Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Creative Director: Humberto Fernandez, Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Rodrigo Pirim
Nestlé cereal brands Shreddies and Cheerios fight croissants and muffins in a new campaign created by McCann London to educate consumers about the nutritional value of different breakfasts.
Starbucks is hoping to reach six million people tonight (13 March) with a TV ad that uses animation and a friendly Liverpudlian voiceover to inspire its customers to introduce themselves to their barista.
Hommage à Jean Giraud, décédé le 10 mars 2012. Aussi connu sous le pseudonyme de Moëbius, cet auteur de bandes dessinées comme l’Incal ou Blueberry cumulait les talents et avait participé à la conception graphique d’Alien ou du Surfeur d’argent. Pour l’occasion, voici un article composé de quelques illustrations.
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“Driving’s more fun than getting there.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Marcos Medeiros, Caio Tezoto
Copywriter: Andre Kassu
(TrendHunter.com) It will probably be a while before wearing garbage becomes a fashion trend, but recycled art and design is an interesting development nonetheless. Trash is nasty, ugly and too often ubiquitous. The artists,…
Domino’s has produced its first-ever Facebook specific TV advert, which will highlight its offer of free cookies to followers who spend over £10 on pizzas.
Nissan is moving away from its urban-themed ad campaigns with a fresh pan-European marketing strategy flagging up the car marque’s innovation.
Coca-Cola is aiming to capitalise on its sponsorship of London 2012 by acquiring the post-Games naming rights to the Olympic Park velodrome.
Twitter has agreed to help foil Olympic ambush marketing attempts by brands, as part of ongoing talks with LOCOG.
“Don’t send your food to hell. MYLANTA, against stomach heartburn.”
Advertising Agency: Kepel&Mata, Argentina
Executive Creative Directors: Damian Kepel
Creative Directors: Alvaro Yermoli, Rodrigo Diaz
Art Director: Juan Ignacio Etchanique
Copywriter: Federico Wilhelm
Account Manager: Gonzalo Fasson
Account Supervisor: Carolina Montarcé
Illustrator: Emiliano Pereyra
(TrendHunter.com) As soon as it became cool to openly embrace and celebrate one’s inner geek, nerdified accessories flooded the stores in droves.
Expanding far beyond the ironic, old-school video game t-shirts of the…
Advertising Agency: TAG.CREATIVE, Russia
Creative Director / Copywriter: Eugeniy Danilov
Designer: Kseniya Apresyan
I will be speaking at Sydney’s AdTech 2012 on “Fragmented Storytelling In An Evolving Media Environment” (Wednesday 11am). My co-panelist is Jeff Julian, a great production designer who among other films has worked on Spielberg’s ‘Minority Report’. I thought it might be a cool idea to document the evolution of my own talk here:
http://storify.com/tbuesing/fragmented-storytelling
Storify is […]
(TrendHunter.com) Artist Markus Linnenbrink was recently commissioned to ply his trade at the Justiz Vollzugs Anstalt prison near Düsseldorf, Germany. Linnenbrink’s radiant, dripping painting scheme is about the last thing…
People come to YouTube for one of three reasons: to be entertained, to be educated or to express themselves.
From Adbusters Blog
This article is available in:
Alright you wild cats, nimble dreamers and jammer tacticians,
In a sudden about-face, the United States has conceded a victory to Occupy and moved May’s G8 summit to Camp David, an impenetrable military base in rural Maryland. Wow! Looks like the specter of 50,000 occupiers ready to swarm with a list of demands has turned the climactic Showdown in Chicago into a humiliating G8 Backdown. Bravo! Splitting the G8 and NATO summits was a deft move… but now we’ve got a major tactical rethink on our hands.
The big question is do we follow Mao’s advice (“when the enemy retreats, we pursue”) or Sun Tzu’s (“Do not pursue an enemy who simulates flight”)? We’ve heard persuasive arguments on all sides. Some occupiers say the movement should lay chase and go for #OCCUPYCAMPDAVID against all odds … a month of tree-sits, lockdowns and nomadic encampments in the woods and nearby Thurmont. Others believe it’s best to up the ante with #OCCUPYCHICAGO: an even bigger mobilization beginning with the May Day General Strike. Still others advocate an unpredictable everywhere-at-once global insurgency of anarchic swarms throughout the month of May.
When Ben Ali first attacked then tried to hide from his people, he was toppled. When Mubarak refused to negotiate and tried to beat his people back into line, he was deposed. Now the White House and the G8 are repeating the mistakes of last year’s autocrats … first they try to scare us with tough talk of repressive anti-Occupy ordinances, crowd suppression technologies and paramilitary policing, then they make a hasty retreat to the safety of Camp David.
The world’s leaders flee from us … so what do we do? Maybe we just laugh at them?
On May 18, the day the G8 leaders meet in Camp David, why don’t we, the people of the world have a #LAUGHRIOT. Let roars of laughter rise up from towns and cities everywhere at the spectacle of the world’s leaders trying to crisis manage the economy from behind closed doors and razor wire fences.
Laughter is one of the most powerful tactical weapons of memewar … it signals supremacy and loss of fear. So let’s pull off the greatest comedy of howling flash mobs, riotous street parties and hysterical pranks the world has ever seen. May 18 could be a monumental tipping point… an ahahaha! moment when the people of the world have a collective epiphany, and from that point on start thinking differently about how the world should be governed.
Jammers, whatever we do this Spring, let’s float like butterflies and sting like bees! Let’s bend the G8 and NATO to our will with shock tactics and audacious culture jams that capture the imagination of the world. We may be far closer to a Global Spring than any of us has so far dared to imagine …
for the wild,
Culture Jammers HQ
OccupyWallStreet.org /
Tactical Briefing #25 and #26 / OccupyWallst.org / G8Protest.org / OccupyChi.org / CANG8.org / Takethesquare.net / OccupyMay1st.org / MayDayNYC.org / Facebook / Twitter / Reddit
In a federal suit, Yahoo said the social network also infringed patents concerning information sharing.
Dizem que o futebol (ainda) é esporte nacional do Brasil. Dizem, também, que os norte-americanos não manjam nada do esporte. Então, se não podem vencer uma Copa do Mundo, que tal criar uma outra modalidade, que eles possam definir como “o futuro do esporte” e acrescentar suas próprias regras? Pois bem, mais uma vez os gringos se superaram e criaram um novo esporte de contato, o UTB. UTB? WTF?
Tente imaginar a mistura do futebol tradicional com o futebol americano e um eletrizante adendo: uma máquina de dar choques. Ficou interessado?
A nova modalidade, que adotou o slogan “O futuro do esporte”, conta com times formados por quatro jogadores, uma bola de futebol gigante e dois gols. Cada atleta carrega uma máquina de choque – para garantir que o público e participantes tenham uma experiência de alta voltagem, com perdão do trocadilho.
Maradona com certeza iria se dar bem neste esporte, já que a bola é levada ao gol pelas mãos, e não pelos pés. Também tem uma pegada de hockey, já que rola um contato físico mais forte. Não chega a ser um UFC, mas vai que…
Já existem quatro times oficiais formados dentro da liga: o LA Night Light, o Philadelphia Killawatts, Toronto Terror e San Diego Spartans, e outros que em breve serão anunciados no site oficial. As cotas de patrocínio estão aí para quem quiser arriscar. Afinal, apesar de a gente ter certeza que os norte-americanos não entendem nada de futebol, eles entendem de ganhar dinheiro.
Agora, ficamos no aguardo de uma versão mais eletrizante do baseball.
Post originalmente publicado no Brainstorm #9
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Réalisé par Tim Pierce, From Winter of Wells : The Documentary a pu notamment suivre Jossi Wells et ses performances en ski. Des images splendides en vidéo, sur une musique de The Checks qui donnent envie de découvrir le documentaire. Trailer dans la suite de l’article.
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
