Facebook ‘quadruples’ number of advertisers over a year

Facebook’s vice-president of global sales Mike Murphy has said that it more than quadrupled the number of its advertiser clients since the start of 2009 and claimed it has become “absolutely core to marketing campaigns”.

Time Lapse in Japan – Hayaku

Un voyage à travers le Japon grâce à cette superbe vidéo en time-lapse intitulée “Hayaku” par Brad Kremer. De nombreuses prises de vues réalisées à Tokyo, Matsuyama, Imabari, Nagano, Gifu et Ishizushisan. Le tout sur une bande son de Royksopp et de The Album Leaf.



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Goodyear: Neons

“Danger lies around the corner. Goodyear.”

Advertising Agency: Y&R, Bogota, Colombia
Executive Creative Director: Rafa Barthaburu
Creative Director: Jaime Duque, Victor Osorio
Art Director: Jaime Duque, Oscar Muñoz
Copywriter: Juan Valdivieso
Producer: Carlos Toro


Maxus names Snowdon as worldwide marketing director

Maxus Worldwide has poached PHD’s Helena Snowdon as its marketing director.

Hide and Seek

Ce projet “Hide & Seek” représente pour l’artiste Frédérique Daubal une vision de l’identité et de ses représentations en France. Un découpage de visages issus de revues de mode, qui sont assemblés pour créer des masques pouvant être assimilés à des niqabs.



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Ed Morris joins Rapier to overhaul creative

Ed Morris, the former executive creative director at Lowe London, has joined Rapier as a creative partner, with a brief to transform the agency’s creative output.

Group M predicts media spend rise

The UK ad market is expected to grow by 4 per cent this year and 3 per cent in 2011, according to the latest report from WPP’s Group M.

RBS calls £132m media review

The Royal Bank of Scotland Group is reviewing its £132m media planning and buying account, which is currently held by MediaCom.

Agencies line up for Oxfam brand pitch

Oxfam International is on the hunt for an agency or agency group to redesign its global brand identity and support the change with an advertising campaign.

Fru Hazlitt in frame for senior role at ITV

ITV is in talks with Fru Hazlitt, the former GCap Media chief executive, about taking a senior commercial role.

McDonald’s for Gay people viral video

A gay viral video campaign for McDonald’s in France….

Come As You Are


Advertiser: McDonald’s

Agency: BETC Euro RSCG France

Samsung Quick-Cool ACs

Agency: Cheil Worldwide, Gurgaon, India
Creative Director: Vedobroto Roy
Art Director: Chetana Prasad
Copywriter: Vedobroto Roy
Illustrator: Atanu Roy


Striped Face Photography – ‘Infinity of Black’ by SEPT is All About Shaded Art (GALLERY)

(TrendHunter.com) Mongolian-based artistic director SEPT is behind this interesting shoot photographed by Murda photography. The project entitled ‘Infinity of Black’ is based on photos of Mongolian girls, and only focuses…

Garden Goddess Gowns – ‘Jardin’ by Andrey and Lili is Fairytale Pretty (GALLERY)

(TrendHunter.com) Stunning model Margarita Bykanova looks classically beautiful in her latest shoot, ‘Jardin’ by Andrey and Lili. The Russian photographer duo Andrey Yakovlev and Lili Aleeva shot these fairytale-themed…

Voice of BP Twitter Parody Beats Industry With a Stick

Calling himself (or herself) Leroy Stick, the person responsible for @BPGlobalPR has written a blog post. In it, he (or she) puts the jokes aside and tells us how he really feels about what's going down. "The point of this story," it reads, "is that if someone is terrorizing your neighborhood, sometimes it's alright to grab a stick and take a swing." And swing he does.

The Chunky boys

Advertising Agency: JWT, Dubai
Chief Creative Officer: Ramsey Naja
Executive Creative Director: Chafic Haddad
Creative Director: D V Hari Krishna, Kedar Damle
Copywriter: D V Hari Krishna
Agency Producer: Emily Haddad
Advertiser’s Supervisor: Philip Hobeika, Charles Addington
Planner: Prabhakar Iyer
Account Manager: Nadine Halawany
Account Supervisor: Shereen Fotouh
Production Company: BIG KAHUNA FILMS Dubai
Director: Jeroen Mol
Producer: Eddy Rizk
Editor: Blackstone Studios
Animation: Blackstone Studios
Art Director: Kedar Damle
Lighting: […]

Distorted Perspective Art – The Jan Von Holleben ‘ The Theatre’ Collection Tricks the Eye (GALLERY)

(TrendHunter.com) The Jan Von Holleben ‘ The Theatre’ collection is intriguing in a classic Holleben style that plays on perspective. Commissioned by ‘Spleen-Youth-Theatre-Festival,’ these photos were made possible with…

Um carro movido a Coca-Cola e Mentos

Coca Cola Mentos Car

A Coca-Cola Zero poderia ser a solução para o problema do aquecimento global e uma alternativa como forma de energia renovável, mas a experiência não deu certo – apesar da comemoração no vídeo abaixo.

Foram necessários 108 garrafas de 2 litros de Coca-Cola e 648 Mentos para se locomover pela incrível distância de… 67 metros.

Mas isso não importa. É quase uma nova vida para o meme Coca-Cola e Mentos. Você pode também assistir em 3D.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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O futuro do varejo

A PSFK Consulting lançou hoje um interessante relatório sobre o futuro do varejo, que faz um retrato das mudanças que estão acontecendo com a experiência de compra.

Analisam o impacto das ferramentas digitais no varejo e o processo que faz os consumidores descobrirem novos produtos, experimentar, comprar e influenciar seu próprio grupo de novos potenciais compradores.

São 80 páginas, tudo em inglês, claro, mas vale o aprofundamento no tema. Se você prencher o cadastro no site, a PSFK te manda uma versão em PDF gratuitamente.

View more presentations from PSFK.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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TV Upfront Market Heats Up

NEW YORK (AdAge.com) — The 2010 upfront market started to move in earnest Wednesday, when negotiations ramped up at all five broadcast networks and Fox verged on wrapping up sales, according to media buyers and other people familiar with the negotiations.