NEW YORK (AdAge.com) — Buried in a Wall Street Journal story about vacant top-creative posts at major ad agencies — a comprehensively reported trend by industry press — was the news that one of the largest global networks in the business, WPP's Ogilvy & Mather, is prepping to name Lars Bastholm, an insider with digital chops, as the chief creative officer of its New York office.
UTV-owned national radio station TalkSport will be the only radio station in the UK to have the rights to broadcast commentary on the Rugby World Cup 2011 in New Zealand.
My friends say I'm paranoid. My wife has issued a get-some-help-or-I'm-outta-here ultimatum. But as we approach the summer consumption season, I find myself overwhelmed by a sense of stealth seduction, of being swayed by forces beyond my conscious perception. In short, I am convinced that marketers are trying to get me to buy crap and do stuff. And it's working.
The UK chief executive of digital marketing firm iCrossing Paul Doleman has said there will be no redundancies among his 125 staff after US media giant Hearst agreed to pay a reported $325m (£221.4m) for iCrossing.
Really weird viral video campaign for a lingerie brand with violent sexual abdominals.
Advertiser: Fortnight Lingerie
The Cobra Beer Partnership has launched a £5m campaign centred on the relationship that curry lovers have with the Indian lager brand.
(TrendHunter.com) Daniel Reagan confronts an uncomfortable subject in his photo project ‘Cicatrices (Scars).’ Many people cut themselves to deal with stress and emotional problems, and the scars left behind are both physical…
NEW YORK (AdAge.com) — Hearst confirmed it's acquiring digital agency iCrossing for approximately $325 million, according to executives familiar with the deal, a figure $50 million shy of the price tag first reported in February. The announcement comes after months of rumors that the publishing company was interested in one of the last large, independent digital agencies still up for grabs.
(TrendHunter.com) Urban Outfitters is no stranger to inappropriate print t-shirts, and the Urban Outfitters ‘Eat Less’ tee is no exception. If you remember the t-shirt that was listed as ‘Obama/Black,’ which was subsequently…
Après le très réussi clip Lily Allen – Fuck You, voici ce film viral esthétique en plan séquence, avec un travail de body-painting sur des jeunes filles fondues dans le décor. Une réalisation AB/CD/CD pour la campagne Axe, avec l’agence Buzzman et une production de Frenzy.
Heinz has appointed Haygarth to handle digital advertising for its baby food range following a competitive pitch.
The release of ‘Sex and The City 2’ helped a cinema campaign for Muller Fruit Corner to deliver an estimated 1.3 million impacts, according to figures from Digital Cinema Media.
Data services firm Acxiom has appointed former Universal McCann global chief operating officer, Murray Dudgeon, as its European client services director.
The Daily Mirror and The Sun are set to battle it out for readers in South Africa by publishing their newspapers in the World Cup host country.
[See post to watch Flash video]
Several Parisian billboards were modified so as to become stages for a special show. 25 fish, activated by a motion detector, performed 24/7 a funny version of the K.C. and the sunshine band’s hit ‘Shake your booty’ in front of pedestrians and thus demonstrated what the new Findus range offers – only selected fish.
Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Published: March 2010
(TrendHunter.com) Apple is at it once again, this time applying for a patent to create a solar-powered iPhone to add to their continuing domination of the technology world. The eco-friendly phone is not the first time solar…
“We will spend less even on ads.”
Advertising Agency: Tita, Milano, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Matteo Macchiavello
Published: May 2010
Voici la nouvelle art-car BMW, dessinée par l’artiste controversé Jeff Koons. Des couleurs vives et des formes allongées, grâce à une impression numérisée sur vinyl recouvert par deux épaisseurs de film transparent de protection. Ce modèle, la BMW M3 GT2, participera aux 24 heures du Mans.
Further proposals to limit the number of silent calls made to consumers by call centres’ automated dialling systems, have been put forward by telecoms and media watchdog Ofcom.
Cadbury’s Flake is ditching its famous strapline ‘Only the crumbliest, flakiest chocolate’ in a strategic marketing move, ending more than half a century of ads.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
