africa. E #VaiCorinthians!
Abaixo os prints da campanha:
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Jun
27
Winning brands at Cannes: your one-stop guide to the gongs
Posted in: UncategorizedMarketing has crunched the numbers and brought together the ultimate ranking of which brands stole the show at the Cannes Lion Festival of Creativity 2012.
Jun
27
James Copley to leave Kinetic after 14 years
Posted in: UncategorizedJames Copley, UK chief operating officer at WPP-owned outdoor media specialist Kinetic, is to leave the company after 14 years “to take time off from the world of advertising”.
Jun
27
Yahoo and Spotify ink global partnership
Posted in: UncategorizedYahoo and Spotify have struck a global partnership allowing the digital music service to be integrated across Yahoo’s media network.
Jun
27
Sheraz Dar exits in property portal merger
Posted in: UncategorizedPrimelocation and FindaProperty marketing director Sheraz Dar has left the firm following its merger with property portal rival Zoopla.
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