JCDecaux hires NI’s James Roles

JCDecaux, the outdoor media owner, has appointed News International’s head of client development James Roles to the role of director of client development.

Relaxed Retro Fashion – The Wren Spring 2012 Collection Was Inspired by Lana Del Rey (GALLERY)

(TrendHunter.com) The pieces from the Wren Spring 2012 collection are exactly the type of casual separates I’d want for my own wardrobe. Easy and breezy with a retro twist, the collection’s styles were actually inspired…

Apple launches interactive textbooks for iPad

Apple is stepping up its education publishing business with the launch of interactive textbooks for its iPad devices and a self-publishing tool.

Bigger is better

Advertising Agency: Impact BBDO, Jeddah Director: Wissam Smayra Director of Photography: Dominique Fosset Production House: Wonderful Productions

Nike Fuelband

La marque Nike vient de présenter ce bracelet doté d’une technologie s’adaptant à tous les sports qui permet de suivre les mouvements de l’utilisateur pour le rendre motivé et actif. Un objet intitulé FuelBand. En pré-commande sur le site Nikestore à partir de 149 dollars.



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Lurpak and Observer Food Monthly magazine in year-long deal

The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand Lurpak, focusing on new product Lurpak Lightest Spreadable.

Hodgepodge Printed Styles – Rachel Pouer Poses for ‘Exotic Beat’ in Bund Magazine (GALLERY)

(TrendHunter.com) A flurry of prints and patterns always makes for a fun and fashionable photo story, which is definitely the case for this Bund magazine editorial. Photographed by the talented Oskar Cecere, this spread…

Southern Comfort brings brand character to Facebook

Southern Comfort, the Brown Forman-owned spirits brand, has launched a Facebook campaign featuring the fictional New Orlean’s music legend, ‘Baron Jazz’.

Sony Ericsson slips into the red ahead of rebrand

Sony Ericsson has announced losses of €207m (£173m) for the fourth quarter of 2011, well below analysts expectations, shortly before it finalises the acquisition by Sony of Ericsson’s stake in the business.

WWF: Hand Drawn


Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Illustrator: Alistair Grant
Director: Ian Chuter
Editor: Ric Shields
Production Company: Platypus Productions
Sound Engineer: Stephen Webster

Hasbro Boggle: Narcissism, Elevenplustwo, Funeral, Elvis, Laxative


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Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Art Director: Frédéric Lahache
Copywriter: Pierre-Antoine Dupin
Client Team Director: Pierre Laura
Account Director: Marie-Laure Dangeon
Photographer: Joseph Ford
Account manager: Juliette Ferré

AWARE (Association of Women for Action and Research): Indian, Chinese, Malay


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“If it happens once, it could happen again. Stop the cycle before it starts.”

Advertising Agency: Lowe, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Copywriter: Mihir Dhairyawan
Art Director: Mandar Wairkar
Producer: Michael Kan
Agency Producer: Jasmine Tan
Fashion Stylist: Rucha Wairkar
Photographer: Sebastian Siah
Make-up: Camille Dievart
Hairstylists: Hui Min, Manisa Tan

Volkswagen Golf BlueMotion: The Shopping Shirt, The Magnifryer, The Yumbrella


Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Deputy Executive Creative Director: Simon Veksner
Art Director: Daniel Ieraci
Copywriter: Simon Friedlander
Strategic Planner: Nick Andrews
Project Director: Todd Osborne
TV Production: Amy Hansen
Editor: George Kacevski
Business Management: Nicole Taylor, Patrice Bougouin, Josette Addinall, Matt Chapman
Digital: Matt Grogan, Ellie Campbell, Rob Pignone, Per Thoresson
Craft: Domenic Bartolo, Matt Bright

Volkswagen Golf BlueMotion: Shopping Shirt, Yumbrella, Magnifry


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“Why be environ-mental, when you can be environ-normal?”

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Deputy Executive Creative Director: Simon Veksner
Art Director: Daniel Ieraci
Copywriter: Simon Friedlander
Designer: Domenic Bartolo
Retoucher: Matt Bright

Volkswagen Golf: The Desire Is In The Detail


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Advertising Agency: DDB, Sydney, Australia
Creative Directors: Steve Wakelam, Grant McAloon
Art Director: Brad Warsh
Copywriter: Mikio Bradely
Designer: Domenic Bartolo
Senior Retoucher: Mathew Bright

Google breaks $10bn quarterly revenues mark

Google’s UK revenues have exceeded $1bn (£645.74m) in the UK for the second quarter in a row, while total revenues increased by 25% year on year to exceed $10bn (£6.46bn) in a single quarter for the first time.

Google break $10bn quarterly revenues mark

Google’s UK revenues has exceeded $1bn (£645.74m) in the UK for the second quarter in a row, while total revenues increased by 25% year on year to exceed $10bn (£6.46bn) in a single quarter for the first time.

Campaign Viral Chart: Coca-Cola Tunisia takes top spot

A Tunisian short film for Coca-Cola is the most-shared ad across the social web this week, picking up more than 59,000 shares in the past seven days.

Young’s freezes out Jamie Oliver in new ad

Young’s is launching a comical TV ad featuring Jamie Oliver trying to cook in the Arctic, to promote his new frozen-fish range.

Bray Leino appoints Ex-DLKW creative Jon Elsom as ECD

Bray Leino, the Mission Marketing Group-owned full service agency, has appointed former Delaney Lund Knox Warren creative director Jon Elsom as its executive creative director, replacing Steve Hall.