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| THE ORIGINAL? Autan Insect Repellent – 1997 “The insects will have to change their diet” Source : Cannes GOLD LION, Agency : ALMAP/BBDO (Brazil) |
LESS ORIGINAL Mugga Insect Repellent – 2012 Headline : “Mosquitoes don’t like you anymore” Source : Adsoftheworld Agency : BBDO Warsaw (Poland) |
Focus sur le travail du photographe David Stephenson qui se porte sur les voûtes de cathédrales et églises du Moyen Age. Avec des clichés simples mais montrant la beauté l’architecture de ces monuments de l’Histoire, une série d’images est à découvrir dans la suite.
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(TrendHunter.com) Ridiculous hairy creations have been the primary focus of marketing campaigns, fashion collections and even home furnishings. Designers cannot seem to get enough of the bearded motif, especially…
Jonathan Mak Long never thought his tribute to Apple founder Steve Jobs would go viral, much less lead to his spearheading a design for Coca-Cola.
Jonathan Mak Long never thought his tribute to Apple founder Steve Jobs would go viral, much less lead to his spearheading a design for Coca-Cola.
FBi Radio, your radio of choice if you live in Sydney, is screening the most excellent “Press.Pause.Play” to raise much needed funds. Check out the trailer featuring luminaries of modern digital creativity such as Moby, Lykki Li and Seth Gordon. A film about fear, hope and digital culture. Get tickets here.
As their site asks: “The […]
(TrendHunter.com) As the weather alludes to the approaching summer, so to does the increase in nomad-inspired fashion statements, apparel that advocates for freedom and adventure. Nomad, vagabond, gypsy, drifter and…
Jaguar wasn't involved in the "Mad Men" episode last night, in which it played a major part. But it was pleased with the exposure — despite a sticky plot line.
Zoom Media & Marketing, a digital out-of-home company based in Montreal, has hired Universal McCann TV executive Catherine Warburton as senior VP-business development in the U.S.
"The opportunity to work … alongside some of the brightest scientists and inventors in the world was something my inner nerd just couldn't turn down," said Mr. Tait, who was on the Old Spice Response Campaign and recently became a partner at W&K.
Stéphanie Jung est une photographe qui interroge l’urbanisme des grandes villes. A l’image des clichés de Tokyo et du Japon qu’elle nous dévoile dans la suite de l’article, cette dernière est à la recherche de clichés en surimpressions pour accentuer le rythme soutenu de la ville.
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(TrendHunter.com) Australian supermodel Abbey Lee Kershaw stars in a flowery and pastel-hued boudoir shoot for the Vogue China May 2012 issue. The playful shoot pictures Abbey Lee perched in a windowsill wearing some…
Quê Advertising created for Petrobras, the biggest energy company in Brazil, a promotion that took place inside a movie theater. People were surprised when a time machine showed up in front of them. It was not 3D effect, but a special projection. The goal was to show that you don’t have to travel through time to arrive in the future.
Advertising Agency: Quê, Brazil
Creative Directors: Eduardo Almeida, Chiquinho Lucchini
Head Of Planning: Tatiana Soter
Account Director: Tatiana Soter
Copywriter: Eduardo Almeida, Raphael Fiuza and Isabella Ribeiro
Art Director: Bruno Tavares, Marcelo Cruz and Marcello Cunha
Account: Denise Rodrigues and Marcia Perdomo
Producer: Graziela Morgade
Assistant Producer: Liliane Deluiz
Head Of Media: Fátima Rendeiro
Media Team: Mário Raposo, Rafael Machado and Camila Araújo
Video Producer: Edu Cama (Dínamo Filmes)
Sound Design: Passarinho (Nova Onda)
Doctors’ claims that brands like McDonald’s and Coca-Cola should be banned from sponsoring the Olympics are “unfair” and represent “a serious abdication of their responsibility”, according to the voice of British advertisers, ISBA.
Today we introduce Basics, a series of quick conversations with media leaders on everything you need to know to succeed.
(TrendHunter.com) The festival season has just started so it is time to match your outfits with this year’s festival fashion, which Ensemble Magazine has spotted. The Coachella music festival in Indio,…
OK so we’ve seen car configurators online before. But we don’t think we’ve seen one that’s used YouTube.
Facebook’s average CPM has increased by 41 percent since Q1 2011 according to the latest Global Facebook Advertising Report from TBG Digital.
The momentum for "GMA" appears to have been sparked by recent appearances by former "Today" host Katie Couric.
To find the hottest trend in China's personal-care and grooming industries, head to the men's department.
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