Hasta La Creative!

Em Paris é difícil encontrar vaga para estacionar (experimenta em São Paulo, então), por isso a Ford transformou essa tarefa hercúlea em um jogo de pinball.

Os carros da frente e de trás também fazem parte do arcade. Quem bate acumula pontos, e a missão é encontrar o pior motorista de todos os tempos na hora da baliza.

Tudo isso para promover o sistema Active Park da montadora, que ajuda – e muito – na hora de estacionar. No vídeo, é um simples Fiesta, mas aqui no Brasil pode apostar que essa tecnologia está longe de aparecer no mesmo modelo.

Brasileiro paga mais caro por qualidade inferior. Sempre. Mas e a ação? Sensacional.

Post originalmente publicado no Brainstorm #9
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Brands should be thinking about Instagram in two ways, according to Mindshare's Ciaran Norris: how to capitalize now and what Facebook might do down the road.

Advertising Agency: Marcel, Paris, France
Executive Creative Director: Erik Vervroegen
Worldwide Creative Director: Erik Vervroegen
Head of strategic Planning: Rob Klingensmith
Worldwide Account Director: Alberto Scorticati
Creative Director: Dimitri Guerassimov, Eric Jannon
Art Director: Bastien Grisolet, Anaïs Boileau, Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Shannon Eddy
Account Executive: Julie Amen, Rodolphe Pedrono
Global Print Manager: Jean-Luc Chirio
Art Buyer: Lauriane Dula
Executive Producer: Thomas Geffrier
Photographer: Mark Seliger
Producer: Ruth Levy
Costume Designer: Arianne Phillips
Hair Stylist: Terry Millet
Make-up Artist: Kathy Jeung
Set Designer: Rick Floyd

Advertising Agency: Publicis Brussels, Brussels, Belgium
Creative Director: Paul Servaes, Alain Janssens
Art Director: Daniel Van den Broucke
Copywriter: Kwint De Meyer
Account manager: Michael Ogor
TV production: Jan-Frederik De Greve
Photographer: Getty Images
Production: Frédéric Dupont

Voici la nouvelle et superbe campagne TV du constructeur Audi pour 2012. Produit par l’agence Kempertrautmann et réalisé par Christopher Hewitt, la post-production a été confié au studio The Mill et la bande son à Ben Lukas Boysen et Ludovica Nardone. A découvrir en images dans la suite.

Previously on Fubiz

• The Mill Showreel 2012
• Holi Slow Motion
• Offf Istanbul 2012

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Costa Coffee has struck a partnership with Kraft that involves the coffee chain selling capsules of its latte, cappuccino and Americano varieties in supermarkets.

BBC Academy has teamed up with Sound Women to launch a mentoring scheme aimed at helping women already working in the radio industry to progress their careers.

Burger King has retained Open, DLKW Lowe’s specialist direct and in-store agency, to handle its direct marketing account.

“The more you play, the more you lose”

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Director: Otávio Mello
Copywriter: Daniel Donato, Otávio Mello
Art Director: Marcela Chermont, Hugo Luquetti
Account Director: Leonardo Cavalcanti
Illustrator: Nutslocomotyva Creative Production Studio