Pernod-Ricard is relaunching its absinthe brand with a campaign that plays on its cultural influence, following last year’s legalisation of the spirit in France after a nearly a century of prohibition.
Breast Cancer Care is to swap its pink-themed messaging for a more hard-hitting positioning, including the potential rebranding of its Pink Ribbonwalk fundraiser.
Outdoor advertising sites near the Olympic Park are to be sold to non-sponsors, marking a shift from previous rules.
Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.
(TrendHunter.com) The photo series titled ‘Camouflage’ by Carsten Witte captures the beauty of butterflies in a unique way. It projects their colorful wings onto the faces of equally beautiful models. By juxtaposing these…
(TrendHunter.com) For those of you who are fashion lovers, there is nothing more exciting than watching a young model make her way to the top of the industry, and these Barbara Palvin editorials showcase why the lovely…
What would happen if the simplest medicines were as readily available as a bottle of coke? Simon Berry knows it would probably change the world…
For more inspiring stories and to meet our other Cultural Engineers, please visit www.dreamfactoryuk.com
Clients: Name, City, Country
Honda Dream Factory, UK
Clients website: www.dreamfactoryuk.com
Creative Director: Dan Chaput
Director: Dan Chaput
Production House: Knock Knock Productions
Published: Month, Year: October 2011
A Pepsi provoca a Coca-Cola novamente em um comercial para o Super Bowl, mas esse é certamente um dos capítulos mais fracos e previsíveis dessa guerra.
Aliás, faz tempo que a Coca-Cola não responde a essas cutucadas, e costuma veicular filmes bem mais épicos no intervalo publicitário mais caro do mundo. Além de aproveitar melhor o investimento, os comerciais da Coca são amplamente mais comentados do que a da rival engraçadinha nos últimos anos.
Dessa vez, a Pepsi brinca novamente com a figura dos entregadores de refrigerante, e faz o da concorrente escolher por uma Pepsi Max no supermercado. Essa disputa começou com o clássico comercial “Diner”, que em 2010 ganhou um remake.
A criação é da TBWA\Chiat\Day.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Sometimes it’s necessary to just be honest with the outside world by wearing an accessory like one of the Snottub Anti-Valentine’s Day Buttons in order to bluntly declare your disgust with Hallmark holidays.…
(TrendHunter.com) The only way a Star Wars character could get any cooler is if Clinton Felcker transformed them into a Japanese warrior.
The iconic stormtrooper looks like an epic badass with samuri shoulder pads and…
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Associate Creative Director: Doug Fallon, Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Associate Producer: Lindsay Myers
Production Company: MJZ
Director: Tom Kuntz
Director of Photography: Emmanuel Lubezki
Editor: Gavin Cutler
Editorial Company: MacKenzie Cutler
Sound Design: Sam Shaffer, MacKenzie Cutler
VFX: The Mill, Schmigital
VO: Robb Webb
AdvertisingAgency: Prolam Y&R, Santiago, Chile
Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Illustrator: Ricardo Salamanca
Where do billboards go when they die? Well, in this case, they went into the hands and onto the shoulders of everyday people. On September 25th 2010, the Cruze launched with one of the biggest media buys in Chevrolet Canada’s history. From billboards and transit shelters, to bus wraps and station dominations, the urban landscape was wallpapered with Cruze ads. But rather than just taking the materials down and shipping them to landfills, we wanted them to live on in a meaningful way. So we collected all the outdoor vinyl, combined it with recycled seatbelts and bicycle inner tubes, then created messenger bags, laptop sleeves, plus oversize totes. The result? Hundreds of highly functional bags made from 100% locally sourced, upcycled materials. But this is just the beginning. Stay tuned for what’s next on facebook.com/chevroletcanada Turning ads into bags is just one more way Chevrolet is Driving Our World Forward, one billboard at a time.
Advertising Agency: MacLaren McCann, Canada
Creative Director: Sean Davison
Group Creative Directors: Frank Lepre, Joe Musicco
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Account Supervisors: Kristina Allinson, Marc Michaels
Designers/ Manufactures: Totem Bags
Public Relations: Jill Thomas Myrick
Advertising Agency: Germinal Cominicacion, Spain
(TrendHunter.com) Damien Vignaux Elroy rendered this dark visionary series of creepy couture.
Shot for Swedish designer OBSCUR, Elroy’s editorial is an eerie perspective of the fashion. OBSCUR clothing is inspired by…
(TrendHunter.com) As eco-consciousness spreads due to the threat of global warming and the effects of the global economic situation, everyone is tightening their grasp on their wallets, and eco-friendly jewelry is a booming…
The new Actros is Mercedes-Benz’s most impressive truck until now. We wanted truck drivers to experience this in a unique place where only they could see it.
Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director: Ed van Bennekom
Copywriters: Paul Bakker, Jasper Diks
Photographer: Reza Harek
MillerCoors is bringing roster agency Saatchi & Saatchi aboard to assist DraftFCB on a campaign for the struggling Miller Lite, Ad Age has learned.
Fubiz est fier de vous présenter jusqu’au 10 février les Fubiz Awards 2012 et vous propose de voter pour vos créations préférées. Petit tour d’horizon aujourd’hui avec les nominés de la catégorie Architecture des Fubiz Awards. A découvrir au complet dans la suite de l’article.
Grace Santorini Hotel – vote
The Observatory House – vote
Transparent Steel Church – vote
Big Tree House – vote
Residential Church XL – vote
Guangzhou Opera – vote
Floating House – vote
House with Slide – vote
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(TrendHunter.com) Statement necklaces are a fast and easy way to dress up any outfit and are an excellent outlet to express your personal style. A wide variety of statement necklaces have made way into stores following…
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