Google Creates TV-Like Measurement Metric


The giant joins ComScore and Nielsen as a purveyor of products that let advertisers measure web buys like they do TV buys.

Leo Burnett Iberia: Fred’s


Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Supervisor: Fred Bosch
Copywriter: Fred Bosch, Juan García-Escudero
Art Director: Gilberto Barros
Digital Creative: Fred Bosch, Gilberto Barros, Juan García-Escudero
Head of Digital: Asier García
Head of Programming: Víctor Moreno
Programmer: Luis Marcano
Head of Online PR: Sarah Okrent
Animator: Lucas Pasquini

Toku-Chan Korean BBQ House: Sheep


Advertising Agency: Grey, Tokyo, Japan
Group Creative Director: Kanji Miyagawa
Creative Director: Koichi Hosoya
Art Director: Daisuke Suzuki, Yukika Anan
Copywriter: Yukika Anan
Producer: Yuta Sato
Production Company: Amana
Photographer: Makoto Horiuchi
Retoucher: Kazuyo Ohi
Assistant Producer: Katsuro Okunuki

Toku-Chan Korean BBQ House: Tongue


Advertising Agency: Grey, Tokyo, Japan
Group Creative Director: Kanji Miyagawa
Creative Director: Koichi Hosoya
Art Director: Daisuke Suzuki, Yukika Anan
Copywriter: Yukika Anan
Producer: Yuta Sato
Production Company: Amana
Photographer: Makoto Horiuchi
Retoucher: Kazuyo Ohi
Assistant Producer: Katsuro Okunuki

Harvey Nichols: Men, Women


Advertising Agency: Y&R, Dubai, United Arab Emirates
Creative Director: Shahir Zag, Kalpesh Patankar
Copywriter: Shahir Zag
Art Director: Kalpesh Patankar
Photographer:The Remix Studio
Illustrator: The Remix Studio

Dymo: Cletus


“Avoid the confusion.”

Advertising Agency: M&C Saatchi, New Zealand
Executive Creative Director: Dave King
Copywriter: Dave King
Art Director: Frances Cooke, James Bowman
Photographer: stephen langdon
Retoucher: Neal Morshead
Account: Lou Devine, James Johnston, Emma Dalton, Louise Larkin

Aimee McKay lands sales director role at BlowUp Media

Outdoor media company BlowUp Media has appointed Aimee McKay to the newly created role of sales director.

100 Cozy Cardigans – From Collegiate Couture Editorials to Lively Hipster Lookbooks (CLUSTER)

(TrendHunter.com) While many people love nothing more than lounging around in shorts and a t-shirt while the sun is shining and the temperature is rising, there is nothing wrong with the cooler seasons, and these…

VIDEO: Can the public name the Olympic sponsors?

As the 100 day countdown to the 2012 London Olympics begins, Marketing asks the public if they know which brands are sponsoring the games.

VIDEO: Can the public name the brands sponsoring the Olympics?

As the 100 day countdown to the 2012 London Olympics begins, Marketing asks the public if they know which brands are sponsoring the games.

London 2012 slogan ‘Inspire a generation’ to appear on Olympic merchandise

The slogan for the London 2012 Olympics has been unveiled as “Inspire a generation”, which will appear on all Olympic signs and merchandise.

Honda Targets Pinterest Users, Asks Them to Take a Day Off


While other major auto brands have squatters using their handles, Honda is one of the early starters on the platform, offering heavy users $500 to take a "Pintermission" to get out and actually visit some of the places they've been pinning about.

Free glossy monthly prepares for launch

Amuse, a free monthly fashion lifestyle glossy targeting affluent women readers in London, is launching on 30 April with a print run of 120,000.

Comment on Sky: X-Mas Returns, The Lord of Christmas, S.W.A.T., Pirates of Christmas by Giovanni

Great!

London 2012 CEO: ‘Our marketing budget was pretty limited…but our sponsorship effort has been superhuman’

With 100 days to go until the London 2012 Olympics, Locog chief executive Paul Deighton talked to Marketing about the challenges of marketing and selling the biggest sports show on earth on limited budget, and the influence of Barack Obama’s election campaign on Locog’s marketing approach

Come with a Story

Voici une série de posters pensée par l’agence Lowe-SSP3 à Bogota. En reprenant des éléments de personnages de fiction avec un double sens, ces derniers présentent leur campagne “Come with a story and leave with another”. De belles créations à découvrir dans la suite.



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come-with-a-story-and-leave-with-another2

come-with-a-story-and-leave-with-another1





Previously on Fubiz

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Which Olympic sponsor ads are most shared?

With 100 days to go before the start of the London 2012 Olympic Games, an Adidas film featuring David Beckham is so far the most shared Olympic ad from an official sponsor.

Yahoo revenues improve but Europe struggles

Yahoo has unveiled a slight increase in revenues for the first quarter of 2012 to $1.22bn (£767m), but its EMEA division went into reverse.

Tesco reacts to profits drop with £1bn investment

Philip Clarke, Tesco’s chief executive, is investing £1bn during the next year to improve the company’s performance in six different areas after annual UK trading profits dropped by 1% to £2.5bn.

Air New Zealand gives consumers cashback for social media plugs

Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter, Facebook, email or blog recommendation that turns into a premium economy booking.