How Ice Hockey Parallels the Ad Industry


The Philadelphia Flyers are making an unexpected run for the Stanley Cup. There are lessons here for small agencies.

Argos edges out Facebook in BR app chart

Shopping trumped sharing in the BR branded app chart this week, as Argos ousted Facebook from the number one spot it has occupied for three weeks.

Make Diversity and Digital Winning Parts of Your Overall Strategy

Diversity consumers are effective advocates for your brand in the digital space for the total market. This "converged" idea is much bigger than the sum of its parts.

Fubiz x Offf Paris

Fubiz est partenaire du festival Offf Paris pour sa 10e édition. Une présence à la Villette du 24 au 26 juin, afin d’explorer les dernières tendances en matière de création numérique. 3 jours de conférences, performances et soirées : nous vous offrons pour l’occasion 15 places dans la suite.



Voici les détails de la dotation à remporter, grâce à un tirage au sort dans les commentaires ou en partageant l’article sur Twitter jusqu’au 6 juin 2010 :

– 5 pass pour 3 jours complet, offert par Offf.
– 5 pass soirées Offfbeat au Social Club, offert par Uzik.
– 5 pass soirées de clôture Offfbeat au Showcase, offert par Uzik.

offf_2010image

Parmi les créateurs confirmés : The Mill, Keith Schofield, H5, Koichiro Tanaka, Non-Format, Daniel Shiffman, Joachim Sauter, Christopher Hewitt, Julien Vallée, Michael Paul Young, Dixon Baxi, Wooster Collective, Craig Ward, Dvein, Multitouch Bcn, Joshua Davis, …

offfbeat

Programme des conférences – Réservation pour le festival Offf – Site officiel Offfbeat

Previously on Fubiz

Never alone with a PDF catalogue

59k

Two of them. One is the catalogue of the exhibition El proceso como paradigma – Process Becomes Paradigm. The second comes courtesy of LABoral Art and Industrial Creation Centre again, it’s the magazine/catalogue of Habitar, an exhibition which engages with cities where bits and flows of information shape the urban experience as much as brick and mortar continue

Projeção 3D para a BMW

Quando a arte, a tecnologia e a publicidade se encontram, um espectáculo surge para dar aos espectadores uma nova percepção daquilo que é apresentado.

Em Cingapura, a Publicis Asia parece ter a resposta de como envolver e surpreender o público ao promover o conceito, os features e todo line up oferecido por uma multinacional da indústria de automóveis.

No centro de uma importante cidade do país, uma projeção da BMW, realizada com a utilização de técnicas 3D, chamou a atenção todo mundo que estava por perto. Não foi à toa. O resultado é mesmo muito bacana.

Sultry Crimson Lips – 17-Year-Old Nirrimi Hakanson is a Phenomenal Photographer (GALLERY)

(TrendHunter.com) Words can not even come close to explain the ridiculous photography of 17-year-old Nirrimi Hakanson. These stunning shots are beyond inspiring and the fact that this girl started shooting at 13-years-old…

Tourism Australia to release singalong ad

Tourism Australia has unveiled a global TV ad, featuring Australian people singing the praises of koalas, billabongs and sunsets.

Sky+HD in Eau de Stade perfume stunt

Pay TV broadcaster BSkyB is promoting its HD offering by launching a £19.99 unisex fragrance inspired by the scents of football and South Africa and endorsed by former pop star Rachel Stevens.

Top 20 YouTube Videos (Jun 1) – From 2010 Indy 500 Mike Conway Huge Airborne Crash into the Catchfen

(TrendHunter.com) For the day of June 1st, these are the Top 20 YouTube Videos, which include “2010 Indy 500 Mike Conway Huge Airborne Crash into the Catchfence” by MT89Motorsports, “Demonstrators Use Violence Against Israeli…

Planet Rock appoints Jonathan Arendt as first managing director

Jonathan Arendt, the founder of radio marketing and research agency Hallett Arendt, has been appointed digital radio station Planet Rock’s first managing director.

Wembley rebrands to help sponsor search

Wembley Stadium has unveiled a new visual identity and strapline, as it looks to sign a raft of new sponsors, including a “lead partner”.

Lovefilm appoints Airey as non-executive director

Lovefilm, the movie rental service, has appointed Five chairman and chief executive Dawn Airey as non-executive director.

Paper Round (1 June) – a look at the day’s newspapers

Israel’s attack on the Gaza aid flotilla dominates the front pages of the quality press today, as the UN announces an emergency session about Sunday’s incident.

Hi-Tec hoax film breaks four million mark on YouTube

Sportswear firm Hi-Tec has revealed itself as the brand behind a hoax viral campaign that depicted people walking on water, which has attracted nearly 4.5 million views on YouTube.

Blossom Hill launches £1m Wimbledon campaign

Diageo has invested £1m in summer marketing activity for wine brand Blossom Hill, which launches today and is centred on its sponsorship of Wimbledon tennis championship.

The Twelve

Découverte de ce jeune studio créatif spécialisé dans l’image, et baptisé The Twelve. Une bande demo originale et dynamique couvrant les domaines de la direction artistique, la 3D, le motion ou la photographie. A découvrir en vidéo HD dans la suite de l’article.



capture6

capture7

capture4

Previously on Fubiz

Royal Mail appoints Moya Greene as new chief executive

The Royal Mail has announced a successor to chief executive Adam Crozier, who left the postal group in April.

Football table professional tricks Nokia N8 viral video

Amazing tricks in this viral video for Nokia N8 with a professional table football player.

Advertiser: Nokia N8

Porsche hands £70m global media duties to PHD

Porsche has awarded its estimated £70m global media planning and buying account to PHD Group.