Avianca Tours: France

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Advertising Agency: Sancho BBDO, Bogotá, Colombia
Executive Creative Directors: Hugo Corredor, Giovanni Martínez
Creative Directors: Andrés Marantá, Juan Gómez
Art Director: Sandra Murillo
Copywriters: Pablo Naval, Juan Gómez
Art Director: Andrés Marantá
Account Director: Rosario Garavito
Illustrators: Sandra Murillo, Diana Quintero


Quechua Brand Movie 2012

Voici en exclusivité sur Fubiz, le nouveau film et campagne publicitaire de la marque Quechua par l’agence Fred&Farid résumant ses produits et son univers. Un showreel sur une bande son de Chut on vous écoute, avec une captation d’images du Studio Ores, Capsus Film et Simon Favier.



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Previously on Fubiz

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Chic Athletic Editorials – The Foam Magazine July 2012 Photoshoot is Highly Sporty (GALLERY)

(TrendHunter.com) The Foam Magazine July 2012 photoshoot featuring Camille Rowe is focused upon athletic female styles. The French model is found in an array of outdoor apparel, as she assumes various yoga positions….

100 Chic Blurry Editorials – From Hazy Boudoir Photoshoots to Uncanny Couture Captures (CLUSTER)

(TrendHunter.com) These chic blurry editorials speak to a tendency in the fashion, photography and styling worlds to mask over precise details. Teams of talented professionals have emphasized the beauty that comes…

Chic Apocalyptic Editorials – The Survival Mode Photoshoot Highlights a Dynamic Dystopia (GALLERY)

(TrendHunter.com) The ‘Survival Mode’ editorial graces the latest issue of The South Magazine. Photographer An Le captures models Alexa Johns, Falls Kennedy, Lara Lill, Lindsey Low, Aaron Odum, Andrew…

40 Strange Cosmetic Concepts – From Weight Loss Lip Gloss to Lavish Mink Eyelashes (CLUSTER)

(TrendHunter.com) These strange cosmetic concepts have altered the way brands like MAC Cosmetics, Lancome and Clinic interpret the makeup industry. While the traditional deep red lip rouge has yet to go out of style,…

Kartik Iyer: Interview

 

Born in 1975 Chennai. Spent 8 years growing up in Africa. Returned to Chennai in 1985. Learnt to play the mridangam for 3 years. Acted in 27 full fledged theatre productions. Joined advertising in Dec 1995 as an intern. Did six years between Chennai Bangalore learning to be a copywriter. Worked in Y&R Dubai for 3 years from 2001-2004. Worked in Ogilvy Bangalore for 3 years. Started Happy in 2007 with Praveen Das. Love movies, music, design and pop art. Moonlight as a stand up comedian as The HigherIyer Show.

?Why are you into Advertising??
Cos it’s the only place you get to use your creative muscles with every medium that’s exists. I also get bored easily, so it helps to keep focusing on different brands with different needs. But I didn’t know any of this when I started my career. Actually I loved commercials and asked someone who ‘thought’ of them. Someone said the agency and I decided I would learn to be a copywriter. It took me 5 years to realize what I actually wanted to do was direct ad films. Hopefully I’ll get there some day.

?Did you attend school for fine art or design or Communications??
Did my bachelors in visual communications at Loyola College, Chennai (1993-1996)
Tell us about your recent work campaign??The most popular is the Flipkart – No kidding. No worries. – campaign. Am particularly proud of it cos it was good advertising packed with the perfect dash of creative punch. It was not only great fun working with kids on the campaign. It resulted in 800% growth for the clients business. Add to that, that it was rated among the top 5 recalled campaigns of 2011.

?Were there any particular role models for you when you grew up??
Walt Disney. Bill Cosby. Pink Floyd. Richard Pryor. Al Pacino. Quinten Tarantino. Steve Jobs.

?Who was the most influential personality on your career in Advertising?
Shahir Zag. He continues to influence me even today.

?Where do you get your inspiration from?
Music. Movies. Video Games. Typography. Fashion. Stand up comedy. Life.

Do you have any kind of a program to nurture and train young talent??
While we try to meet once in six months to work as a group and nuture team building, I don’t think we have a structured program to impart. We have a culture that we try to live by and people pick up from that.
?Tell us something about the ‘Happy’ Environment.
Its a high energy zone. Some people feel naturally drawn to this energy and tend to become part of it exuding their own into the environment. For some its over bearing, and they leave. We have people from very different backgrounds. The love for all things cool and awesome brings us together for sure. The power of appreciation, sigh.
?Tell us about your biggest challenge as the Creative Director of Happy…
Defining that role is the biggest challenge.
?Tell us about your 1st work as a creative director in the field of advertising.
The A R Rahman campaign for worldspace satellite radio, done at Ogilvy & Mather in 2006. Technically I was only ACD then, but I would say that was my first role as a CD from being there and seeing the campaign through from conception to release.
?Pick and tell us about one of all your past campaigns, your personal favourite…
The Flipkart – No kidding. No worries. campaign and the Lee Never Wasted bag design from the recent past.
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad??
One can say unreasonable cost of print media has contributed to this. No budget for production – so headline and clipart (read as graphic elements). Add to this a large percentage of unimaginative people in our industry.
?Do you think brands who’s advertising wins awards, do well in the market??
For sure. The biggest ideas that win awards, in the biggest award shows are all real work. And that’s how they become the biggest brands.
?What advice do you have for aspiring creative professionals??
Only now you have the energy to work hard and party harder. Make sure you work hard, too.
?Who would you like to take out for dinner??
Add the-hottest-actress-in-your-head-name here. Hey we like the same girl. Awesome! High five.
What’s on your iPod?
All kinds of music.

Mac or PC?
Its like asking someone to choose between a bandra boy and Priyanka Chopra. But in this case – Mac.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

Newspaper Couture – Mary Design Presents Interesting Headgear (GALLERY)

(TrendHunter.com) When I think of newspaper hats, a three-cornered pre-school design comes to mind, but Mary Design at the Minas Trend Preview in Belo Horizonte, Brazil, replaced this association with sophisticated,…

DIY Nail Polish Glassware – Make Colorful Glasses with this Project by Joanna Bean Martin (GALLERY)

(TrendHunter.com) This fun project by Joanna Bean Martin will spice up your dishware with a marbled effect. The best part is that it’s super easy to do, and requires very little materials that you most likely…

70 Fabulous Floral Styles – From Bright Blossom Photoshoots to Vibrant Punk Fashion (CLUSTER)

(TrendHunter.com) Floral styles have become more than what Grandma wears or what curtains look like. With updated prints, designs and stylings, floral has become a chic spring go-to.

The fabulous floral fashions…

Municipality of Parnamirim: Violence In Traffic Starts With Words

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“Violence in traffic starts with words.”

Advertising Agency: RAF Communicação, Natal, Brazil
Creative Director: Mark Wynkler
Art Director: James Williams
Copywriter: Saulo Sousa
Head of Art: James Williams
Photographer: Luciano Azevedo
Illustrators: Gustavo Lourenço, Fabrício Cavalcante


Dermalase Clinic Hair Removal: Mouse Hole

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“Skin. Smooth Skin.”

Advertising Agency: Spark*, Dubai, UAE
Creative Director / Copywriter: Jamal Iqbal
Art Director / Illustrator: Tamer El Sawi


78 Beautifully Blurred Photoshoots – From Mystical Female Portraits to LSD Vision Photography (CLUSTER)

(TrendHunter.com) From hazy fashion editorials to surreal conceptual photography, these blurred photoshoots offer a cornucopia of swirling, sweeping eye candy to indulge in.

One of the most compelling aspects of…

Private Detective Y. Shorohov: Fingerprint Lifting Stationery

An image is developed like a photo by the client himself with the means of pencil or a special material that is used to lift fingerprints.

Advertising Agency: StreetArt, Yekaterinburg, Russia
Creative Director: Evgeny Fateev
Art Director: Andrey Kolokolov
Designers: Anfrey Kolokolov, Nikita Kolmogorov, Dmitry Chabanov


Cillit Bang: Tillic Gnab

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Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive creative director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman


58 LEGO-Inspired Electronics – From Digital Block Clocks to Toy Brick Picture Cameras (CLUSTER)

(TrendHunter.com) Everyone’s favorite building block proves it’s a whole lot more than a playroom standby with these LEGO-inspired electronics. The creative minds behind these toy technological wonders…

65 Upside-Down Concepts – From Odd Inverted Tannebaums to Hyperreal Hanging Chickens (CLUSTER)

(TrendHunter.com) The proliferation of upside-down concepts has turned traditional designs on their head, literally. Small confections and large architectural structures have been inverted to suit the needs of a new…

Fortune 500 Infographics – The Sortable Apple by the Numbers Chart Shows Exponential Growth (GALLERY)

(TrendHunter.com) The Sortable Apple by the Numbers infographic shows the remarkable journey of Apple as a Fortune 500 company throughout the years. With displays indicating it has the GDP of New Zealand, the…

Snickers: Baseball Cap Face, Beanie Face

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena, Peter Kain
Art Director: David Diliberto
Copywriter: Tommy Troncoso
Illustrator: Morning Breath
Art Buyer: Cindy Pardy


Konzerthaus Dortmund: Honours The Musicians Of The Sunken Titanic

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Tobias Grimm, Jens Pfau
Account Executive: Peter Stroeh
Copy: Alexandra Stock, Julia Radlwimmer
Art Direction: Samuel Huber, Katrin Stanek, Thimon Machatzke
Account: Annette Krebs, Franca Harder
Production: Markenfilm, MHOCH4
Director: Benjamin Wolff,
DOP: Timo Schwarz,
Producer: Ludger Gorschlüter, Sandra Garsztecki
Editorial Journalist: Carsten Meincke,
Managing Partner: Johannes Bittel, Bernhard Jungwirth
Postproduction: Infected Postproduction
Post Producer: Ulrike Kramer, Anna-Lena Tisson
Editor: Annett Kiener