Why a Clear Brand Is So Important to Small Agencies
Posted in: Uncategorized
Because small agencies can't always compete with the big ones on things like breadth and depth of services, resources and quantity of staff, we need to stand out in different ways. The most important "different way" is to have a clearly defined brand that's consistent, palpable, unique, energizing and memorable.
SC Johnson hires Jedward to Shake n’ Vac
Posted in: UncategorizedLONDON – Jedward, the 18-year-old eccentric twins who found fame on ‘X-Factor’, are to sprinkle their musical talents on the new campaign for 1980s favourite brand Shake n ‘Vac.
McDonald’s launches new ‘Taste of America’ campaign
Posted in: UncategorizedLONDON – A variety of US icons feature in a new series of TV ads for McDonald’s that aim to highlight the restaurant’s “Great Tastes of America” promotion – watch it here.
Apple, Google, Facebook Battle for ‘Judy Consumer’
Posted in: UncategorizedJessica Rabbit Cross-Dressers – ‘Women in Red’ by Tima Sergeev has Androgynous Appeal (GALLERY)
Posted in: UncategorizedBritain’s Got Talent hogs top spot in BR app chart
Posted in: UncategorizedLONDON – This week’s BR branded app chart has a familiar look, with the ‘Britain’s Got Talent’ app in pole position, while Google’s popular mobile tool rises to third.
OFT clears Trinity Mirror purchase of GMG Regional Media
Posted in: UncategorizedLONDON – Trinity Mirror’s acquisition of Guardian Media Group’s regional newspapers division has received the green light from the Office of Fair Trading.
Humana: Phat Farm, FCUK, Dr Martin, Gsus
Posted in: UncategorizedAdvertising Agency: Lowe, Amsterdam, Holland
Art Directors: Maarten Vrouwes, Friso Ludenhoff
Copywriters: Friso Ludenhoff, Maarten Vrouwes
Illustrator: Maarten Vrouwes
Photographer: Maarten Wouters
Give a Night: Paris, Maastricht, London
Posted in: Uncategorized“Give someone a weekend in Paris as a gift. With the new hotel gift card. Give a Night.”
Advertising Agency: Lowe, Amsterdam, Holland
Art Directors: Maarten Vrouwes, Friso Ludenhoff
Copywriters: Friso Ludenhoff, Maarten Vrouwes
Photographer: Jaap Vliegendhard
Published: November 2009
Mastercom viral marketing blog on TV (LCI)
Posted in: UncategorizedMTV Masters: Kurt, Lemmy, 50 Cent
Posted in: Uncategorized“Kurt Cobain. Aberdeen in February 1981: on his fourteenth birthday, a lanky young man is faced with a decision. Bicycle or guitar? If the opts for the bike, he’ll save himself bloody fingers and stress from the eighbours. He doesn’t spare himself the stress with ignorant assholes. He doesn’t keep still, but he’s too quiet. His self doubt about growing ever stronger. As are the pains in his stomach. He doesn’t find an outlet, but he does discover heroin. He takes high doses and goes right down. A shotgun prevents the impact. Aberdeen in February 1981. Kurt Cobain decides against the bicycle.”
“Lemmy Kilmister. Canada in the spring of 1975. Thrown out of the band because of his problems with drugs, Ian Fraser Kilmister has a decision to make. Withdrawal or excess? He can also do it without the stuff, but his songs miss it sorely. At the same rate as his passion for music is dwindling, his collection of Nazi toys is growing. The warts on his face confirm his place on the margins of society. That’s what relaxes his attitude to drugs. He starts to drink again early, but it’s too late for a career as a rock ‘n’ roller. Canada in spring 1975: Lemmy Kilmister seeks advice in making his decision from Jack Daniels.”
“50 Cent. New York in May 2000. Curtis Jackson needs to finally make a decision. Rap or crack? In financial terms, there’s something to be said for sticking with dealing. He’s also taking kids off the streets by doing it. The fact that he’s sending them straight underground, however, bothers him. But nobody wants to hear the songs in which he wants to deal with that it. So, increasingly, he lets his fists do the talking. Until one day somebody answers him with an automatic weapon. He learned how to put up with a lot while in the slammer. But nine bullets are too many, even for him. New York in May 2000: Curtis Jackson opts for rap, with starting capital of 50 cents.”
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Armin Jochum, Götz Ulmer
Art Directors: Angela Bolliger, Johannes Riffelmacher
Copywriters: Jonathan Schröder, Christian Suntinger
Photographers: Stephan Försterling, Marco Pape
Typography: Angela Bolliger, Johannes Riffelmacher
Published: January 2010
Mark Thompson to give MacTaggart lecture in Edinburgh
Posted in: UncategorizedLONDON – BBC director-general Mark Thompson will give the keynote MacTaggart lecture at the Edinburgh International Television Festival in August later this year.
Louis Vuitton launches campaign with Pele, Maradona and Zidane
Posted in: UncategorizedLONDON – Louis Vuitton has launched a new campaign featuring footballing legends Pele, Diego Maradona and Zinedine Zidane, and has also revealed it is creating a new case for the World Cup trophy.
Tim Burton Posters
Posted in: UncategorizedUne nouvelle série d’affiches minimalistes après la présentation des 50 films, avec cette fois un attachement particulier à la filmographie du réalisateur Tim Burton. Un travail autour de son univers, et de ses plus grands films. Plus d’images de son projet à découvrir dans la suite.