Doner Advertising: Ping Posters


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Slap-tap. Slap-tap. Slap-tap. These are the sounds that echo through the Doner Cleveland office any given day of the week and have become as commonplace as the humming of the air conditioning. What started out as simply filling an empty space with a spare ping-pong table has turned into an agency obsession, with Doner’s president even being known to don court attire and challenge the agency¹s best ponger. So naturally, the St. Pat¹s Day Battle of the Paddles is the Cleveland crew’s excuse to get together, toss back some cold green ones and take it to the table ­ tournament style. This poster series was displayed around the agency encouraging employees to participate for their chance to paddle their peers while doing a little pre-St. Paddy¹s Day celebrating.

Advertising Agency: Doner, USA
Executive Creative Director: Mark Masterson
Senior Copywriter: Jenn Sedlecky
Associate Creative Director / Art Director: Paul Forsyth

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Occupy’s Bank Blockade Victory

UC Davis occupiers innovate powerful new tactic.

From Adbusters Blog

For the last two months, Occupy UC Davis has been blockading a campus branch of U.S. Bank. Now, in a victory for Occupy that potentially gives birth to a new movement tactic, U.S. Bank has capitulated and permanently closed the branch.

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The tactic of the occupiers was simple, nonviolent and highly effective. The Aggie describes the scene: “the blockade became a daily ritual. Protesters — typically numbering around 15 — would arrive around noon, followed by an officer from the campus police department. Thirty minutes later, bank employees would leave and the entire process would be repeated the next day.”

A celebratory statement posted on Occupy UC Davis’s website said, “the blockade of the U.S. Bank was a real battle against the privatization agenda, and its closure is a victory… This is not enough, this is not the end.”

The victory at Davis opens a new tactical horizon for Occupy. Can the bank blockade tactic be replicated across the nation? Could shutting down big banks every day for a month be the tactical breakthrough we need for May?

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Mas o que me impressionou mesmo foi ver um mapa de grandes cidades (o serviço já cobre NYC, São Francisco e Austin) sobreposta por uma gigante camada de marcas. Num país onde as franquias e cadeias de lojas abundam o mapa fica mais impressionante (em São Paulo teríamos “Padoca do Zé” por todo lado). Estamos mesmo cercados pelas marcas, não tem pra onde correr.

Vai no mínimo ficar bem legal num PPT. Ou um jogo “coloque o máximo de Starbucks na mesma tela”.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Parte-se de dois princípios:  que Amsterdam é uma cidade ideal para experimentar coisas novas e que Starbucks é uma marca que explora muito bem o conceito de “estar”. Unindo esses dois pontos, vem a notícia: a marca de cafés veio para surpreender em sua mais nova loja-conceito na capital da Holanda, chamada The Bank. Ela será a única loja em que as pessoas irão se referir como “laboratório”, pois ficará responsável por oferecer uma evolução na experiência vivida, extrapolando e redefinindo a atmosfera de beber café.

Construída no lugar de um cofre de banco histórico da cidade, terá uma parte subterrânea e carregará história por ser feita pelas mãos de artistas e artesãos locais. O resultado disso tudo é uma loja repleta de design, utilizando materiais sustentáveis e itens antigos, com o objetivo de manter características da tradição holandesa.

Além disso, The Bank  será um centro de testes de métodos inovadores em fazer café, terá lotes de cafés exclusivos, contará com conceitos novos de alimentos (incluindo no interior da loja uma área de panificação) e terá um espaço dedicado às apresentações de bandas locais, leituras de poesia e outras várias atividades, trazendo à tona o posicionamento de ser um ponto de encontro cultural.

Um novo ponto turístico que vale a pena a visita.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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